Chapter 1338 Unexpected Ratings

After the first episode was cut, CCTV agreed to broadcast it on the life, economy, and service channel of the second episode. And this year just opened a digital pay channel, which can also be played simultaneously.

It's just that they really asked to delete those words that Song Jia complained about, saying that it was not good for the image of the city. As for other aspects, CCTV has no problem.

However, CCTV did not pay the producer of Ruanhu Channel a penny, but used the one-minute commercial time before and after the program as the payment method.

Of course, this commercial slot was bought by the brand placement in the program. Including Songjiang Automobile, Bingcheng Pharmaceutical, Fengyu Electronics, Lehaha Group, Yuelai Inn, Xinlang.com, Qiandu Network and Lianxiang Group.

Fifteen seconds of advertising time for one brand, exactly two minutes for eight. As for some other embedded advertisements, they did not participate in the competition for this advertising slot.

The production cost of the program is not high, it does not require a large team, and there are no big stars. The production cost of an episode is actually very low. The fees paid by these companies have actually made the producer of Ruanhu Channel make money. If it can be sold to foreign TV stations, it can make more money.

In fact, the shooting method that Feng Yu told Song Jia and Li Chen was the live broadcast method of the previous network anchor. It's just that there is no way to do live broadcasts or interact, but this novel way of hosting is impressive.

There is always a reason for a way to become popular. Feng Yu clearly told them the reason why this mode of hosting became popular, that is, from the perspective of tourists, being close to the people.

Everything is based on the interests of tourists, no matter whether it offends the scenic spot or the city, as long as it is taken from the context and does not confuse black and white, then there will be no problem.

If anyone comes to trouble them, Feng Yu promises to solve it personally!

No matter which province he went to, Feng Yu had to be received by the first and second leaders. Which province would not want Feng Yu to invest in them.

Let's take a look at the provinces that Feng Yu invested in before. Not to mention the annual tax, how much benefit can be brought to them just by driving employment and driving the industrial circle.

None of those people would offend Feng Yu, the God of Wealth.

This program was produced very quickly. At the end of January 2004, just as the previous program ended, this program started.

Before that, Feng Yu let the Ruanhu channel start warming up on the Internet, and released the cut scene of Song Jia. At that time, Feng Yu asked Song Jia about such a comparable sinner, but Song Jia said that she was not afraid, because she had already reported it to the Shichang mailbox in Bingcheng, and got a reply on the same day.

Only then did Feng Yu know that this girl was also very shrewd, not as careless as she appeared on the surface. In this way, as long as the ice city makes timely improvements, not only will it not become a stain, but it will become a bright spot.

No one has ever seen a tourist attraction that can humbly accept tourists' opinions and is willing to correct it.

When various tourist attractions are advertised, they always say that tourists are the first and feel at home, but when we actually arrive at that place, it is not as good as they advertised.

When anyone publicizes, he is promoting his own good side. Who will expose his shortcomings to the other party?

Bingcheng's response in this regard is quite clever.

In fact, the leaders of Bingcheng originally wanted to cover it up, but when they heard that Feng Yu paid for the production of this show, they immediately changed their approach. After asking the leader for instructions, the leader made a decision, made a high-level adjustment, and used it as a publicity.

While Ruanhu Channel was broadcasting this video to warm up, Xinlang News also reported that Bingcheng carried out rectification of tourist areas according to tourists’ suggestions. There was also an interview with the leader of Bingcheng on the Sohu video. Suggestions, citizens are welcome to put forward their opinions in the persimmon long mailbox.

A bad thing turned into a good thing. When these news broke out, the word-of-mouth of Bingcheng was greatly improved.

...

"Mom, why are you watching this? Watching XX Channel, which is replaying "Youth Bao Qingtian"." A middle school student said.

"What's so interesting about reruns? It's interesting to watch this show."

"What is this? Isn't it a travel show? Hey, I have an impression of this woman. Isn't it the one mentioned on the Internet, who caused a major blow to the tourism industry in Ice City?"

"What caused a major blow to the tourism industry, isn't this a travel show? Look at the ice lanterns and snow sculptures, how beautiful they are."

"No, Mom, she said that some shops in the scenic area are slaughtering people, and some facilities are not well protected."

"That person is right. You don't remember how expensive the restaurants in the scenic spot were when we went out to play last year."

The two of them were chatting while watching TV, but the middle school student didn't realize that they had to watch this show.

...

"What channel should I change? I can see it well."

"Dad, watch the second episode. The new show "China Travel Guide" is said to be very good on the Internet."

"Is there any new show that looks good? My show is also good."

"Just wait and watch the replay tomorrow. You can't miss the premiere. By the way, there is Li Chen, the boy you said you liked."

"Nonsense, why do I like it, you like it? If you can find someone like that, Dad will be happy. Forget it, let's see."

...

"What kind of show is this? It's too shoddy. I'm shaking watching this scene."

"This was taken by two people. Can it be compared with a professional video camera? Besides, they either said it or bought two Fengyu brand DVs to entertain themselves. Look at this picture, isn't it very clear? ?"

"You said this was shot by an ordinary DV? It's not the kind of camera specially used by TV stations? My wife. Then let's buy one too. Next time we go out to play, I will take it for you. I promise it will be better than this kid's shot." good."

"Just blow it up. But it's okay to buy one, and you can also take some records of our son's growth."

...

"Hey, that hostess is so beautiful, I heard it's from Bingcheng." The boy couldn't help but said.

"Pull it down, the male host is handsome, and he is tall and handsome, he is a TV star." The girl retorted.

"The two seem to be a good match."

"Don't talk nonsense, the relationship between the two of them is work, and it's been said on the Internet."

"Who knows? There are only two people in this show, together every day, it's inevitable that there will be sparks."

"You are not allowed to say Li Chen!" The girl was angry.

"Okay, okay, don't talk, don't talk. Let's have a holiday during the Chinese New Year, why don't we also go to the ice city to play? I have grown up so much, I have never seen real ice and snow."

"Wouldn't that cost a lot of money?"

"How much can it cost? Isn't it all planned out on this travel strategy, we won't spend money wrongly."

"Okay then, let's go buy two sets of down jackets on the weekend, so we won't get frozen when we get there." The girl began to wring her fingers, counting how much she wanted to buy.

The boy snickered, it's just the two of them, what should happen, what shouldn't happen, can happen.

...

"Did the ratings statistics for yesterday come out?"

"It's out, you would never have imagined that the ratings of "China Travel Guide" are too surprising."

Director Jia took a look at the ratings statistics table, what, the ratings for the same period are actually higher than the set? !

... (To be continued.)