Chapter 43 Large Transnational Procurement
First of all, there are two problems that Fan Wubing needs to solve, one is the problem of the important components of the single player, and the other is the problem of funds. Regarding the circuit board and magnetic head of the single-player, he has entrusted Wuzhi Xiaoji to negotiate with Sony Corporation of Japan, hoping to obtain their large-volume orders and assemble them directly after returning to China, taking advantage of the low domestic labor costs to minimize the price.
Secondly, there is the problem of the source of the film. If there is a single player, it will not work if there is no corresponding tape. What Fan Wubing has to consider is that there is currently no very formal supplier of pop music tapes in China. Providing tape is the key.
Of course, for now, the domestic music market is basically monopolized by state-owned enterprises, and there are only a few songs, which are played over and over again, but people still enjoy it. Fan Wubing is considering, on the one hand, importing excellent repertoires from overseas markets, and on the other hand, developing his own original songs, so as to stimulate the needs of the masses through the prosperity of the audio-visual market.
However, it is clear that Sony has little interest in selling parts. What they hope is that they can directly sell terminal products to mainland China. For example, Panasonic's color TVs are very popular in China.
For Fan Wubing's commission, Wuzhi Xiaoji spent a lot of time with Sony's people. This was also due to the fact that many of Sony's employees were his clients. An internal agreement was finally reached, and Sony would sell the magnetic head and provide some circuit design drawings, but the price had to be sold to Fan Wubing at a standard 30% higher than the market price.
"It's too dark!" Wuzhi Xiaoji said it was difficult to accept Sony's plan. He was also interested in participating in this single business. If Sony raised the price of the magnetic head so high, there would be nothing messing around.
After Wuzhi Xiaoji told Fan Wubing about Sony's plan on the phone, Fan Wubing was silent for a while, and then asked, "You can ask, the current Walkman produced by Sony uses Dual head or single head? Also, the price of the head they are going to sell me, is it single head or dual head?"
In fact, the technical principle of the Walkman is very simple. The microphone converts the sound into audio current, amplifies it and sends it to the recording head. The recording head is actually a hoof-shaped electromagnet with poles very close together, leaving only a slit in the middle. The entire magnetic head is sealed in a metal shell. The tape base of the audio tape is coated with a layer of magnetic powder, which is actually many small ferromagnetic particles. The tape is passed close to the recording head, and the audio current makes the strength and direction of the magnetic field in the gap of the recording head change continuously, and the magnetic powder on the tape is magnetized into small magnets with different magnetic pole directions and magnetic strength. The signal is thus recorded on the tape.
The structure of the playback head is similar to that of the recording head. When the tape passes through the slit of the playback head, the magnetic field generated by the small magnet on the tape passes through the coil of the playback head. Because the polarity and magnetic strength of the small magnets are different, the magnetic flux it generates in the coil is also changing, so an induced current is generated in the coil, which can be amplified to emit sound in the speaker.
The recording and playback of ordinary tape recorders often share one magnetic head.
After a little understanding, Wuzhi Xiaoji said to Fan Wubing, "Sony provided us with integrated recording and playback heads, which is also their latest type of head. President Fan doesn't have to worry about that."
"In addition to the integrated recording and playback heads, do they also have separate recording and playback heads?" Fan Wubing continued to ask.
Wuzhi Xiaoji asked again and said, "Yes, there are also split magnetic heads, and the price is very cheap, less than half of the integrated magnetic head. Why do you ask this, Mr. Fan?"
"I want the cheap one, you can ask them how the price is?" Fan Wubing ordered.
After Wuzhi Xiaoji asked for a while, he replied, "They said that they no longer plan to continue to produce separate recording or playback heads.
If you are interested, they can sell a batch of magnetic head production lines at a relatively favorable price. "
"Sell the production line?! Damn, how much will it cost me?!" Fan Wubing scolded.
From the bottom of his heart, he is somewhat willing to accept this magnetic head production line. After all, it saves him a lot of trouble and he can learn some techniques from it, but his inner thoughts cannot be guessed by the little devils. So he put on a very uncomfortable posture.
"It's not a lot, it's only 50,000 U.S. dollars per piece." Wu Zhi Xiaoji argued on the opposite side. In his opinion, it's really not a lot. He now earns more than several times this amount in a month just by selling inflatable dolls.
"Oh, in this case, you can still consider it." Fan Wubing pretended to think about it and said to Wuzhi Xiaoji.
In the end, the two parties reached an agreement that Sony sold four magnetic head production lines at a price of 50,000 US dollars each, and at the same time gave away 200,000 single-player magnetic heads in stock as additional heads.
Sony has enough confidence to believe that any manufacturer in China cannot produce better products than itself, and the leading position of Walkman in the world is unshakable! Therefore, selling some obsolete production lines will not have the slightest impact on their market position. They firmly believe that in the mass entertainment market, integrated magnetic heads are the mainstream.
As for the sales market in mainland China, Sony also feels helpless. Because the official regulations on recording equipment are very strict, their Walkman players have a feeling of being unable to use them. The closed nature of the mainland market in certain areas makes Sony The company's Walkman is inaccessible.
At the same time, Sony’s top executives also have such a perception that mainland China is too poor to form a luxury consumer group in a short period of time. The Walkman, which is aimed at fashion and young people, seems to be more than an era ahead of mainland China, and they can only wait for the time to mature. Moreover.
However, during the payment, Fan Wubing made another situation. He believed that Sony was selling outdated production lines. Naturally, he could not pay the full amount in cash, so he put forward a new request, according to five Installment payment for a one-year contract, with a down payment of 20%, and then 25% of the total amount to be paid each year. In this case, a total of 120% of the total price needs to be paid, resulting in a 2% Ten's premium.
In this regard, Sony said it has no comment. Dealing with several obsolete production lines has already made them very happy. As for the installment payment, there is Wuzhi Xiaoji as the middleman, and they are not afraid of the other party's repudiation. Anyway, Sony has a lot of money and doesn't care about such a small amount of money.