Chapter 1304: The Development of Bingcheng Beer

"Honey, are you tired? I'll squeeze your legs." After accompanying Li Na for a walk, Feng Yu served Li Na attentively.

Feng Yu's mobile phone on the table rang suddenly, and he walked over to see that it was Zhang Ruiqiang calling.

"Hey, why do you have time to call me today? Don't you have something to ask me for help?" Feng Yu asked with a smile.

At the same time, Feng Yu gestured to Li Na, motioning for him to answer the phone, and Li Na obediently went to the living room to watch TV.

"I can't call you if I don't ask you for help?" Zhang Ruiqiang said displeased.

"That's not true, but if you think about it carefully, have you called me when it's okay? How many times have you called me for good? "

"This time is a good thing! Our ice city's beer festival is about to start, and this time it is held by our province, the ice city municipal government and the China Light Industry Federation. It has received support from above. This time it is a real international beer Almost all the large beer companies and related companies in the world were invited to participate in this festival.” Zhang Ruiqiang’s tone was full of pride.

The Beer Festival in Ice City was held as early as 1988, and it is also an international beer fair. But at that time, Bingcheng was not well-known, China was not developed enough, and the companies invited were not enough, and even many domestic beer companies did not come to participate.

However, as China's economy is getting better and better, Bingcheng's weight in China is getting heavier and heavier. This beer festival, China's beer companies will definitely come to participate, and some foreign beer companies that have established factories in China will also send representative to attend.

But all the Oktoberfests before were hosted by Ice City, and the province didn't really worry about it. But this time was different, not only the provincial government participated, but also the higher-ups. Some large beer companies and related companies in the world were all contacted by the higher-ups.

Feng Yu poured cold water on Zhang Ruiqiang at this time: "Invitation is one thing, whether they come to participate is another matter. Our Bingcheng Beer is not the first in China, but the fifth. All the big beer companies and related businesses will come to participate?"

"Of course not all of them, but the top ten beer companies in the world have all indicated that they will come to participate. There are also the world's top-ranked beer raw material suppliers and related industry suppliers. .”

Zhang Ruiqiang said heartily, do you think I didn't consider this? Whether those small businesses come or not, it is enough for these big ones to come. The top ten companies are all here, and the ten companies behind are tied together, and they may not be as large as the previous one. Is it worth paying attention to?

Feng Yu sighed: "You never thought about it,

Why are they all here? "

Zhang Ruiqiang was a little surprised: "Is there any reason for this? This is not only a festival, but also a business fair."

"That's right, that's exactly what you should pay attention to. This shows that they are going to enter the Huaxia market in a big way. This is an opportunity for them to understand the Huaxia beer market and the strength of the Huaxia beer company. That is to say, Bingcheng Beer and Huaxia Other domestic beers will be impacted by the world's top beer companies!"

"You mean it's wrong to invite them when we hold this Oktoberfest?" Zhang Ruiqiang was a little dissatisfied.

"It's not wrong, but you'd better discuss with those domestic beer companies how to boycott foreign beer. Of course, you should also absorb other people's advanced experience, technology, taste and other aspects to improve yourself. Our When beer companies go out, they should also pay attention to protecting the base camp, don’t go out and make money, let others break in and make money and take away the market.”

"Well, let me discuss it with my superiors. Those beer companies may not buy it just because of my face." Although Zhang Ruiqiang is already the second-in-command, and his rank is not low, he can't control other beer companies. No one likes other leaders, come to their own company to dictate.

"Do you still remember what I told you, merge to enhance competitiveness?" Feng Yu hinted.

Zhang Ruiqiang woke up suddenly: "You mean, Bingcheng Beer should merge or acquire other beer companies?"

"That's right. I know that Bingcheng Beer has already dominated Longjiang, and has developed southward to Shencheng, becoming the leader in the Northeast, but what about the South? There is only one small factory, right? You know the Huarun Group, their expansion speed Look? If you don’t expand, the future market will be robbed by Huarun. I remember that Bingcheng Brewery Group is not short of money. In the past two years since its listing, the stock price has also risen very well. It was not affected by the stock market crash. impact."

Beidacang is not listed, but Bingcheng Beer Group, a subsidiary of Beidacang, is listed, and the stock performance is still very good.

Although it is not the kind of monster stock with a fierce rise, it is also worthy of investors. The stock price basically rises steadily, and has been rated as the best listed company by the Xiangjiang Exchange for two consecutive years.

"Bingcheng Beer is really not short of money, and the dividends in the past two years have been quite a lot. In other words, we need to expand quickly. In the past two years, Beidacang has also made some money. If we inject capital into it, we should be able to raise a lot of money. It is absolutely easy to acquire two or three provincial-level beer companies in the south." Zhang Ruiqiang made a decision immediately after hearing this.

"Two or three? Too few. We only have three large beer companies that cannot be acquired. Qingdao Beer, Jingcheng Beer, and Huarun Beer. The scale and strength of these three companies are all higher than Bingcheng Beer. The amount of funds required is too large, and the other one may also intervene. Other companies must find a way to annex them. Look at the expansion speed of Huarun and the means by which they expand. Waiting for Huaxia, there will only be your four domestic beer companies When it is time, the price of beer can be easily controlled, and the selling price can be increased to increase profits.”

"As for foreign beer companies, don't worry. They are bigger, but the factory in China is not that big. And if you want to introduce new flavors, you can find a way to merge them by swapping shares. As for overseas exports, you don’t need to worry, the Beverage Alliance has already negotiated with those large supermarkets abroad, and will put Ice City Beer on the shelves.”

With such a good sales channel, the sales of Bingcheng Beer will definitely increase greatly. But the problem that comes with it is cost. It is definitely not cost-effective to transport it from China. The best way is to buy a brewery abroad to produce Bingcheng beer, and this requires a lot of money.

"Feng Yu, I have to think about what you said. How about it, aren't you in Bingcheng? Come to my house at night, let's chat."

Feng Yu "..." Well, he was treated as a free military advisor again.

...

Book friend group, May 20, 98, 468, welcome to join the group (To be continued.)