Chapter 1410 Hunger Marketing

"Mr. Feng, according to what you said, we can design the product right now, but start pre-sale now, how can this work? We still haven't produced one product yet, isn't this equivalent to selling off-plan real estate! "Liu Chuanzhi was a little excited.

This year, a policy was introduced to prohibit the sale of uncompleted properties. That is to say, if you do not get the approval procedures, you are not allowed to sell in any situation. This can effectively curb those who have no strength. Real estate developers can also be given to homebuyers. With more security, those who get the pre-sale license will at least not go bankrupt easily, and it will not be too easy for the common people to lose all their money for buying a house.

Although on other products, there is no order not to do this, but you can't even think about it. Once the word of mouth is bad, the brand image that has been painstakingly managed for so many years will not be completely ruined.

"Who said you should sell it right away? Before you can sell it, you must have a mature product design plan, and at least the prototype must be tested. And our new product must have a product launch conference, which makes a new product fast. The way the user knows.”

"Also, your blog, the official blog of Lianxiang Group, the blog of Lianxiang executives, etc., must send a message to let those who follow you know that this new notebook is on the market for the first time. The advantages."

"But you said that after watching the product launch, how many people are interested and then decide how to promote sales, this is not good, it is too slow. The pre-sale I am talking about is to let users order online, just in online malls such as Taobao. We even ordered from our direct-operated store, although the products ordered will be delivered a few months later, but the price is cheaper.”

"The earlier we buy this product, the earlier we get it, the cheaper the price. The later we buy it, the more expensive it will be. Our selling price keeps going up, and we may not even be able to buy it."

"Wait a minute." Liu Chuanzhi interrupted Feng Yu, "I've only heard that the price of electronic products keeps dropping, but I've never heard that the price of electronic products is still rising. You also know very well that the performance of electronic products The improvement will be very fast, products that were advanced last year will be average this year, and may fall behind next year.”

"The same is true for notebooks. The performance will vary greatly after a year. If you actually say that we want our products to increase in price, it will definitely not sell!"

When Liu Chuanzhi saw Feng Yu's expression, it was as if he was saying: You are killing yourself!

"You don't understand what I mean, the price increase is mainly to give consumers a mentality that it is cost-effective and cheap to buy first. But this is not fake. Our reservation price is indeed lower than the price of finished products after a large number of them are launched. And we only accept individual orders, not wholesale, etc. For this product, we will let the online mall sell it directly instead of selling it in a physical store.”

"For example, if you order a product and it will be shipped in three months, then the original price of a notebook computer of 3,999 will be only 3,099. Every day, it will increase by ten yuan. It seems that the ten yuan The money is not much, but after three months, it has risen by a thousand yuan, which is one-third of the price of the notebook."

"And we will also give consumers a feeling that there is no loss in ordering our products, not only can they get the products earlier, but also cheaper, and it will also cause consumers a kind of our products because of the relationship between supply and demand. The illusion of appreciation.”

"Of course, the pre-sale time can be changed to one month or 50 days instead of three months, but consumers must be allowed to order, and they will not be given the opportunity to buy directly for the time being."

"For the first batch, we produced 50,000 units, and when the 50,000 units were sold out, we stopped for a while."

"Mr. Feng, what did you say?" Although Liu Chuanzhi didn't want to, he had to interrupt Feng Yu, "The first batch will only produce 50,000 units? Will it stop for a while after it's sold out?"

Liu Chuanzhi now really feels that Feng Yu is making a fool of himself. Didn't you say that when we launch a product, we must think about increasing sales, thereby reducing the cost of a single product and increasing profits?

You are so optimistic about this laptop,

I also think it's good. It is planned as a strategic product, that is, a volume. You said that the price of this product is 3,999 yuan, but I didn't refute you. Even when you said 3,099 yuan, I recognized it, because with mass production, the cost can be reduced to Take this number.

But if only tens of thousands of units are produced, the cost will be the same at most, so why are we still selling this product? Not making money, but also filling the market to death. Yes, no one else has to sell, but neither do we?

This is when you dig a hole and bury others, and you bury yourself, and then there is a high possibility that you will lose your reputation and become the public enemy of the industry.

There are only two kinds of results. One is that other manufacturers join the arms of Lianxiang Group, and everyone produces this kind of cheap notebook computers, so that notebook computers enter the era of less than 500 US dollars and reduce the profits of all manufacturers. The other is that other manufacturers join forces to suppress Lianxiang, and even they will join forces with other hardware manufacturers, then the result is that Lianxiang suffers a lot.

Either way, it's not worth it.

"Lao Liu, I'm just giving an example. I don't mean that we really only sell 50,000 units. We are telling customers that this batch of products is only 50,000 units, and it will be sold out. Do you understand?"

"Is this hunger marketing?" Liu Chuanzhi asked uncertainly.

"Yes, we are hunger marketing, but it is a little different. We are not creating an illusion for consumers. Originally there were 100,000 units, but only 50,000 units were advertised. We only produced 50,000 units. The 50,000 units are sold out. , and then according to market demand, decide how many units to produce in the next batch."

"There is also a great advantage of doing this, that is, batch production, which can effectively control the quality of the product. Even if the product has quality problems, it will not cause too much loss, and it is easy to control. The latter batch of products can prevent the recurrence of similar problems. As for the illusion that the product is in short supply, it is the same.”

"What is the product that consumers want most? High configuration, low price, beautiful appearance, good after-sales. And here, we can achieve the ultimate in after-sales, appearance, price, etc., even with some configurations, we can do it Some of them are high. Our products are only aimed at users who surf the Internet for leisure, and the largest user group is those young female users.”

"Have you seen it in Computer City? When young male users choose a computer, they will choose performance, followed by price, then appearance and after-sales. But what about female users? The first choice is appearance, then price, then performance and after-sales. . After the sales staff painstakingly introduced the performance advantages and disadvantages of various products to the other party for a long time, the female user will say, I want the white one."

puff~~~

Liu Chuanzhi just took a sip of tea and sprayed it out, and introduced the performance for a long time, but the other party chose it according to the color? !

"What I said, go back and discuss with others and come up with the best solution. This product may bring you unexpected surprises."

...(To be continued.)