Chapter 1358 What Is the Entertainment Company Doing?

Feng Yu proposed the concept of a strategic product last time, and it turned out that every company is carrying it out, and the effect is indeed good. In other words, they had corresponding products before, but they didn't have the concept.

This time Feng Yu proposed an ecological industry circle again, and the heads of each subsidiary company became very important. It sounds like there is a feeling of self-sufficiency, but it is not the case at all.

They did, as Feng Yu said before, focused on the industrial chain, and they were also working hard to develop the industrial chain. Now that Feng Yu brought up such a concept, they were all a little confused.

Those manufacturing and sales companies are okay, they can easily understand, but when it comes to the Chinese brothers, problems arise.

As an entertainment economic company, how can they form an ecological industry circle? They themselves are engaged in the artist economy, is the upstream considered an artist, or what? Is the downstream counted as a work, or something else?

Wang Zhongjun asked about Zong Qingxian, but Zong Qingxian didn't quite understand. He still doesn't know much about this eco-industrial circle, but he just thinks it sounds more high-end than the industrial chain.

So Zong Qingxian came to ask Feng Yu. Anyway, Feng Yu and the Chinese brothers were both in the capital, and it was more convenient to meet each other. Feng Yu decided to go over to give advice in person, mainly because he was free.

...

"Mr. Wang, it seems that our Chinese brothers have developed well recently. I heard that many popular TV actors are all from our company?"

"It's a fluke, it's just a fluke." Wang Zhongjun replied with a laugh.

Feng Yu stretched out his hand and nodded Wang Zhongjun: "Success once may be a fluke, but success so many times is not a fluke. In fact, this is also included in the ecological industry circle I mentioned."

"What are our core resources? Artists, the most popular artists, the best acting skills, the best singing and dancing artists, and we must use this as the core to develop upstream and downstream industries, and ultimately make all related industries If you can speak, you will be successful.”

Wang Zhongjun asked humbly: "Mr. Feng, just tell me, I will listen with all my ears."

"Let's talk about movies. There are too many types of work from actors, directors, screenwriters, makeup, editing to post-production promotion, etc., and these are all combined to form a movie. If there is a problem in any link, it will affect The box office of the movie, do you agree with that?"

"That's right." The actor is not well-known, and the script is good, but it may not be a hit. With the same script, the box office appeal of popular stars and ordinary newcomers is completely different. There is also a huge gap between the box office appeal of ordinary directors and great directors, and insufficient publicity will also make the bright pearl dust. These, Wang Zhongjun are very recognized.

"If we want to make money through artists, we need the movies to be popular, and then we can increase the artist's worth, right? Then why don't we take full responsibility from the very beginning of the movie?"

"Full responsibility? What do you mean?"

"From the beginning of the script, to the director and the actors are all our people, and even the later release and publicity are also done by us. If possible, there are some theaters of our own, so the whole link of this movie is guaranteed. It can be controlled by us. TV dramas, stage plays, records, etc. are all the same reason.”

"From the beginning of the script, we are in charge? So, we are responsible for receiving the script, or are we making an appointment with a well-known screenwriter?"

"Or you can ask well-known screenwriters to adapt novels, etc. This will naturally have a fan base. If the filming is done well, it will be easier to succeed, but if it is too different from the original work, it will be more likely to have a very bad reputation."

"Adaptation of novels? There are not many novels suitable for adaptation nowadays. Most of the novels are more suitable for adaptation of TV dramas, which can target the elderly market. As for the movies adapted from novels, if they are feature films, not many people watch them at all. Go Most of the movie theaters are young people, that is to say, selling CDs can recover some costs.”

"TV dramas are fine too. A good TV drama makes it easier for people to remember the actors. After all, TV dramas last longer.

If you are talking about adaptations of novels, you can pay attention to online novels. "

"Internet novel? What do you mean?" Wang Zhongjun was confused by this new term.

"Do you know "First Intimate Contact"?" Feng Yu gave an example, which is also one of the most famous online literature at this time.

"Well, is this the online novel you mentioned? It is a novel published on the Internet? I heard that this was made into a movie, but unfortunately it failed badly at the box office, right? It recruited famous actors such as Chen Xiaochun, Shu Qi, Zhang Zhen, etc., and the result was not as good as some It's a low-budget movie." Wang Zhongjun said with some disdain.

He still looks down on online novels very much. After all, that thing is illusory. Is the influence of the Internet comparable to that of physical books? Those talents of physical books can be called writers!

"It was a millennium work, how many years has it been since now? And can the influence of the Internet at that time be compared with now? Did the company's film at the end of last year, after being promoted on the Internet, have a much higher box office than expected? And that When filming, there was also a problem with casting. Other people’s original works were young people, preferably around 20 years old, but the faces they found were obviously too big and too mature. This is what I said, a case of failed casting , but in fact, the box office of that movie should be far more than that."

"And don't look down on online novels. The physical book of "First Intimate Contact" is also a big seller. Online literature will become half of the literature in the future. I suggest that you'd better invest in an online literature website first and get novels The priority of adaptation. Movies and TV dramas adapted from novels may become half the sky in the film and television drama market in the future."

Wang Zhongjun had a look of disbelief, feeling that what Feng Yu said was too exaggerated. Also online literature, can the Internet and literature go hand in hand? What kind of writing skills do those writers on the Internet have? They are only story writers, can they still regard themselves as writers?

"President Feng, I will consider this, and I will discuss it with other executives of the company later." Wang Zhongjun said perfunctorily.

Wang Zhongjun didn't listen to the persuasion, and Feng Yu didn't pay much attention to it. He turned around and mentioned it to Wang Zhixi and Zhang Chaoyang to see if they were interested. If you are not interested, let Taihua Consulting invest, and he will eat this cake by himself.

"Since you insist, I won't say anything more. If you have time, you can take a look at the American Elite Cultural and Economic Company and learn how they manage artists. They don't have a film company or theater chain, but various film companies and The theater chains have to act according to their faces."

"I asked someone to inquire. This company plans to enter the Chinese market in the next two years. They are the world's number one artist agency. If we can cooperate with them and learn from each other's advanced experience, at least our Chinese brothers Faster development. After seeing their operation mode, maybe you can understand what is the eco-industry circle of entertainment economic companies.” (Just Love.com)