Chapter 1307: Joint Venture

"Feng Yu, do you know about Bush's company? It is said that it owns the largest beer company in the world."

After receiving a call from Zhang Ruiqiang, Feng Yu was about to go to sleep, he looked at his watch, it was almost twelve o'clock, Lao Zhang must be too energetic.

"Bush? The one that produces Budweiser, right?" Feng Yu asked after thinking about it. At this time, the world's largest is Budweiser.

"Yes, this is the company."

"I've heard of it, what's the matter? Aren't they the foreign brewers participating in this exhibition?" Feng Yu was a little puzzled, why did Lao Zhang ask this?

"The representative of their company just approached the chairman of our Bingcheng Beer, saying that they want to invest in Bingcheng Beer."

What the hell, Budweiser wants to take a stake in Bingcheng Beer?

Feng Yu suddenly remembered that in his previous life, Bingcheng Beer was finally acquired by Budweiser. Except that the original head of Bingcheng Beer was rewarded with a few tenths of a percent of management shares, Budweiser's shareholding More than 99%, turning an old state-owned enterprise into a private enterprise.

"What did they say? How much money do you plan to invest?"

"Why, you also think that you can agree to the other party's shareholding?" Zhang Ruiqiang was a little anxious.

The chairman of Bingcheng Beer thinks it is commercially feasible, and the city also thinks it can agree. Anyway, it is just to let the other party participate in the shares. The controlling parties are still Beidacang and Bingcheng State-owned Assets.

Now Bingcheng Beer is controlled by Beidacang, and Bingcheng State-owned Assets participates in the shares. If Bingcheng State-owned Assets insists on selling the shares to Budweiser, neither the province nor Beidacang can stop it. Bingcheng can ignore the province because it is a city with separate plans .

"I just asked how much the other party paid. I don't know exactly what happened. Besides, what time is it? Can't we talk about it tomorrow?" Feng Yu yawned.

Only then did Zhang Ruiqiang realize that it was already very late. Just now he received a report from the boss of Beidacang, and after thinking about it for a long time, he didn't know whether it was good or bad, so he hurriedly called Feng Yu to ask for advice.

The next day, after Feng Yu had breakfast, he came to Zhang Ruiqiang's office. It was the first time for Feng Yu to come to Zhang Ruiqiang's new office.

"Yeah, have you changed your secretary?" It wasn't Xiao Liu who made the tea. I don't know Feng Yu's taste. Why are there so few tea leaves!

"No, Xiao Liu went down to investigate on my behalf."

Feng Yu shook his head,

There was a tsk-tsk sound in his mouth: "It's better for you, this secretary is in the same class."

Zhang Ruiqiang had black lines all over his head: "You bring so many bodyguards with you when you go out! And who said that I am the secretary of a class, this one belongs to the secretariat!"

"It's from the Secretariat, I understand, what are you doing so loudly?" Feng Yu rolled his eyes, raised his legs, and leaned on the sofa, "Tell me, what's going on with Bingcheng Beer?"

Zhang Ruiqiang narrated the matter, and then looked at Feng Yu eagerly, hoping that Feng Yu would give him a good suggestion.

"It's normal for the city to have this idea. Besides, the conditions offered by Budweiser are indeed very good. Besides, Budweiser is the world's largest beer brewer and seller, and their technology is still very good. Of course , The Yipin Chunsheng we have researched now is also very good and has received numerous praises. However, everyone's tastes are different, if we can add some flavors of beer, it will also be of great benefit to Bingcheng Beer."

"You mean, you can agree? Then do you agree to the sale of shares by Bingcheng State-owned Assets, or to Budweiser's investment?" Zhang Ruiqiang frowned. Does Feng Yu agree? So is it commercially viable? But how to do it?

"Selling shares is of course not possible, it's too bad. Bingcheng Beer's profitability is not bad, and it will get better and better in the future. How can we sell shares? As for letting Budweiser invest in shares, this can be discussed, but at the same time, we must Let Bingcheng Beer participate in Budweiser, that is to say, we need to exchange shares."

"Share swap? Can Budweiser agree to this?"

"Look, your mentality is wrong. Now they are rushing to invest in our Ice City Beer, not that we really need investment. So what if he is the number one in the world, and his share in China is still behind Ice City Beer Right? At least the three northeastern provinces, we are the boss, right? And the sales of beer in the three northeastern provinces are better than those in the coastal areas."

"Another point is that Budweiser wants to aggressively attack the Chinese market, so they need an established beer company as a partner. Our Bingcheng Beer is the oldest brewery in China and the first beer brand in China. In terms of qualifications, what is clear? Island Beer and Jingcheng Beer are all juniors."

"But Budweiser is in China, only Jiangcheng has a factory, right? Among foreign beer brands in China, Budweiser is not the best seller. Heineken, Carlsberg, etc. are more popular than Budweiser in bars, clubs and other markets. It is much more welcome, and there are also many foreign breweries in China, such as the Golden Lion of Malaysia, which controls or participates in more than a dozen breweries, and Budweiser is in China at this time, which is really nothing."

Feng Yu shook his head, why did he feel unattainable when he heard that he was number one in the world? The number one in the world is also divided into markets. In China, Budweiser is not ranked right now!

These data were collected by Feng Yu last night. After checking the email in the mailbox in the morning, Feng Yu knew the general market situation.

"But Budweiser's strength is much stronger than ours. If we exchange shares, won't we suffer a lot?" Zhang Ruiqiang finally asked, and he had an idea.

"That's right, their brand value alone has higher assets than our Ice City Beer's. Our brand value has not been fully demonstrated. But we can cash out, and both parties will take 10% of the shares, and then Let’s make up for it with cash, isn’t that all right?”

"Where do we have so many... Wait, do you want to intervene?" Zhang Ruiqiang recalled, no wonder Feng Yu came so early, that's what he meant.

"Can't you? Of course, if the province or city continues to invest money, I don't have to intervene."

Feng Yu just wanted to let people know about the beer market, but Masao Kameda thought that Feng Yu was going to invest in Budweiser, and later gave investment advice. The eight companies are the best in North America at this time, and they are worth investing in.

Feng Yu thought about it, and investment is fine. He remembered that in his previous life, Budweiser merged with InBev and became a giant beer and beverage company. At that time, it would be a good deal to continue to hold shares or sell them.

"How about I come to help you in this negotiation. I think if I come forward, the other party will give up the unrealistic idea of ​​buying Bingcheng Beer. And having my investment is also a good thing for Budweiser. They are more likely to agree. To put it bluntly, my name is a golden signboard, and if I invest in Budweiser, the stock price of Budweiser will inevitably rise, which will be profitable for all Budweiser shareholders!"

...

Book Friends Group, Five Twenty, Nine Eight, Four Six Eight, welcome to the group (to be continued.) ( )