Chapter 1356: Business Brought by the Program

Kameda Masao played a trick, so that all the people of Fengyu Holdings, as long as they can receive the Discovery Channel, will watch the program "Survival in the Wilderness" at that time. After all, there are still many factories under Fengyu Holdings Group. The number of people is also very large, which can always increase some ratings.

Then hired a group of Internet trolls to build momentum for the show in advance, and by the way, promoted the brand embedded in the show.

Although this has increased the cost of the program a lot, the effect is also obvious.

Just a week after the show ended, people from the Discovery Channel contacted Masao Kameda, saying that they wanted the premiere rights of the show!

At this time, Masao Kameda started to raise the price. He didn't know how popular the show was at the beginning, but now that he knows, the price will naturally increase a little.

In particular, Masao Kameda also asked to advertise Fengyu mobile phone and Fengyu brand DV before and after the show, which is the most difficult point to talk about.

Discovery Channel buys a good program mainly by selling advertisements to make money. Now that you have snatched the best two advertising slots, how can we make money? They do not agree with Masao Kameda's request, but they can increase the price again appropriately.

But this time, Kameda Masao directly refused. There is no need to increase the price of broadcasting rights, but there must be advertisements. It doesn’t work before and after the show, so two episodes during the show are fine too.

The advertisements in the program are even more golden advertisements, and it is even more impossible for Discovery Channel to agree. But they also saw that the show was a good fit for Discovery and would indeed make them money.

"Mr. Kameda, your program is very good, but the most suitable TV channel is our Discovery Channel. Only by cooperating with us can you ensure the greatest influence of your program. And our channel also wants to make money, you have to bundle advertisements , how else do we make money?"

"Thomas, we only need fifteen seconds of commercial time before and after the show, which is not a lot of time. And the Discovery Channel is good, but there are actually easier ways to make this show influential. You know Who is the producer of this show?"

Thomas frowned: "Who is it? Mr. Jeff? Or Mr. Jason?"

Thomas mentioned the names of two gold-medal program producers, but he saw the disdain on Masao Kameda's face, as if the two of them were not worthy to be compared with the producer he mentioned.

"Could it still be Spielberg?" Thomas sneered.

"Spielberg? My boss is willing to give him a chance to meet.

This program was produced by my boss. Who is my boss, you should know, right? "

"Could it be Mr. Feng Yu, the chairman of Fengyu Holding Group, the world's richest man?!" Thomas' eyes widened.

If this program is produced by Feng Yu, then when promoting it, grasping this selling point will surely arouse more people's interest. Look at that Donald, isn't he a big real estate developer in New York, whose programs are so popular.

How attractive it would be to replace Feng Yu, the richest man in the world, who trampled Bill Gates under his feet!

Masao Kameda nodded slightly, with a look of arrogance on his face: "Now, which TV channel do you think our show will be on, which will lack ratings?"

"Will Mr. Feng Yu personally promote this program?" Thomas asked excitedly.

"Of course not, not to mention that the production cost of this program is not top-notch. Even if it is a billion-dollar production, my boss will not be interested in promoting it personally. His time is too precious. Who do you think can afford him to do the promotion? ? But the producer of this show can put my boss’s name on it, which my boss has already agreed to. I think you know better than me how to promote it, right?” Masao Kameda leaned on the sofa, crossing his legs.

After this condition was thrown out, he didn't believe that the other party could still refuse to agree. If the boss hadn't said that he must have commercial slots before and after the show, Masao Kameda would have been able to negotiate a 50% increase in the price of the premiere rights based on this alone!

What Masao Kameda wants to sell is not only this program, but in fact, the more important thing to promote is the advertising products in it, including direct advertising and product placement advertising.

"This... about the price, shall we discuss it again?"

"The price can't be lowered anymore. The quality of our program is here. And I can give you some other preferential conditions, and you will be satisfied."

"This program is produced, and the peripheral development is left to you. The developed products, we share 40-60% of the profits, and we account for 60%. The peripherals include books, mobile applications, games, clothing, etc."

The peripheral development of a product can also obtain extremely high profits. Masao Kameda has seen this kind of routine too much in the United States and island countries. What's more, Feng Yu also specially emphasized this point.

"Leave us the development of peripherals? But we have our own clothing brand, which is different from what you implanted."

"This is not negotiable. The clothing must be advertised as ours. However, the agency rights for overseas clothing processing and sales can be entrusted to you. You don't have to worry about the design and quality of our clothing. We can also help with game development and sales. And it will not affect the profit sharing between us."

"Amazon's major shareholder is also our group, so we have the most say in book sales and online sales. Other dolls, models, etc. are left to you, but you are responsible for the promotion of all these peripheral products. , and it's free."

Masao Kameda made it very clear that we publish copyrights, and the development, production and sales of the published parts, you should also be responsible for publicity, development, production and sales, so as to share the profits.

The main reason is that this program was broadcast on the Discovery Channel, so this peripheral is best promoted on the Discovery Channel, and they originally had similar development experience, otherwise Masao Kameda would not have talked about it.

"The cost of our publicity is very high. Do you also provide some publicity properly? For example, bundle the advertisements of these peripheral products with the broadcast rights on the Internet?"

Masao Kameda agreed without hesitation. Although it will reduce some of their broadcasting rights fees, they should be able to earn back on peripheral products.

Feng Yu originally just wanted to sell DV, highlighting the characteristics of this DV product such as easy portability, clear shooting pictures, and cheap price, so he came up with such a program.

Now, instead, relying on this program, an industrial chain has been developed, which has transferred higher profits.

The world's top conglomerates do not have only one industry, but a complete industry chain, or industry circle, so as to ensure that they are not in a certain link and are influenced by others.

And now, Feng Yu is about to gradually start to build his industrial circle. ( )