Chapter 1347: Indoctrination (7/10)

"President Feng, can you really make money this time?" Director Jia still couldn't believe it.

"Don't worry, these lawyers I hired are all the top in the world. I don't dare to say that black and white are wrong, but as long as they take advantage of that little reason, they can tell it to be the truth! But the lawyer's fees this time will cost a lot." It's not a small amount, I told them, half of the claim amount will be given to the lawyers. If you feel distressed, I will give the money."

"No need, no need, how dare I ask you to pay this money, isn't it deducted from the claim amount." Mr. Jia is also very shrewd, so those lawyers will definitely do their best to make the claim amount even higher.

And there is no reason for Feng Yu to pay the money, not to mention that the one taking advantage is the CCTV itself. If it weren't for Feng Yu, where would they have such income.

"Tailor Jia, in order to avoid suspicion, you have sold some of the commercial time slots that were replaced to others. Next year, you have to give us a discounted price for this advertisement." Feng Yu squinted at Director Jia.

"Hahaha, it's easy to say, easy to say, except for the few prime-time advertisements tomorrow, you can choose any other advertisements, and I will give you a 5% discount!"

Feng Yu curled his lips, and he was ashamed to ask for a 50% discount, and he still looked so generous, I didn’t know that I thought you were offering a 50% discount. But thinking about it, the money is not owned by Mr. Jia, he probably has such a great power, otherwise he will definitely be investigated.

"By the way, you should pay more attention when reviewing advertisements in the future. And when selling advertisements, you can't just look at how much the other party bids. Didn't I tell you that we must protect our own brand. The only way is to let them gain a firm foothold in the country first. Only with your heels can you rush out of the country."

For example, the domestic daily chemical companies have been overwhelmed by foreign investment. The advertising campaign of foreign investment does not matter, but they implant a concept in the Chinese people, that is, foreign products must be better than Chinese products, which makes Feng Yu very Hate it.

Once this kind of concept is deeply rooted in the hearts of the people, especially if it has a profound impact on a generation, it will be very serious. In the previous life, more than 60% of the market for Huaxia's daily chemical products was controlled by foreign businessmen, while Huaxia's brands and products were gradually annexed and disappeared.

In this case, it is already considered a monopoly. Feng Yu doesn't want this kind of thing to happen in this life. This kind of product, which is related to the life of almost everyone, is better in the hands of our own people.

Of course, Mr. Jia also knows that the higher-ups have started to support Huaxia's own brands and enterprises. Although they didn't expressly say that they want to boycott foreign products, it is obvious that they have this intention.

If he cuts off the way for foreign products to advertise on CCTV, it can reduce the exposure rate of the other party's products, thereby supporting the production of their own products and enhancing their competitiveness.

"Master Jia,

Let me tell you this, all advertising costs will ultimately be paid by consumers, so the money you say CCTV earns from those companies is actually earned from us people. The original fifteen yuan a bottle of shampoo became twenty-four yuan after advertising. This increased profit not only earned back the advertising fee, but also doubled it. "

Only then did Mr. Jia figure out that he had earned a lot of advertising fees from those companies, but it seemed that he was really earning money from his own people, and by the way, let those foreigners earn more money from the Chinese.

But Mr. Jia really didn't know before, that after advertising on CCTV, the price of the product can be raised so much.

They just make a so-called new formula, and then use the old brand, new packaging, and the price is completely different. The so-called formula upgrade may mean that the amount of foam is a little bigger and the fragrance is a little bit stronger, but everyone may not be able to feel it anyway.

Many people buy the products in this kind of TV advertisements, just to show the other party's popularity, thinking that such big brand products must be good things. Are there still few problems with those brands that have advertised? In fact, there are many small brands with very good products, but they have no money to promote them.

If the brand promotion channels controlled by foreign companies are restricted, and then these domestic brands are promoted, the advantages will be reversed.

After everyone has formed a habit and recognized the quality of the product, there will no longer be such an obvious misconception that "the moon in foreign countries is rounder".

"I will tell the people below about this later. In the future, when selling advertisements, you must review the company's qualifications. Although you can't say explicitly that you won't advertise for them, it's easy to secretly prevent them from winning the bid."

Master Jia glanced at Feng Yu proudly. Of course, he also learned this trick from Feng Yu. Well, it is a bit shameless, but the benefits are obvious.

Let’s see if there are Tongtong and Shuaifu Kang in the two Le companies. At the beginning, the upward trend was strong, but suddenly there was no best publicity channel. Now the development is getting worse and worse. Although sales are still increasing, but He has completely lost the chance to become the market leader, and he can't even become the top five in the Chinese market.

Just a merry haha ​​completely suppressed them. Even Kang Shuaifu and Tongtong’s most traditional advantageous industry, instant noodles, have been surpassed by Lehaha. Then ranked second is the instant noodles under Beidacang, the third is Huaxia Grain Group, and the next two are private companies. They are taking the purely low-price route. A pack of instant noodles only sells for one yuan.

The enterprises that dominated China in the previous life have been tightly suppressed in this life. The fragrance of wine is also afraid of deep alleys, and the brand value of these companies is still decreasing.

Can the brand value of the No. 1 market share be the same as the brand value of the No. 7 market share? Although the sales volume has increased a bit, the growth rate is getting slower and slower, and it is easily surpassed by other brands, and the brand value will naturally decrease.

With the reduction of brand value, the added value of the brand will also decrease, and the profit will naturally drop again and again.

"Taiwan Jia, you are also a key part of the revitalization of national brands. Only by improving product quality and cooperating with publicity can we really achieve hot sales. Your contribution is also very large."

"It's still not as good as you. That Taihua Supermarket has removed all those products from the shelves. It's a big mess, right? It will have a big impact on your Taihua Supermarket, right?" Taichang Jia asked with a smile.

"Of course there is an impact, but it is also an opportunity for us. We can just establish the values ​​of our supermarket. And we are also prepared to claim compensation on the grounds of their false propaganda. The market of our Taihua Supermarket is also very large. This The amount of the claim will not be low. After the Internet companies jointly sue them, our Taihua Supermarket will also start to sue for compensation.”

The forced removal has indeed made many people dissatisfied, but now the public opinion on the Internet is overwhelmingly supporting Huaxia and scolding those foreigners. Anyone who dares to say a word to help those foreigners will be called a traitor!

In this way, not only did the reputation of Taihua Supermarket not deteriorate, but it became a representative of conscientious enterprises, because they said that those companies wanted to increase the fees for Taihua Supermarket, but they were still rejected because Taihua Supermarket did not sell such products. Product of a liar enterprise!

Three days later, the case went to court. ( )