Chapter 1387: Grab the Market

"Feng, do you need to discuss this matter? Isn't it because Microsoft wants to compare funds with us? Let's compare to see who can't handle it first!" Kirilenko said carelessly after hearing Lei Dajun's words.

In words, Kirilenko did not put Microsoft in his eyes. When he waved his hand, the wires of the simultaneous translators on his ears dangled back and forth.

"Mr. Kirilenko, things cannot be said that way. Microsoft has billions of dollars in funds, and all of them are profits generated by this office software. As long as they beat us down, they will still be able to earn back billions of dollars in the future. "

"And what about us? So far, our products have been pretty good except for the markets in China and Eastern Europe. Other markets have just been developed and are still not profitable. Even if we have invested a lot of money to stabilize the market, But when will you earn it back? The investment and the income are not proportional at all." Qiu Bojun frowned and persuaded.

The price of Microsoft's products is high, and the market has already been thoroughly developed, and the user's recognition is relatively high, especially in Europe and the United States.

Even thinking about Yinshan's office software, which has just begun to enter the market in those places, the price is half of Microsoft's, and it has to cooperate with other software companies to let others share a sum of money. In addition, they have to pay a lot of promotion expenses, if the sales volume does not meet expectations, they will not make money at all.

If you burn money, Qiu Bojun also thinks it is a loss, because the market may not be able to grab it, and the investment will be very large. Even if it succeeds, the office software in the future may not be profitable.

Now that this version of Microsoft can have an activation code generator, it is difficult to guarantee that Lianxiang Yinshan's property protection methods will not be cracked in the future. If the software really can't make money, aren't they losing money?

Of course, if you can grab more users and provide some other value-added services, it can also be profitable.

"Everyone found out that there is no one. Microsoft's product activation code generator is only available in our Chinese market and Eastern European market, but not in other markets. If this is the case, then why can't those markets also have it?" Feng Yu knocked on the table and asked.

"You mean, let us make an activation code generator suitable for foreign versions?" Lei Dajun felt that doing so was a bit unkind, and it seemed to be suspected of breaking the law.

"Why should we do it? We just need to let the activation code generator made by Microsoft's own employees spread it on the foreign network. As for whether it is applicable, how to upgrade, etc., we don't need to bother at all. If it succeeds, Then Microsoft's office software will inevitably suffer huge losses, and their cost is no lower than ours."

Although Microsoft has its own branches in many countries, the versions in various languages ​​are almost all translated by their own companies. But don't forget that the salary of Microsoft's employees is very high, especially the salary of software engineers in the United States is very high.

Although Lianxiang Yinshan cooperated in other language versions of office software, resulting in high costs, but when they first developed the basic core program, the cost was much lower. Although the salaries of software engineers at Lianxiang Yinshan are in the top tier in China, they are still lower than those at Microsoft.

Hearing Feng Yu's words, Lei Dajun's eyes lit up.

That's right, this activation code generator was created by you yourself, you dug your own pit and buried yourself.

It's just that this will inevitably affect the sales of Lianxiang Yinshan's office software. They have just entered the European and American markets. If this is the case, those promotional expenses may not be able to earn back.

Isn't this really hurting each other?

"Microsoft relies on high selling prices to guarantee their high profits. If their high profits are gone, their stock prices are bound to be severely affected."

"Originally those markets in Europe and the United States were occupied by Microsoft. We are latecomers, and if we snatch 10%, it is considered a success. But if they lose 10%, it is a failure.

Coupled with the serious impact on their profits, this will definitely make Microsoft shareholders unhappy. "

Although Bill? Gates has the most voting shares, the shareholders are also very supportive of him. But if Microsoft loses money under Bill Gates, shareholders will ditch him, too.

Can't Bill Gates step down, can't you throw away Microsoft's stock? If a concentrated sell-off is formed again, Microsoft's share price is bound to plummet.

It is definitely a heavy blow when Microsoft has just begun to recover and its stock price has rebounded!

If the stock price falls, Microsoft will continue to burn money, which will make the stock price fall faster.

"Then what else do we have to do?" Qiu Bojun asked.

"I think that since we have already spent so much publicity and promotion expenses, it is better to continue to increase. Even if we don't make money, we should grab the market first. Under normal circumstances, Microsoft will definitely launch a new version within three years and charge again. To make money, they won't let piracy run rampant." Liu Chuanzhi thought for a while and said.

"I also think Mr. Liu's words make sense. Since we are no longer making money, and may even lose money, we should grab the market first and cultivate the inertia of users. Only when we launch a new version next time can we have more Only when users buy, can they earn money back.” Lei Dajun also agreed.

Feng Yu looked at the others, and everyone had no objection. Kirilenko even said that since it is necessary to increase publicity, it is better to be ruthless. In terms of publicity, Microsoft should be completely suppressed, and everyone will know that the office software of Yinshan Software is the only one in the world. The best available!

"Okay, since everyone has no objections, then we will officially start fighting with Microsoft to grab the market. Our publicity was not strong enough before, so this time, we will increase the cost of publicity and promotion. The domestic increase of 100 million RMB, For foreign countries, first add 100 million US dollars. If it is not enough, add more at any time!" Feng Yu made a decision.

Although Qiu Bojun is the chairman of Lianxiang Yinshan, this time it is a shareholders meeting, and the major shareholders are Feng Yu, Lianxiang Group, and Kirilenko.

Obviously, no one would object to Feng Yu's decision. And as long as Feng Yu is present, no one will ignore Feng Yu, the aura of the richest man in the world is too dazzling.

"President Feng, in this way, our research and development in other areas will inevitably slow down, and the funds are not enough." Lei Dajun reminded.

Feng Yu waved his hand: "No need, go to the bank for a loan, Minsheng Bank will definitely give us a loan."

"President Feng, why don't we go public and raise money directly?" Qiu Bojun said.

Only then did Feng Yu realize that Lei Dajun and the others meant this.

Listing seems to be a good choice.

... (To be continued.)

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