Chapter 1311: The Big News at the Closing Ceremony

The two-week Ice City Beer Festival is coming to an end, and today is the closing ceremony. After the closing ceremony, those booths will be demolished.

Of course, the money for the demolition and even the money for these materials have already been earned back.

Zhang Ruiqiang stood on the stage to make a closing speech, thanking this, thanking that, almost every unit and enterprise that has made contributions has been thanked.

Just when everyone thought the closing remarks were coming to an end, Zhang Ruiqiang changed the subject: "There is another good news to announce today. Bingcheng Beer has reached an agreement with Taihua Holding Group and Budweiser Beer to exchange part of their shares. , technology, sales, management and other aspects, carry out in-depth cooperation..."

Wow~~

After the news broke out, all the beer companies in the audience were in an uproar.

Are Bingcheng Beer and Budweiser going to cooperate? How to cooperate? Why is there something about Taihua Holding Group here?

At this moment, many people in the audience lowered their heads, took out their mobile phones, and started to contact the headquarters. This important news must be reported to the headquarters as soon as possible.

One is the earliest beer in China, the market leader in the three northeastern provinces, and the other is even better, the number one beer company in the world.

With the cooperation between the two parties, the structure of the Huaxia beer market will inevitably undergo major changes.

The representative of Huarun quickly reported to the company that Huarun's expansion speed must be accelerated. They are not afraid of Budweiser, but with the addition of Taihua Holding Group, it will not be easy to handle.

This is Feng Yu's company, and its assets are very sufficient. If it plans to expand wildly, then the two sides will inevitably have to compete head-on.

Feng Yu's illustrious reputation made them afraid, as if they had never heard of Feng Yu's failed acquisition of any company. And what Feng Yu invests in, what makes money, this Bingcheng Beer is about to take off!

The representative of Qingdao Beer Group also sent back the news that they intended to enter the Northeast market on a large scale. After all, this is a traditionally big province for beer consumption. From the density of breweries here, it can be seen that almost every city Both have a brewery.

If Bingcheng Beer cooperates with Budweiser, their strength will be greatly improved. It will not be so easy to aggressively attack the Northeast market. It seems that the company's strategic plan needs to be adjusted slightly.

Jingcheng Beer is the most worried. Bingcheng Beer itself has become the leader in Northeast China.

Huarun Snowflakes also began to expand from Shencheng to the north, and Qingdao Beer's tentacles also extended to the capital. They were the most passive.

Once Bingcheng Beer also starts to expand southward, then the capital city will be their battleground. In this way, Jingcheng Beer will be in trouble.

They themselves only have a territory in one province and two cities. If they are under the siege of several giants, whether they can continue to maintain their market share will determine the life and death of their business.

Representatives of foreign-funded beer companies such as Carlsberg, Heineken, and Golden Lion also felt a little tricky. Originally, Budweiser was firmly suppressed by them in the Chinese market, but this time they joined forces with Bingcheng Beer, so it is impossible to easily suppress Budweiser.

But they didn't care too much. The positioning of Ice City Beer is different from them, especially Carlsberg and Heineken, which mainly target the high-end beer market.

And those foreign beer companies who plan to build factories in China also find it troublesome. Originally, there were many foreign beer companies in the Huaxia market, and they were all top in the world. This time, Budweiser also found cooperation with a local beer company, which is the earliest beer company in China, so companies such as Carlsberg and Heineken must also make efforts.

If the gods fight, small businesses like them will inevitably suffer.

Whether it is brand awareness or financial strength, they are far inferior to these world's top beer companies. If they join the battle rashly, the biggest possibility is that they will suffer first.

But this also reminds these foreign beer companies that they can also cooperate with Chinese beer companies. As long as you find a provincial leader, you can slowly develop and expand. With their ability, it is no problem to hold a province.

On the day the news broke out, the stock price of Bingcheng Beer rose by 7%. And at night, that is, during the day in the United States, Budweiser's stock price also soared by 5%.

It can be seen that all investors believe that the cooperation between the two beer companies will be a win-win situation.

It's just that everyone is more curious about the specific conditions for the cooperation between the two parties.

The next day, the trading of both stocks was temporarily suspended, and the cooperation matter officially began to enter the process.

However, when other foreign beer companies started to contact some beer companies in China, they realized that at some point, Taihua Holding Group had already participated in and controlled many beer companies. The speed was so fast that many companies did not react. .

Although the equity transfer has not yet been officially carried out, the agreement has been signed and completed, and Taihua Holding Group has already prepared funds.

Only then did everyone realize that it seemed impossible to stop the expansion of Bingcheng Beer and Budweiser in China, especially with the involvement of Taihua Holding Group.

...

"Feng Yu, you are fast enough." Zhang Ruiqiang said with a smile.

"If we move slowly, we will need to spend more money. If other companies know that we are going to expand aggressively, not to mention that they will take the opportunity to raise prices, and China Resources Snowflake will also join the competition. At that time, we will have to spend more money." Feng Yu explained.

"Okay, I can understand you. If it weren't for your guidance, Bingcheng Beer would not have the scale it is now. At that time, the annual output was only so much, and now it has exceeded one million tons."

"Just to remind you, the world's top beer companies start with an annual production and sales volume of tens of millions of tons."

Zhang Ruiqiang glared at Feng Yu with a displeased face: "You can't let me be proud for a while!"

"Okay, then you pretend I didn't say it."

Zhang Ruiqiang "..." You already said it!

"By the way, Beidacang and the city have no objection to the issue of additional shares of Bingcheng Beer, right?" Feng Yu asked.

"No, this is a good opportunity to expand. Of course, everyone will not give up. It's okay to agree to your private placement. Whoever sells this stock is not selling."

"That's good. After getting the equity of these beer companies, the production capacity of Ice City Beer will double. And it can be exported to Europe, America and other countries and regions. Ice City Beer will soon become famous at home and abroad. By the way As I mentioned to you, Bingcheng Beer became a partner of the 2008 Olympic Games, which will be of great benefit to the sales and publicity of beer."

"It has been explained, but you have raised the threshold of sponsorship too high, and we will spend a lot of money." Zhang Ruiqiang complained.

"The money is in the hands of the state, and those foreign businessmen have to pay more, and it is the state that gets the benefits. I won't talk to you anymore. I have to go home quickly. My wife's due date is approaching."

...

Book friend group, five twenty, nine eight, four six eight, welcome to the group ( )