Chapter 1353: Teaching the Leader
These companies that were originally controlled by foreign capital have developed very well in China, at least their brands are very resounding. With a good brand, coupled with good publicity channels and sales channels, even if the quality of the product is mediocre, it can still make money. If the quality is also good, it can make a lot of money.
If these companies hadn't done anything, it would be really difficult for Feng Yu to take a stake. Just taking this opportunity, Taihua Consulting invested a sum of money and got some shares of those companies.
In this case, although the shareholding ratio of state-owned assets has been reduced, but with the shares of Taihua Consulting, it exceeds 67%.
This means that as long as the two parties cooperate, foreign capital can be completely driven out. Of course, they won't do this for the time being, after all, they still have to consider the impact.
Huaxia accuses foreign capital of using commercial means to occupy the Huaxia brand and squeeze out state-owned assets. You can't just turn around and kick out all the foreign capital. It's really too difficult to attract foreign capital to develop.
Feng Yu spent a lot of money back and forth, but Feng Yu did not lose money. Most of the money came from those foreign businessmen. The result this time is that most of the company's assets have fallen into the hands of Huaxia State-owned Assets and Feng Yu, but the company's strength has not grown.
Finally, those foreign businessmen have not completely abandoned the Huaxia market, and they have also withdrawn a sum of cash, otherwise the matter will never end so easily.
...
"President Feng, this incident actually made you do it. I have to say that the country needs to learn a lot from you in this regard." Commissioner Bao said with a smile.
"Commissioner Bao, you're welcome. We're working together here, and I'm not alone in the credit. Besides, if it wasn't for the state's full support, the result wouldn't be so good. This incident doesn't have much impact on our country's investment attraction. affect it?"
"The impact is definitely there. Some foreign investors who originally planned to invest have become vague again. But it doesn't matter, we Huaxia can't just blindly flatter foreigners in order to attract foreign investment. I read those materials and found that those companies were operating well back then. Ah, before you know it, it becomes a foreign controlling shareholder, or even sole proprietorship." Committee member Bao said with a sigh.
"These are also normal. After all, we didn't know much about contracts at the beginning. When we Chinese people do business, especially those old businessmen, if we say yes, it is a contract. But they are not like foreigners. They pay more attention to black and white. .Besides, we were crossing the river by feeling the stones at that time, and it was inevitable that we had to pay some tuition fees. Now that we have learned it, some of the mistakes we made at the beginning will not be repeated." Feng Yu comforted.
"Pay tuition? This metaphor is good! In fact, we have been reflecting on whether the original decision was correct. But there is no regret in the past, at least now our economic development is getting better and better. In the past, we did not pay attention to the brand. Value, it wasn’t until your rise that we discovered that intangible assets like brands can also be worth a lot of money.”
"You don't have to be humble, it's the truth. It's also from this point that we began to pay attention to the national brands that used to be, and wanted to revitalize the national brands. In the past, our country had many products that were very competitive internationally, but We don’t understand brand management, nor technology protection, and gradually, our competitiveness is getting weaker and weaker, and our peers are constantly catching up and overtaking.”
"But now, we have come to understand. It is not too late to remedy the situation. From now on, we will continue to support the former national brands, launch superior brands, go abroad and go to the world!"
Feng Yu felt amused in his heart. He didn't even occupy the domestic market, so he wanted to rush out of the country and go to the world. Although this is also possible, it is tantamount to abandoning its own advantages and making use of its weaknesses and avoiding its strengths.
As a Chinese national brand, the first thing to consider is to occupy the Chinese market. Not to mention driving out those foreign brands, but also becoming the market leader.
Just like Feng Yu's Fengyu brand, Songjiang brand and other famous brands at this time, they all occupy the Chinese market first, and then expand overseas. Huaxia Market,
After all, it is the market they are most familiar with, and they have the most advantages in publicity and sales.
This will not only increase their own profits, which can be used for product development and publicity, but also reduce the sales of competitors. If one goes up and down, the gap between the two sides can be narrowed.
For example, Jianlibao, if it wasn’t for the domestic market alone, how could it consider entering the overseas market? If it weren't for the halo bonus of the number one sales in China, how could there be distributors in foreign markets willing to distribute?
"Commissioner Bao, I personally think that it is better to let those brands gain a firm foothold in the country first, and then seek foreign markets. Take it slowly and don't take too big a step." Feng Yu wanted to say that the step was too big. , easy to pull the egg.
Commissioner Bao nodded lightly: "What you said makes sense. You have more experience than us in this regard. Since you suggest so, then we will definitely implement this plan. However, in your opinion, the brand we should revitalize most at this time, What type?"
"It depends on which domestic product brands we have. Foreign companies have become market leaders. For example, Songjiang brand is the market leader in automobiles, and other car companies have also begun to launch their own brand models. This is very good. For example, agricultural and sideline products, Peking University Cang, Huaxia Grain and other brands are also among the best in China, and even top in Asia. However, for daily chemicals, clothing, sports products, fast food, etc., foreign brands are more competitive and well-known, which requires special support Our national brand has come out."
"It can be to revitalize some old brands and evoke people's memories. It can also develop some new brands, relying on better publicity and sales channels to quickly occupy the market. In the early stage, it can even give up profits to occupy the market , With the market, there will be no less profits in the future.”
Committee member Bao nodded thoughtfully: "This needs to be investigated carefully, but what if we really don't have the competitiveness in this regard?"
Many industries cannot be revitalized overnight, and it is possible that the input and output are not proportional, so it will be a loss.
Feng Yu pointed to his nose: "If there is any trouble, maybe I can help. If our technology is too different from the other party's, we can buy it from abroad. If the technology difference is not big and there is a lack of research and development funds, I will provide it. Although our closed-door policy has proven to have failed, in fact, we can be self-sufficient in most products. We just need to be careful not to be opened up by others.”
"It seems that the proposal to revitalize the national brand should become a national policy. I talked with Mr. Feng for a while and gained a lot. After the meeting, I will report to the leader. If there is something that needs Mr. Feng, I will also ask Mr. Feng Always helpful."
Feng Yu said he must, but he couldn't help but feel a little proud. It feels quite cool to teach the leader.
...
Book Friends Group, Five Two Nine Eight, Four Six Eight, welcome to the group (To be continued.)