Chapter 1302: Strategic Products

It was rare for Feng Yu to be in Shanghai for the regular meeting of the second quarter of Taihua Holding Group, so Feng Yu participated in it by the way, and this time, Feng Yu also had something to say and wanted to talk to representatives of various subsidiaries.しωχ520

After learning that Feng Yu also participated this time, Liu Chuanzhi, Li Mingde and others also came to participate. In the past, they often asked the general manager and president of the company to come to the meeting.

"...I'll just talk about this. Next, we will invite Feng Yu, the chairman of Taihua Holding Group, to speak for you."

After Zong Qing finished speaking first, thunderous applause followed. These people admire Feng Yu very much, and think that they are where they are today because of Feng Yu. And every time they talked with Feng Yu, they gained a lot.

"I don't usually show up in the company. For the company's affairs, I mostly rely on Zong Qingxian and other senior executives of the company and the executives of various subsidiaries. In fact, I am not as good as you in the management of the company."

There were good-natured laughter from the audience, and they all thought that Feng Yu was joking. But Feng Yu is telling the truth, he is really powerless to let him manage such a large enterprise.

"Of course, I don't dare to say that the treatment I give you is unique, but it is definitely the top in the industry. You treat me with sincerity, and I treat you with sincerity. Although I am a major shareholder of the company, everyone is also a shareholder. , the company belongs to everyone, to all of us.”

"Of course, today is not a commendation meeting. Otherwise, with the contributions you have made to the company, I will not be able to talk about it until tomorrow. If some people don't go home at night, the family members of the company leaders will probably scold me Huang Shiren behind my back. .”

Everyone laughed again, and at the same time, they were very moved by Feng Yu's words. Feng Yu has always respected them and never denied their credit, which makes people very comfortable.

Among most of the subsidiaries, Taihua Holding Group is the absolute controlling shareholder, but Feng Yu doesn't even intervene in personnel appointments, which makes them all admire.

It is not that no one thought of starting a new stove, but after thinking about it, they still gave up those ideas. When a person has achieved success and fame, it will be difficult to give up the current achievement.

Moreover, it is also very difficult for them to take away these subordinates now. They cannot give the treatment given by the company now. As for conversely annexing the shares of Taihua Holdings, none of them dared to, Feng Yu's net worth could easily crush them. Not to mention, Feng Yu has a very good relationship with the higher-ups.

"Okay, the joke is over, let's get down to business. Today I want to talk to you about strategic products. The strategic products I am talking about are also called strategic products, which can also be understood as product strategies. Product strategy, brand strategy, and corporate strategy It’s all the same, and it’s all different.”

"for example,

I believe everyone can understand what a strategic product is. Lao Li, I will take the car as an example, you have to listen carefully. Tongyong Automobile, the world's largest automobile company, owns more than 20 sub-brands, and has also participated in a number of automobile companies. It is a real giant of automobile companies. Originally, the same-use cars accounted for more than 70% of the market share in the North American market, but in the past ten years, the market share has been declining. Now it has been surpassed by the island country car companies, and the European car companies are eyeing it, so we say , Tongyong Auto has serious problems in its corporate strategy. "

"In terms of corporate strategy, the cars in the island countries are small and low-energy consumption, while the cars in the United States are all fuel-intensive models with low fuel efficiency. The rising oil price is also a great economic pressure on car owners. At this time, Tongyong seems to have taken countermeasures, or the three major car companies in North America have taken corresponding measures to make the company profitable again."

"At this time, instead of increasing the export of automobiles to North America, the island country automobiles voluntarily restricted exports, giving the three major North American automobile companies a chance to breathe. It seems that this is a decision-making mistake, but in fact it is a long-term strategy. At that time Island car companies have begun to deploy in the European market, while North American car companies, especially Dongyong, have fallen into a misunderstanding."

"They think that large cars are still the favorite of those people, so instead of enhancing their own competitiveness in terms of energy consumption, they think that the cold winter is over and spring is here. The saddest thing is that they support all brands in order to increase sales, but The brands have not been effectively integrated and operated independently, and they have not been able to combine research and development, manufacturing, marketing, service, etc., resulting in a considerable increase in their costs."

"The multi-brand strategy is to segment the market. Different brands target different markets. However, there are too many brands, making it difficult for consumers to choose. It also increases internal friction, that is, there are differences between the products of their brands. Little competition."

"And these problems bring about what I said, the problem of strategic products. Common-use companies lack models that can truly drive global strategies. For example, those sports cars have a model that has been selling for about ten years and has been enduring. When it comes to Benta, everyone thinks of Accord, when it comes to Crazy Field, everyone thinks of Corolla, when it comes to Volkswagen, everyone thinks of Santana, and when it comes to dual use?"

"There are so many sub-brands under the same use, but there is not a single model that sells well all over the world. Global strategic models consume a lot of money. Take the Accord as an example. It’s not very complicated, but when new models appear, they can be sold all over the world.”

"This kind of single-product sales leader has a huge benefit, that is, it greatly reduces manufacturing costs and greatly increases the profit of a single product. When I said this, did you think of anything? Yes, it is a best-selling product."

"Everyone understands that when the output increases and the scale is formed, it is easy to reduce costs and increase profits. Look at Philips, a razor that can sell tens of millions, how much profit should it have? If it is dozens of If you sell tens of millions of units, the profit will be greatly reduced.”

"The strategic products I'm talking about can be simply understood as best-selling single products and star products. Even if we develop few new products in the future, but they are impressive and have good sales, then we are successful. So we develop any Products must be prioritized, and there must be at least one main product.”

Just like the A6, Camry, Accord, etc. that can be seen everywhere on the street in the previous life, this is the main product. Of course there are other models, but they are not the main ones. A product can be sold well for ten or twenty years, not because it is backward, but because it is strong. Otherwise, when there are so many new products, why do consumers still fall in love with this product?

"This is the same on the Internet. Every Internet company must have the most memorable point. For example, Penguin Group's OQ, Xinlang's news, blogs, Ruohu's forums, videos, Netease games, etc. Email, Qiandu’s search, Chinese website for Chinese, etc.”

"Corporate strategy, everyone understands, and everyone has participated in the training courses for corporate executives held within the company, but I hope you will remember this strategic product. Our goal is very simple, which is to make money!"

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Book friend group, May 20, 98, 468, welcome to join the group (To be continued.)