Chapter 1331 Low-End Occupy the Market

"Mr. Feng, why are we going back more and more? Originally, we can also make professional-level digital cameras. You said that if we reduce it to the consumer-level, the sales volume will be greater, but our current model should be considered entry-level, right?"

Zong Qingxian looked embarrassed. He always felt that the continuous improvement of technology was the right thing to do. Why did the current products feel worse and worse? Although the size is smaller, it can even be said to be the smallest one at present, but the function is also weakened a lot.

"Old Zong, don't worry, this is just an experimental product."

Zong Qingxian heaved a sigh of relief, the test product, so we will launch better ones later, this should be dealing with some off-stock components, right?

"In the future, we will launch a handheld DV with a lower price. The price will be less than 400 US dollars."

"What? Mr. Feng, I heard you right, do you want to buy cheaper ones? Mr. Feng, will this hurt our brand? Don't we claim to be imitated all the time, leading the trend or something? Don't you let others think that Are we just making low-end products now?" Zong Qing was a little anxious.

Aihua Electronics, Fengfeng Electronics and other companies have invested so much in technology research and development, but instead of improving product performance, they have started to consume brands?

"No, didn't you hear what Xu Lihua said at the press conference? The goal of our handheld miniature DV is to make every family afford their own digital video camera! As for the high-end market, we certainly don't feel relieved. , and it won't be long before we continue to roll out professional-grade digital video cameras."

"Every family can afford it, will there really be so many people buying it?"

"Lao Zong, you can't understand the psychology of ordinary families. When they want to go out to play, they can take a video as a souvenir, just like when I was a child, I could take pictures during the holidays. At that time, not many families could afford it. Cameras, but now, our mobile phones can take pictures, and we can take pictures anytime, anywhere, and then print them out. Do you think a video is more memorable, or a photo is better?"

"This... should be a video, after all, there are images and sounds."

"That's right, the sound is also very important, and the people in the video are alive~~uh~~ are active. And there is another advantage of launching this cheap model, which is to occupy the market."

"Many people don't require much clarity to buy this, because the TV at home is not high-definition, and our LED screens don't have such a high resolution, even the resolution of standard definition can't reach it, so why do we need it?" What about shooting high-definition video? On many TVs, our pictures look similar, unless it is zoomed in, there will be a significant gap, but how many people will zoom in to watch? HD standard,

It is prepared for professional digital cameras and above. "

"If our $500 product looks similar to their $1,000 product, which one do you think consumers will choose? When they buy our product, the products of Soni and other companies will be unsalable. , the market is so big, if we occupy it, they will naturally disappear.”

"After a few years, after this kind of entry-level digital camcorder is eliminated, our consumer-grade digital camcorder can just be connected. Even after a few years, I am afraid that the market for consumer-grade digital camcorders will shrink further. If you really want to buy this Yes, you have to buy professional grade."

"Personally buy a professional-grade one? A professional-grade digital camera costs three or four thousand dollars, right? How many families are willing? How much is an elf car in Songjiang? A digital camera is more expensive than a car." Are there really that many people who will buy it?"

"Three years ago, how many people bought mobile phones? Now, how many people buy mobile phones? And how high is the initial price of mobile phones? Now? Who said that the price of professional-grade digital cameras cannot be lowered? Besides, the family income is definitely It will continue to grow, who said they would be reluctant to buy it?"

In the future, the entry-level digital video camera market will become smaller and smaller, because people find that the video shooting function on a mobile phone is no worse than these entry-level products, and some even have better shooting effects. There are also many mobile phones with several times of optical zoom, anti-shake, anti-red-eye and other functions. That being the case, who would buy that entry-level guy?

As for the consumer grade, the future market will be further compressed, and it will become an embarrassing situation. The definition is not high, but the price is not cheap. People who really like it will buy a low-end professional digital video camera. Ordinary people think that a mobile phone is enough, so they can buy a mobile phone with powerful functions such as taking pictures.

Zong Qingxian was a little confused by the information, and his eyes were a little confused: "What you said seems to make sense, but who can say for sure what will happen in the future?"

"I can be sure." Feng Yu looked confident.

Just kidding, buddy is a reborn person, if he can't even remember this basic trend, it will be a waste of God to let him be reborn.

Zong Qingxian "..."

"By the way, at Christmas time, our Fengyu mobile phone will launch the cheapest model. The same slogan is to make mobile phones affordable for everyone, with small profits but quick turnover. Sometimes it can also be applied to electronic products. of."

The earliest impressions given to electronic products are that they are all high-end, and naturally the price is also high. Feng Yu just wants to do the opposite, launch cheap products and provide the most basic functions.

"That's why you asked them to buy those electronic components that are about to be eliminated? Is this mobile phone you mentioned a strategic product?" Zong Qingxian seemed to remember something.

Feng Yu snapped his fingers: "Yes, this mobile phone will be remembered by history in the future. It will be the best-selling mobile phone in the world, bar none. In the future, whenever people mention mobile phones, , will think of our Fengyu brand, which may be easier to remember than our first mobile phone with camera function and the first mobile phone with MP3 function.”

"Really? If you can really achieve the number one in the world, it will actually promote the brand. You let them launch this cheap miniature DV, and you also want to become the number one in the world?"

"That's right, no matter how much the product performance is different from high-end products, the one that is most suitable for the market is the best. They are targeting professionals, and we are targeting ordinary families. Everyone's positioning is different. But when our sales volume becomes the industry's No. Once, everything is different.”

In the professional field, the Fengfeng brand is completely uncompetitive now, so it will make a big fuss about civilian products. Now the products for civilian use are island countries, and there are many mountains and small mountains, so Feng Yu will stand on the top of the mountain.

Feng Yu believes that these seemingly low-end electronic products will surprise many people!

... (To be continued.)