Chapter 1310: The Bushes

Someone arranged by Feng Yu would naturally be done, and Schneider reported to the headquarters that Feng Yu wanted to take a stake in Budweiser, and it really received a lot of attention.

Indeed, as Feng Yu expected, Feng Yu's name is a golden signboard.

If Budweiser has Feng Yu's shares, then the stock price will inevitably rise. And with Feng Yu's help, Budweiser is confident that it will rapidly increase its market share in China, and thus become the number one foreign beer brand, and even the number one beer brand in China.

Of course, the No. 1 beer brand in China at this time belonged to Huarun Snowflake, a joint venture between Huarun Real Estate and South African Brewing Company. The two parties have invested more than 12 billion Hong Kong dollars over the years, of which South African Breweries holds 49% of the shares.

But it is undeniable that nearly half of Huarun's profits will be distributed to South African Brewing. This company has just merged with the Miller Company of the United States to become Sabm, and has also become the second largest beer company in the world.

In the future, China's beer companies, except Qingdao Beer and Yanjing Beer, will be Sino-foreign joint ventures or wholly foreign-owned. Heineken, Carlsberg, etc. have also invested in a number of beer companies in China, and then through continuous increase in holdings, they eventually became the controlling party.

Qingdao Brewery and Yanjing Beer, on the other hand, have a lot of state-owned assets backing them. Although foreign investors also participated later, they have no voting shares. The major shareholder has always been Huaxia State-owned Assets. This has never changed.

Now Budweiser is threatened by Sabm in North America, and the market share of this company in North America has increased to more than 20%. Of course, Budweiser is still the leader in North America, accounting for nearly 50% of the market.

But in China, it's the complete opposite. Huarun Snowflakes is expanding crazily. If Budweiser does not respond, Huaxia, a huge market, will be completely lost. What's more, Carlsberg and Heineken have already deployed in China, and these are Budweiser's competitors.

The world's No. 1 brand has brought a great bonus to Budweiser's sales. Once this halo is lost, the impact on Budweiser will be significant.

Besides, Feng Yu's conditions are not particularly harsh, as long as 10% of the shares and a seat on the board of directors are not a big deal.

In less than three days, Schneider appeared in front of Feng Yu with two foreigners.

"Mr. Feng, this is the director and CEO of Budweiser, Mar Andolph, and this is Johnson Schmitz, the director of Busch, the parent company of Budweiser. They represent Budweiser and come to discuss cooperation with you. matter."

Schneider's eyes were a little dim, and the company sent two executives, so that there would be nothing wrong with him. Originally, he thought that facilitating this matter would allow him to go one step further.

"Mr. Feng, hello, nice to meet you."

"I'm glad to see you too. Sit down." Feng Yu nodded as a greeting, and didn't intend to shake hands with them at all.

Neither of these two reached out to Feng Yu, so Feng Yu would lower his status and take the initiative to shake hands with them?

Feng Yu had never heard of these two names in his previous life, which meant that they were not some powerful figures. Maybe they have small assets, but compared with Feng Yu, they are nothing. Even Feng Yu thinks that these two are not as rich as Kameda Masao.

Andorf and Schmitz looked at each other. The world's richest man is really not easy to deal with. When we met, I didn't even stand up.

"Mr. Feng, let's get straight to the point. We at Bush Company welcome Mr. Feng's desire to invest in Budweiser. It is also an honor for us at Bush Company to cooperate with Mr. Feng."

Feng Yu nodded, humming an "um" from his nose. These polite words are not nutritious, the final condition is what Feng Yu cares about.

Seeing Feng Yu's attitude, Schmitz's face remained unchanged: "Mr. Feng, Budweiser's market value is about 12 billion U.S. dollars at this time. You said that the market value of Ice City Beer, which was exchanged for shares, is less than 400 million U.S. dollars. , then the other party trades 10% of the equity to us, and we also have to offer 10% of the equity, including voting rights, and you personally provide a sum of cash for compensation, right?"

"Mr. Feng, in general, you have to pay a premium to buy a company's stock. I believe you can understand this, right? Especially because Budweiser's business is in good condition, so we can't agree to this point of trading based on market value." Andorf added .

"so what?"

Feng Yu had already thought that the other party would not agree to a fair purchase. Others sell stocks that can get a lot of dividends at the end of the year, of course they have to make a profit now.

"We don't ask much, 1.2 billion US dollars plus 10% of the equity of Ice City Beer, including voting rights and a board seat, and we pay 10% of Budweiser's equity, including voting rights and a board of directors. seat."

This price is actually very reasonable, with a premium of less than 4%, but Feng Yu is not satisfied. Because there are other conditions that Feng Yu did not mention, such as sales channels, production technology, etc., these are what Feng Yu values ​​more.

"After the transaction, how will our sales cooperate? There are other aspects of in-depth cooperation, how about these?" Feng Yu asked rhetorically.

Schmitz understood that Feng Yu could accept this price.

This price was also well thought out by them, and the board of directors discussed it for two days.

Once the news is released, Budweiser's stock price will inevitably rise. They have also considered that if they release the news now, Budweiser's stock price will rise now, and Feng Yu will have to pay even more money if he wants to get 10% of Budweiser's equity.

But in this way, I am afraid that the cooperation with Feng Yu may be broken. Once Feng Yu announces that the negotiations have broken down, it will also be a blow to Budweiser's stock price. What they are more worried about is that Bingcheng Beer will turn around and cooperate with Carlsberg or Heineken, or cooperate with Huarun Snowflake. No matter which one, it will create irreversible resistance to Budweiser's development of the Chinese market.

"Our Budweiser has the most powerful sales channels in North America, and we also have many channels in Europe, which can be shared with Ice City Beer. The sales channels of Ice City Beer in China are not so good, but Mr. Feng's beverage major alliance has China The best beverage sales channel should be shared with Budweiser."

"Our two sides also need to sign an OEM agreement to manufacture a certain amount of beer for each other to reduce each other's production and transportation costs." Andolf said.

"Since you want the sales channels of our Beverage League, Budweiser's sales channels should also be shared with the Beverage League. Also, we want a new formula. We hope that the in-depth cooperation between Budweiser and Bingcheng Beer is not just about production and production. In terms of sales and research and development." Feng Yu put forward his own conditions.

Schmitz did not expect that Feng Yu would still want the formula. Budweiser's formula is a secret and must not be shared with others. Feng Yu's appetite is too great!

...

Book Friends Group, Five Twenty, Nine Eight, Four Six Eight, welcome to the group (to be continued.) ( )