Chapter 1305 Swallow the Big with the Small

"Honey, I'm going to Lao Zhang's for dinner tonight. Tell your parents, don't wait for me. Le Wen Novel. しωχ520."

"Well, my husband is very good, and I have to ask you for help in saving the price." Li Nat said proudly.

Feng Yu scratched Li Na's nose, kissed her on the forehead, changed clothes and went out.

Arriving at Zhang Ruiqiang's community, Feng Yu walked into the building carrying the roast duck packed from Quanjude.

"Look at you, every time you come here you take things." Zhang Ruiqiang's wife complained with a smile.

"I can't just keep eating. Besides, it's my own home. It's in an insulated box. It's just right to eat later."

Zhang Ruiqiang's wife knew that Feng Yu was coming at night, so she started preparing dinner early.

When I entered the room, hey, there was another guest. Feng Yu looked familiar, thought for a while, and then remembered, isn't this the secretary Xu Changyou used to be, and now he is the second in command of the Bingcheng government.

After Xu Changyou retired, those people back then are now under Zhang Ruiqiang's command. Seeing Feng Yu coming in, Zhang Ruiqiang and Zhao Guoliang stood up together.

"Come on, wash your hands and get ready to eat."

During the meal, Zhang Ruiqiang's wife ate very quickly. In less than ten minutes, they put down the bowls and chopsticks, saying that the program they were watching was about to start, and went inside to watch TV. Before leaving, they made a pot of tea for them .

"Feng Yu, tell me how to make our Bingcheng Beer grow rapidly. Guoliang is now focusing on the economy, and this specific operation will fall on him."

Zhao Guoliang nodded at Feng Yu: "Mr. Feng, I hope you can give me some pointers."

"I can't talk about advice, everyone discusses it. From the perspective of a businessman, I will talk about how to swallow the big with the small."

Swallow the big with the small? Zhang Ruiqiang and Zhao Guoliang looked at each other. How could this sentence sound like a snake swallowing an elephant?

"The expansion of a listed company is actually the easiest. Because there is no funds, you can raise funds by issuing additional shares. Or through equity replacement, to control the other party's company. I have such a company in the United States, relying on This way, in a few years, it has transformed from a few hundred million dollars in assets to a giant enterprise close to 200 billion dollars."

"What happened next?" Zhang Ruiqiang asked.

"Later,

That company went bankrupt. "Feng Yu shrugged.

Zhang Ruiqiang "..."

Zhao Guoliang was stunned. You told us the way, and it turned out to be an example of a bankrupt company? !

"The company went bankrupt for several reasons. The first reason is that they wanted to become the number one in the world through this method. Before that, they were already the top three in the world's industry, and they did it in a few years. It is called a miracle. The second reason is that there are problems in their business decision-making. They try to achieve it in one step, and the industrial layout is too far away. The company's capital chain was damaged. The third reason is that they have made financial fraud, and this news was leaked by someone I asked, which led to a crisis of confidence in them, and all shareholders sold their stocks, causing their stock prices to collapse. "

Zhao Guoliang said in his heart, the example you gave is the company that made you go bankrupt? How do you feel, Mr. Feng is a little unreliable?

"Excluding these three main reasons, the way this company expands can be called a classic. Because every time they expand, they hardly need to take out cash. Either through the issuance of new shares, or through equity replacement. Also It doesn’t have to be a wholly-owned new company, as long as it becomes the controlling party.”

"And we have one more thing to remember, that is, we do not plan to monopolize or monopolize the market, so we will not be boycotted. In addition, we will not make frauds in terms of finances, and we must not make frauds. Listed companies are the most taboo about this. Once If it is discovered, the risk of bankruptcy of the company is very high.”

"Mr. Feng, why don't we think of a way to dominate the market? I heard from the leader, what do you mean, Qingdao Beer, Jingcheng Beer, etc. are not going to be annexed, why?"

"Because these two companies used to be the best-selling beer in China, not only domestically, but also overseas. Moreover, these two companies have shares in many state-owned investment companies. Simply put, they are not short of money. We If you want to buy it directly, the price they offer is absolutely unaffordable for you. And if it is an equity replacement, then the equity they ask for must be an astronomical figure, and they will definitely not be willing to let us take control. Most importantly, the above will definitely intervene."

Zhao Guoliang nodded thoughtfully. If Bingcheng Beer was acquired by Qingdao Beer in this way, as the leader of the city, he would definitely intervene.

"Another very important reason is that this kind of expansion will inevitably bring about serious corporate debt. It is not a good thing if the corporate debt ratio is too high. Once the capital turnover is not enough, it will become a crushing camel. The last straw, which plunged the company into a serious crisis."

WorldCom was like this back then, developing through the model of borrowing money, financing and then borrowing money, but they didn't have much cash in hand.

Although cash is not necessarily king for business development, but without cash, it is absolutely impossible.

"Then how do you say we should expand? From south to north, annex the past step by step? We also issue additional stocks?" Zhang Ruiqiang asked in detail.

"Why do we have to go from south to north? We should adopt a multi-point flowering strategy. No matter which province it is, as long as it is a beer company of sufficient scale, we should find a way to annex it. On the one hand, we can let North Dacang continue to supply ice. City Beer’s capital injection, on the other hand, can be borrowed, of course, the easiest way to issue additional shares, but you can’t blindly issue additional shares to expand.”

"In this way, when I issue additional shares, I will give me part of the targeted financing, or I will help you find a buyer. I believe many people will still be interested in the stock of Ice City Beer that will continue to expand. We must remember that mergers and acquisitions of other breweries When it is necessary to move quickly, don’t give them time to negotiate with other companies, thereby raising prices.”

"If you can buy them all, of course you have to buy them all, but if you can't, then you can also hold shares. If you can't even hold a shareholding, you can also participate in the shares. At least they must agree to produce Bingcheng brand beer. In this way, no matter which province you are in, you can buy it. With our Ice City Beer, we have become the most well-known beer in China with the widest sales channels."

"As for the sales issue, you can talk to Zong Qing first. I think if you are willing to let Taihua Holding Group take a stake in Bingcheng Beer, then the beverage sales channel of Taihua Holding Group can be shared with Bingcheng Beer. This is our The best beverage sales channel in China, no company can compare with us. With TV and online advertisements, Bingcheng Beer will become the most famous beer brand in China in a short period of time."

Zhang Ruiqiang looked at Zhao Guoliang, and both of them read the affirmation from the other's eyes, and went back to make a detailed plan to let Bingcheng Beer start to expand as soon as possible.

...

Book friend group, May 20, 98, 468, welcome to join the group (To be continued.)