Chapter 1309: Wine Empire

Feng Yu's decision to invest in Budweiser was not made on the spur of the moment. Budweiser is the largest beer brewer in North America, and even ranked first in the world at this time, but the price of beer has not risen yet, and the profit is not as high as before Feng Yu's rebirth in his previous life.

Before Feng Yu was reborn in the previous life, Anheuser-Busch InBev, the oligarch of the world's beer industry, occupied 20% of the world's market share, with a profit as high as 40%!

It is also they who have increased the profits of the entire beer industry. This is the advantage of the oligarchs. Other companies have to follow suit, and no one will be troubled by money.

The most important point is that Budweiser has very good sales channels in Europe and America. Although they seem to only sell beer now, they are the world's top consumer goods company.

The focus of their company's operations is to focus on consumers and take sales as the driving force to obtain profits. It can be said that among beverage companies, Budweiser is also one of the giants. Although it is not as good as Coke and Baishi, it should not be underestimated.

The development of the beverage major league has now entered a stable period, which makes Feng Yu very dissatisfied. The market has not been fully explored yet, it should be in the rising period.

The domestic market is not yet saturated, and the cities are occupied, so can't we develop in the countryside? Who said that rural people don't drink soda, and who said that rural people must be poor?

In foreign markets, except for the strong sales channel of the supermarket first developed by Feng Yu, there are no good new sales channels that have been successfully developed.

Budweiser has sufficient experience in sales, especially alcohol sales, and has very good sales channels. Once Feng Yu successfully invests in Budweiser, it will be equivalent to helping the Beverage League open up a better sales channel.

As the number one beer brand in the world at this time, Budweiser's influence is beyond doubt. Moreover, Budweiser's parent company, Busch, also has the second largest amusement park in the United States, the largest chain of cold beer bars in the United States, and the second largest can producer in North America.

The soda in the amusement park must be very easy to sell, and the cans can not only hold beer, but also soda and other beverages.

Busch, Budweiser's parent company in the previous life, was eventually acquired by InBev, but in this life, why couldn't this company be acquired by Feng Yu? With Budweiser's technology and brand, plus good sales channels and markets, it is not impossible to acquire InBev in turn.

If one day the world's number one beer brand is acquired, Feng Yu will be very happy. It's not impossible to make a big difference from a small one.

...

"President Feng, can Budweiser really agree to your investment?" Zong Qingxian was a little excited.

If Budweiser is bought by Feng Yu, then Lehaha and Jianjianbao will be greatly promoted. If we can get Budweiser's sales channels and advanced sales management experience, then there will be no problem for Lehaha to become the number one beverage company in Asia.

"As long as Budweiser's shareholders are sensible enough, they will agree. It will do them more good than harm to let me take a stake. And the price I give them will not lose them. They should also understand that once we talk to Carlsberg, With the cooperation of Heineken and other companies, Budweiser will completely lose the Chinese market, and even completely lose the Asian market. This loss is something they cannot bear."

What's important is that Feng Yu doesn't want many shares, 10%, doesn't have any decision-making power, but he must occupy a seat on the board of directors.

"Mr. Feng, I remember that you have always opposed foreign companies entering the Chinese market. Why do you want to take the initiative to cooperate with Budweiser this time? Is it for our joy and Jianjianbao?" Zong Qingxian's eyes were a little moved.

"Temporary cooperation has more advantages than disadvantages. Moreover, getting Budweiser's technical support is also of great benefit to the improvement of the quality of Bingcheng Beer. However, it is not easy for Budweiser to grow in China. Don't forget, everyone Different countries have different tastes. In North America, Budweiser sells well, but in Europe, aren’t Carlsberg and Heineken better sold? Even in China, foreign brands of beer are also sold by Carlsberg and Heineken better."

"Budweiser's biggest competitors are Carlsberg and Heineken, which will not have much impact on traditional beer companies such as Bingcheng Beer. They take the high-end route, while ordinary beer companies take the civilian route. Bingcheng Beer can join the high-end beer competition, but Budweiser can't produce ordinary beer."

Zong Qingxian's eyes lit up. That's right. After Budweiser and Bingcheng Beer cooperate, although Budweiser's production and sales will increase, our competitors are different. And Bingcheng Beer can further erode Budweiser, but Budweiser cannot cannibalize Bingcheng Beer.

"Malaysia, South Korea, and island countries also have good beer companies. We can also use the Budweiser brand to form joint ventures with each other. When all these beer companies are also included in the company, our market will be even bigger. And in these few days In this joint venture, we may not be able to acquire Budweiser’s shares in reverse, and if Budweiser becomes a subsidiary of our Taihua Holding Group in the future, then we will be the ones to earn money from foreigners.”

Zong Qingxian did not expect that Feng Yu would want to annex Budweiser, which is the number one beer company in the world. However, Budweiser's assets are not high, and Feng Yu can't afford it if he wants to buy it.

But Zong Qingxian always felt that all this was not so easy.

"President Feng, can this be achieved?"

"If you don't even dare to think about it, it will definitely not come true. I will increase my shareholding in Budweiser step by step. When I become a major shareholder, Budweiser will be under our control even if it is not the sole owner of Budweiser. !"

Even if it is impossible to acquire Budweiser at once, it is not too difficult to acquire Budweiser shares from those shareholders. Budweiser's stock price is not high at this time, and Feng Yu is paying a slight premium, which should make some shareholders agree.

The most difficult point is the parent company of Bush.

But if there is no difficulty at all, wouldn't it be very boring? Besides, as long as one of these Internet companies goes public in two years, Feng Yu's assets will increase a lot. If two or three go public, it will not be difficult for Feng Yu to cash out some of the non-voting shares and buy Bush entirely!

Bush's assets at this time, including Budweiser, were only more than 20 billion US dollars.

"Mr. Feng, but in this way, Bingcheng Beer seems to have taken a lot of advantage." Zong Qing said with a frown.

"So I asked you to acquire other beer companies. As long as the acquisition is completed, it can be merged with Bingcheng Beer in exchange for part of the equity."

Feng Yu will not make free wedding dresses for Bingcheng Beer. If Bingcheng Beer wants to expand, it will inevitably embark on the road of mergers. At that time, mergers by means of stock trading will also allow Taihua Holding Group to control Bingcheng. Beer's holdings have increased quite a bit.

In addition, Taihua Holding Group and Beidacang's shares have even greater influence on Bingcheng Beer.

The dream of the wine empire in Feng Yu's mind will not be too far away.

...

Book Friends Group, Five Twenty, Nine Eight, Four Six Eight, welcome to the group (to be continued.) ( )