Chapter 1332: Skyrocketing Sales

"President, Fengyu brand's latest entry-level miniature DV has sold more than 100,000 units!"

"What did you say? It's been less than a month, and the sales volume has exceeded 100,000 units? Didn't we expose the shortcomings of that machine in the media?" Norio Oga was shocked, it was completely different from what he imagined. different.

After learning that Fengfeng released a low-performance miniature DV, he asked people to evaluate its performance parameters, and then attacked the various shortcomings of this DV in newspapers, professional magazines and other media.

But he forgot one thing, the places they attacked were all professional magazines and newspapers, but the consumers who bought this entry-level DV were not professionals, they were ordinary household consumers.

From their point of view, the commercials on TV were well done, and it was Fengyu, which is considered a big brand. After trying it out, it looked good and the price was right, so of course they bought it.

Even some consumers who originally wanted to buy Suoni, Songxia and other products couldn't help but feel complacent when they saw such a low price of Fengyu brand. After comparison, they found that the difference was not that big.

Moreover, shopping guides always instill in them a concept that digital products are updated very quickly, and a model may undergo a revolutionary technological breakthrough in three to five years, so you don’t need to buy too good, you should buy the most suitable one.

In this way, the sales of Fengyu brand's miniature DVs are rising steadily, while the consumer-grade DVs of these brands in the island country are in trouble of slow sales.

What's more, in the consumer market, Philips, Thomson and other companies have also started price reduction promotions, which has made island companies struggling to cope.

"Didn't they not do any advertising, how did they sell so fast?"

"They advertise on the Internet, which highlights the core of cheapness. In addition, shopping advertisements on various shopping channels have also attracted many consumers. The sales of online shopping malls such as Amazon are very large. And this number is still growing rapidly.”

Feng Yu not only has those sales terminals such as stores, but also has the super sales channel of online shopping mall. Just how many registered users are there in Amazon, Taobao.com, Polar Bear online shopping mall, etc., not to mention there are other small online shopping mall channels, the sales of which are even better than those of stores.

Competing with retail channels, Feng Yu is not afraid of anyone now. Even a retail giant like Wal-Mart does not have better channels than Feng Yu at this time.

The most important thing is that in the past two years, the overall world economy has been sluggish due to the financial impact of the United States. Such expensive products are of course not easy to sell. This cheap product of Fengyu brand just fills the gap in the market.

It is not surprising that the sales volume is good to meet the needs of consumers.

"At Christmas, they launched a low-end mobile phone with a black and white screen. How many units did they sell?"

Ohe Norio suddenly had a bad feeling. Is there such a market for these cheap products?

"I haven't investigated this yet. President, it's only been a week. How many units can we sell?"

"Don't take it lightly. You should immediately ask someone to investigate. If this low-end machine is really good for sale, then we will launch another one to compete with them in the market!"

"President, the price of this mobile phone is only 49 US dollars, what profit can it make? 49 US dollars, can it still be a mobile phone? If we launch it, people will look down on us." The assistant was shocked.

"When the streets and alleys are using our Suoai mobile phones, will anyone underestimate it? If we can sell millions of units, even if the profit of one is only two or three dollars, then there will be tens of millions of dollars in profit. "

"President, the profit of tens of millions of dollars is not worth what we do, right?" The assistant was somewhat disapproving.

After all, Suoai still has shares in Ericsson, and about half of the profits will be distributed to Ericsson. At that time, there will only be a few million dollars in profit, and after deducting the research and development and promotion expenses, how much will be left?

Moreover, this low-end mobile phone does have a considerable impact on the brand. Soai's own market share is declining steadily. Doesn't this make people think that they want to specialize in low-end mobile phones?

Norio Oga was also a little hesitant, and he also had the concerns mentioned by the assistant.

"In this way, you can continue to inform, and an hour later, a senior management meeting will be held, and we will discuss whether we want to enter the low-end market."

...

"Mr. Feng, I never expected that in less than a month, our mini DV sales would exceed 100,000 units, and the market response was very good, and the word of mouth was also good. Although the profit margin has dropped a lot, our sales volume has surged, and our market share The rate has also increased a lot, which will be of great benefit to our future product promotion." Xu Lihua reported to Feng Yu with a happy face.

"There's nothing to be happy about only 100,000 units. I think the sales volume of this low-end miniature DV can break through at least 5 million units!" Feng Yu stretched out a slap and gestured.

"How much? Five million units! Can it be that high?"

"Why not? You also said that sales are increasing now. After our costs drop in the future, we can lower the price again, or give some gifts, which will definitely stimulate a lot of sales. And don't forget, the urban market Once it’s settled, we can still attack the rural market. Although the Huaxia market has been ceded to Aihua, foreign countries are also divided into urban and rural areas. Don’t those rural people in foreign countries want to buy DVs?”

"I understand, then I will ask them to increase their promotional efforts in less developed countries. If they can occupy these markets in one fell swoop, our future sales can be expected."

"Have those electronic companies in the island country launched low-end micro DVs?"

"Not yet, and Philips and Thomson have no plans to enter this market. It seems that they still have concerns, thinking that this will lower the value of the brand."

Feng Yu curled his lips, Philip has razors that cost hundreds of dollars, but don't you also have razors that cost less than ten dollars? Products with different prices are aimed at different consumer groups. What's wrong with this? As long as the product positioning is clear, there is no need to worry about the lack of publicity focus.

"It's better for them to give up. We can monopolize this market."

"Mr. Feng, it doesn't seem to be the case. Although those large electronic manufacturers in island countries and Europe do not produce miniature DVs, some small manufacturers still produce them. Their prices are similar to ours, and their performance is not much different."

"It doesn't matter. They don't have better sales channels. If the sales volume can't increase, then there won't be much profit. Isn't our cost still decreasing? In a few months, we will cut prices again, and we can drag down a batch of them. As for the remaining Next, aren’t we going to continue to expand, I think we can acquire them and become our factory!”

... (To be continued.)