Chapter 1422 Lianxiang's Decision
"Bill, the sales of Lianxiang Yinshan's XOS in China have increased rapidly, especially those new users, almost all choose their system, which is very unfavorable for us." Ballmer reported.
"Adjust the selling price. Different markets have adjusted the selling price. In underdeveloped countries, the price has dropped again. Based on our sales volume, even if it is the same price as Lianxiang Yinshan, we can still make money. ." Bill Gates said solemnly.
"Isn't it okay? This will seriously reduce our profits, which will affect our stock price."
Profits fall, and investors' trust in Microsoft's stock decreases, and Microsoft's stock price is likely to fall. The rise of the stock price is not necessarily related to whether the company makes money.
Investors look at the potential of your company and whether it can make money in the future. Therefore, many companies that are clearly making money will also keep their stocks falling. For example, Microsoft, Intel, etc. in the past two years, the profits are very high, but the stock price has not been falling all the way, and the company's market value has evaporated a lot out of thin air.
"I'm talking about the XP system, not our upcoming VISTA system. Anyway, our new system is about to go on the market, and the maintenance time of this XP system will enter a countdown. How about selling it at a cheaper price?"
"Bill, if our XP is out of maintenance next year, but it's still on sale this year, it's going to be very unfair to consumers," Ballmer cautioned.
"But we lowered the price. It's like the bread sold by the bakery in the evening. It's stale, so it's cheaper. We sell to the poor. The rich will naturally choose better, right?" Bill Gates raised his eyebrows and said.
"You mean, we only do this in China and Eastern Europe?"
"Yes. Isn't Huaxia cracking down on piracy and copyright infringement, etc. Don't they want XOS to occupy the Huaxia market and squeeze us out? Then we will sell them at a price acceptable to consumers there and grab the market back! "
...
"Mr. Feng, the price of Microsoft's XP system software has been reduced. Isn't it 199 yuan in our country? They also reduced the price to this price." Liu Chuanzhi said.
"Don't worry, it's the same price, but we also give away other software for free. Microsoft will charge for those software, right? And we give those retail shop owners a discount, which Microsoft can't imagine, those shop owners will naturally Mainly promote our products." Feng Yu looked calm.
The continuous growth of XOS users and the continuous increase in sales have also made Qiu Bojun more and more confident. It seems not impossible to occupy 10% of the market in one year. Perhaps due to the outbreak of the Chinese and Eastern European markets, more than 10% is also very likely.
The biggest question now is whether this sales volume can be continuously guaranteed, or even continuously improved. If people buy it just out of curiosity at first, or because it's cheap, but then find that it doesn't work well, it's too difficult to even think about Silver Mountain and then want to make a PC system.
Feng Yu is not in a hurry to reduce the price of XP. Microsoft is about to launch a new system. At this time, the old system will be sold at a reduced price. How many people will buy it? They don't worry about it. After buying it for a long time, they find that the system is outdated?
This is not old furniture. It can be sold at a reduced price. It can be used by others. The system is a product that requires frequent maintenance. In order to speed up the launch of the new system, Microsoft will inevitably have some omissions in the routine maintenance of the XP system.
The most important thing is that Feng Yu is very clear that Microsoft's system architecture about VISTA is difficult to succeed. Because Microsoft is still the market leader, and disdains most software companies.
At that time, it is just a compatibility issue that can make Microsoft a big head. Coupled with changes in operating habits, many people would rather re-install XP, or change to a new system that provides long-term maintenance, such as XOS.
"It's okay to say in China, but in foreign markets, our XOS sales are still unsatisfactory. Although we have told consumers,
Our drive for hardware and compatibility with various software products are not a problem, but since most users habitually choose XP, and even those computer brand manufacturers have agreements with Microsoft, it is difficult for us to expand our market share. "
"Haven't our agreement with those computer brand manufacturers been finalized yet? Are the conditions we gave not good enough?" Feng Yu asked back with a frown.
"The conditions we gave are definitely much better than Microsoft's. They have also tried our system. Although they have raised some shortcomings, the advantages obviously outweigh the disadvantages. I think they just think that the conditions we gave are too good, Knowing that we are trying to expand the market, that’s why we want better conditions.”
To put it bluntly, those manufacturers just want Lianxiang Yinshan to pay more. They are very happy that a software company can stand up and fight with Microsoft, and they will always be kidnapped by Microsoft.
Microsoft's dominance in the system makes those hardware manufacturers miserable. All hardware must be applicable to Microsoft's systems and software, which makes them very passive.
IBM is defeated, what can they do? The fruit company's system has not been popularized at all, and even in the US market, it is far inferior to Microsoft's, and their system is only used on their own products.
But fruit companies do both hardware and software, forming an ecological industry circle, which means they can be self-sufficient. The fruit company's business strategy is to go high-end, always promote the brand as a boutique, and increase the added value of their brand.
To put it bluntly, fruit products are extremely cost-effective, and some software are very easy to use, but the useful ones are limited. It's just that the brand management is good, so that the profit of the fruit company is gradually rising.
"Tell them that this is our final condition. If they still want to see Microsoft rule them, then continue to insist." Feng Yu said disdainfully.
Those computer brand manufacturers should know very well that it is the most cost-effective to cooperate with Lianxiang Yinshan. Not only is the price more favorable, but it can also allow them to regain control of the initiative, because some have chosen.
And now, they should be talking to Microsoft to see what conditions Microsoft can offer.
"We also decided that we can't be led by those manufacturers. It just so happened that our netbook test was completed and we planned to start production. We decided that not only this netbook, but also all other Lianxiang computers, all use XOS. , no longer pre-installed Microsoft system!"
Feng Yu raised his eyebrows, and Lao Liu was so determined.
"Are you sure? In this case, it may affect the sales of the product. If nothing else, I think it could have become the world's No. 1 PC production and sales volume within five years."
"I'm sure, I believe in XOS, and I believe in our Lianxiang computer products." Liu Chuanzhi said firmly.
"Okay, then I believe that within three years, Lianxiang will become the world's No. 1 PC producer and seller!"
...
PS: The old fourth WeChat account, znj 521, 478, 963, please note the word “Wizard” for extra time, the old fourth can pull you into the WeChat group, which is very interesting (to be continued.)