Chapter 1306: Opening of the Oktoberfest
Two days later, the Ice City Beer Festival kicked off.
Feng Yu and Li Na sat in the concierge car and drove forward slowly.
"Look, let me tell you, I'm fine in the car, with the air conditioner on, and I can still watch the opening ceremony. There will be a fireworks show at night, why don't you go back after watching it?"
Li Na had some expectation in her eyes: "Is it possible?"
"It's all right, Doctor Li, are you all right?"
"It's okay, I'll watch it. Besides, your lover is in good health, just let her take a rest in the afternoon."
When they came out, Feng Yu's parents were worried, so Feng Yu took the confinement wife with him. But my parents were still worried, so they asked my sister Feng Danying to send an obstetrician from the hospital.
They attached more importance to Li Na than Feng Yu.
Bingcheng Persimmon stood on the stage and delivered the opening speech. Since it was the Ice City Beer Festival and it was named after the city, of course it would be better for the leader of Bingcheng to give the opening speech. The closing speech was given to Zhang Ruiqiang. After all, the province also If you put in a lot of effort, you will also share a share of political achievements.
The opening ceremony was very exciting, not to mention the float parade, horse-drawn carriage parade, etc., and there was also a huge beer fountain!
Of course, this beer fountain does not use fresh beer, but some scrapped and deteriorated beer. After debugging by technicians, it is similar to real beer in appearance and aroma, but it will definitely cause diarrhea after drinking it.
Originally, the city planned to use real beer, but after being warned by Feng Yu, they gave up.
Feng Yu told them that if real beer was used, it would be an obvious waste. Now that the Internet is getting more and more developed, it will be attacked by netizens, and even used by people with intentions. What should I do to boycott Ice City Beer?
One year in the previous life, the Ice City Beer Festival used real beer, and there was a lot of condemnation on the Internet. Holding a beer festival did improve the reputation of Ice City Beer, but it was all negative reputation !
This Oktoberfest is not simply a beer exhibition and sales, but also includes cultural performances, cultural events, food festivals, tourism product exhibitions, automobile exhibitions, Beidacang ecological green agriculture exhibitions, clothing exhibitions, real estate exhibitions, wine culture Forum, wine culture exhibition and other activities.
This is the carnival that Feng Yu once mentioned to Zhang Ruiqiang. This kind of activity should not be limited to beer exhibitions and sales. It should take this good opportunity to turn it into a carnival of various programs, and it can also enrich the cultural entertainment of the people in the ice city. Activity.
What Feng Yu didn't expect was that,
Bingcheng is actually so big that there is even a beauty pageant for Bingcheng's pure beauties. Those who are selected can become commercial models for Bingcheng beer and appear on TV.
As a result, not only people from Ice City participated in the competition, but also models from many other provinces and cities. It's a rare opportunity to appear on TV. Are there still fewer people who turn from advertising stars to movie stars? They might become big stars in no time!
Besides, didn't it mean that Bingcheng Beer plans to invite a few big stars to do advertising endorsements? If they can be supported by big stars, then the road ahead will be much easier.
Ten years ago, the girls here in Bingcheng would have to wear skirts below their knees, but now they are all participating in beauty pageants. It has to be said that people's ideas are changing rapidly.
The performance at the opening ceremony invited many well-known domestic singers and dance troupes. The show looked very exciting, and the atmosphere was more enthusiastic than the concerts of some popular singers.
After all, the number of people in the singer's concert is only 10,000 to 20,000, which is completely incomparable with the number of people in the opening ceremony.
And I don't know how they made it, but there are some foreign dancers and singers. The songs sang seemed to be in French and German, but Feng Yu couldn't understand them anyway.
But in China, there is such a strange phenomenon now, the more they don't understand, the more they are sought after. The singing of several foreign singers, on the contrary, received more applause than popular domestic singers.
But Feng Yu has no impression of these singers at all, which means that these people are not popular singers at all, and Feng Yu has never seen them in his previous life or this life.
But some older people also like to watch it, so Feng Yu didn't expect it. It was Li Na who explained Feng Yu's doubts. Maybe those people just watched it for fun, and it was rare to see it. After all, foreigners' performances are rare.
If you really want to say what kind of song they like, that's not necessarily the case. If you ask them to sing along to the tune, these people won't be able to hear it. And there is another point, that is, those foreigners are all singing and dancing, which is more suitable for this kind of open venue.
This year's beer festival, there are more than 70 brands and more than 200 varieties on display, and the city has a lot of ideas this time, a beer brand event day every day. During this event day, these beer brands will be promoted Opportunity.
Of course, this is not free and costs money. Some big domestic beer brands participated in the auction, and foreign beer companies also joined in. This income alone has solved a large part of the funds for the Oktoberfest.
There are so many other exhibitions at the Oktoberfest Carnival this time, and booths are also charged. And the cost is not low, this is what Zhang Ruiqiang learned from Feng Yu. Feng Yu let Zhang Ruiqiang see that the Huaxia Consumer Electronics Fair was held in the first place. The bigger the event is, the more money it can make.
The reason why many cities are willing to hold these trade fairs is not only for publicity, but also because it can indeed bring real income to the locality.
Excluding these exhibitors, the number of tourists who came to this Oktoberfest broke through history.
These tourists will not only spend at the Oktoberfest. There are also famous tourist attractions such as the Siberian Tiger Park in the Ice City. city tourism.
And these people always need to stay and eat, right? As for the catering and accommodation, it can bring a good amount of income to the ice city, and it even includes transportation, venue layout, etc. These are all benefits to the ice city.
The previous Oktoberfests were not large enough or influential enough, but Feng Yu looked at this year's and estimated that the economic benefits brought by this time will far exceed last year, and even in the future as the influence increases, it will become more and more bigger.
Feng Yu was a little impressed by this. Lao Zhang's mind is becoming more and more broad-minded. He has elevated the Ice City Beer Festival to a national-level beer festival. This is a solid political achievement.
And after this Oktoberfest, I believe that when the winter comes to the Ice and Snow Festival, it will definitely be better and better, with successful experience.
Unexpectedly, in addition to industry, agriculture and commerce, Lao Zhang also developed the tourism industry. From this point of view, Lao Zhang is a qualified, even an excellent leader. The people work for the welfare and make the life of Longjiang people better and better!
When Feng Yu took Li Na to watch the fireworks at night, the chairman of Bingcheng Beer Group received an important guest.
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Book friend group, May 20, 98, 468, welcome to join the group (To be continued.)