Chapter 1341 Blocking Propaganda Channels (1/10)

Feng Yu wants to repurchase those national brands that have been annexed by foreign businessmen, but he doesn't plan to spend any high prices. The easiest way is to lower the value of the brand first, then acquire it, and re-promote the operation.

Just like Jianlibao, in the domestic market, it has been overshadowed by Lehaha. However, last year when online users selected the most favorite soda brand, Jianlibao ranked first. This is the memory of many people, and it has accompanied their growth.

The easiest way to lower brand value is to lower the brand's popularity. But Feng Yu doesn't intend to adopt the method of digging out the black history of the brand and discrediting the brand. He doesn't want to destroy these brands. The way he thought of was to reduce the exposure rate of this brand, so that people will gradually forget this brand.

How to reduce the exposure of the brand requires some cooperation.

First of all, CCTV cannot place advertisements for this brand, and secondly, large-scale websites cannot have advertisements for these products. However, if these products are taken off the shelves rashly, they must pay at least double the liquidated damages, so they need to find loopholes in the contract.

It has always been those foreign companies who took advantage of the loopholes in the contract to take advantage of Huaxia companies, but this time, Feng Yu wanted to do the opposite and let those foreign companies know that they are not the only ones who know how to pick words in the contract!

...

"Master Jia, I think the advertisements for these products should be taken off the shelves." Feng Yu handed a list to Mr. Jia.

"Mr. Feng, the products of these companies do not conflict with yours, right? Even if there are, you can't take other people's products off the shelves. You will have to pay liquidated damages." Director Jia frowned, and Feng Yu couldn't do it either. It's too awesome. It's good for us to cooperate, but you can't come here and direct the work of our CCTV at will.

"Master Jia, why do we have to pay liquidated damages? We can obviously seek compensation from them?" Feng Yu said sincerely.

What the hell, we take other people's ads off the shelves for no reason, and ask others to claim compensation? Others have paid all their money, obviously we are in breach of contract?

"How do we seek compensation from them?" Mr. Jia asked patiently.

"According to our advertising law, if they obviously deceive and induce consumers in their advertisements, and if the advertisements are seriously inconsistent with the facts, their advertisements can be removed from the shelves, and this has caused damage to the credibility of our central station. We Of course we can seek compensation from them?" Feng Yu said as a matter of course.

"You say their ads are illegal? Impossible, the ads were all reviewed by us initially."

"That's when you were deceived during the review,

It's not that you haven't seriously reviewed it. "Feng Yu found a step down for Mr. Jia, "For example, this skillful advertisement for washing powder said that after washing, the clothes are as good as new ones, but the clothes you wash are obviously old. This is not a lie. What? "

"Another example is this. They said that eating this can significantly improve their intelligence. Does my child not need to go to school and become smarter by eating this?"

"This Zhonghua toothpaste is the toothpaste of the Chinese people, but this company is now foreign-owned, right?"

"This shampoo says that dandruff will go away after washing. This is not scientific at all. There is no shampoo that can do this."

"In short, there are problems with the advertisements of these products, which are seriously inaccurate. This is fraud. Not only can we take their advertisements off the shelves without paying liquidated damages, but we can also claim compensation from them with confidence. What's wrong with that?"

Jia Tai's mouth grew wide, and he couldn't close it for a long time. This is an advertisement, what's wrong with exaggerating a bit? Who doesn't know that it is impossible to wash old clothes into new ones after using the washing powder. You are obviously heresy.

But it seems that what Feng Yu said is also reasonable. These advertisements are indeed too exaggerated, but what does this have to do with you, Feng Yu? Is your company short of advertising time? Even the only company that can change the content of advertisements at any time is the company under the Taihua Holding Group, not even the other central enterprises!

You are not satisfied with this, but you still want to cheat others? If this is done, what will others think of our CCTV, and can they still buy advertisements from us in the future?

"Boss Feng, what are you doing here?" Master Jia couldn't help asking.

"Help Taili make money, isn't that obvious?"

"Boss Feng, don't be a fool with our relationship. Did they offend you? They shouldn't. How dare they offend you, the world's richest man?" Tailor Jia guessed.

"That's right, they offended me, but not the kind of offense you understand. The list of products I gave you are all foreign products."

"They are all products of foreign companies? No way, aren't these all our Huaxia's old brands. That Zhonghua toothpaste, how many years old. And that medicine, isn't it produced by our Jingcheng Pharmaceutical Factory? This shampoo is not from Nanyue Enterprises? How could these be foreign businessmen.”

"Besides, even if these belong to foreign companies, what does it have to do with you? Do you still want to kill all these foreign companies?" Director Jia sneered.

"That's right, I want to kill them all, not only to kill their best publicity channels, but also to kill their sales channels. Taihua Supermarket Group will completely remove these products from the shelves."

"It doesn't matter if they are foreign companies. I also cooperate with foreign companies and welcome them to invest in China. But they can't take advantage of our national sentiments and sell their products under the banner of national brands, and they still make all the profits. gone!"

Mr. Jia shook his head: "Mr. Feng, are you a little extreme? You are allowed to go abroad to make money, but foreign companies are not allowed to come to China to make money? Besides, you have made these companies dirty, and those factory workers What to do, what to do with the local economy?"

"I will take over and push them up again. And I can also let the products and brands of these companies go abroad, not just confined to the country. And although I do business abroad, I never take advantage of the other party's national complex to promote sales.”

Director Jia hesitated. If he said that, these companies would be a little disgusting. You are a foreign company, and you are using the banner of our Huaxia brand. This is really a lie.

"Mr. Feng, even if you say that, but for these reasons, it is a bit too much to remove the product advertisements of those companies? What's more, you want me to seek compensation from them. Doesn't it seem unreasonable for CCTV ?"

"Our law, this law, is not only in our country, but also in foreign countries. These advertising creatives should be marked with obvious words before they are allowed to be broadcast. They don't have those words in our China. This is not discrimination. ?"

"Director Jia, this station will not lose money. If the advertisements cannot be sold next year, I will buy all the advertisements!" Feng Yu said proudly.

Master Jia stared blankly at Feng Yu: "Do you have to do this?"

"It must be done!"

...

Ten more updates today, an outbreak ( )