Chapter 81 Cooperation and Dispute

There are three signatory representatives from Pingyuan Factory, the factory director Wang Fuming, the deputy chief engineer Ma Qing, and the chief of the finance department Chen Xiaoming. For CCTV's approach, it may be possible to go it alone in the future.

Although there is a national patent office now, and Fan Wubing has also applied for related patents, due to various reasons, the official "Patent Law" that has been in planning has not yet been promulgated. At this time, the protection of related patents is not in place. In terms of positioning, all patents should belong to the state, and only individual inventors are rewarded. In this case, all state-owned units have the right to enjoy national patents.

But there is also one point. At present, in fact, the ownership and rights and interests of individual patents have basically been carried out with reference to international standards, but formal laws and regulations have not yet been formed. The launch of this official version of the "Patent Law" also It's just a matter of time.

Fan Wubing got wind that the draft of the "Patent Law" has actually entered the closing stage, and it can be officially put into operation as long as there is a batch of people's congresses, which will probably be held next year.

"The good days are coming soon." Fan Wubing glanced at the three members of the Pingyuan factory who were sitting face to face with Lao Chen, and felt a little mocking in his heart, "Don't look at you having a good time now, I'll make a list for you next year! "

Originally, Fan Wubing was not willing to compete with Pingyuan Factory for these petty profits, but the other party was a bit aggressive, step by step into Fan Wubing's private pocket, is it tolerable or unbearable? Even clay figurines are somewhat rustic, let alone someone as arrogant as Fan Wubing?

Fan Wubing remembered the lines of a handsome old guy in the movie. "What the father gave you is yours. You can't take what the father didn't give you."

Hehe, let me be the copyright owner, and the founder of the radio set aside here, do you really want to easily bypass me and blatantly take away my part of the benefits that originally belonged to me? How can there be such a simple bargain in the world?

Although Lao Chen wasn't disgusted with Pingyuan Factory's intrusion, he couldn't say he liked it either. After all, he had been discussing this matter with Fan and his son, and the process was very simple. The cooperation is also very pleasant, and now suddenly the people of Pingyuan Factory have come up with three more signing representatives, although they are just participating. But it made his work process a lot more complicated and took too much time.

It is undeniable that this advertisement is a big deal, and it is a great boost to CCTV's domestic advertising business, which has just started. More energy-consuming, time-consuming and brain-intensive.

therefore. As far as Lao Chen is concerned. He prefers to deal with Fan Wubing, an equity owner who is free and easy and can make decisions by himself. The size of the business is the same thing.

But it's true to do things happily! Otherwise, the cumbersome process of procrastinating all day will have exhausted everyone's energy.

"We still have an opinion on this advertisement plan." After reading the details of the advertisement protocol, the financial section chief of Pingyuan Factory first expressed his disapproval, "Whether it is last year's old advertisement or this year's new plan, both It is similar, undeniable. The creativity of the advertisement is excellent, and the effect is gratifying, but we also noticed that in the whole advertisement process, the concept of the trademark or brand was simply strengthened. But it lacked force for our Pingyuan factory. propaganda. This is what we are worried about, and it is unacceptable.”

Old Chen glanced at Chen Xiaoming, the chief financial officer of Pingyuan Factory who spoke first. Then he looked at Wang Fuming, the director of Pingyuan Factory, and Ma Qing, the deputy chief engineer, who were sitting next to him, and then turned his gaze to Fan Heng, who had a somewhat unnatural expression, and finally fell to closing his eyes and resting his mind as if nothing to do with him. On Fan Wubing's body, he sighed secretly in his heart, profit is really the only way to drive everyone to intrigue!

However, according to the contract, he still had to say something clearly.

"Well——" Lao Chen rubbed the corners of his eyes, took a copy of the advertising contract and casually flipped through it, and then replied slowly, "I understand the main point of what you said, but it is that the promotion of the factory itself is not enough. .”

Chen Xiaoming nodded, expressing the truth, and waiting for Lao Chen to speak.

"But you also need to know that advertising on CCTV is actually very stressful!" Lao Chen raised his head, looked at the ceiling, and then began to talk eloquently, "Everyone can see that the advertising on CCTV The effect is huge, but we didn't notice how much hard work it takes to put on an advertisement on CCTV. In order to put on a new advertisement, we need to try out new products several months in advance, or find a professional appraisal department for technical inspection. Appraisal, if it is a relatively new electronic product, this process is relatively cumbersome and inevitable. Therefore, while you see us counting money in the counter, you don’t know all the hard work we have put in before, which will cause all kinds of confusion , which is also understandable.”

"They all serve the people, and the comrades at CCTV are working very hard! It's worth learning from our local comrades—" Wang Fuming, the director of the factory, saw that Lao Chen seemed to be slightly dissatisfied, and smoothed things over.

"Long live the understanding!" Old Chen nodded to Wang Fuming in response, and then said, "The focus of the advertisement is not to promote a specific manufacturer, but to focus on promoting a certain product, a very simple and clear specific product, so that Only then can we be responsible to consumers and the people! For example, your factory has a variety of products, and we choose one of them to do TV advertisements, but you require to focus on promoting the manufacturer, which leads to the need to strengthen The effect is not strengthened, and it is divorced from the essence of advertising. What if your manufacturer has many kinds of products? What if your manufacturer keeps launching new products that we don’t understand? What if the quality of your new products is not satisfactory? What if these are not satisfactory? Did the new product have a bad influence on the people? These are very specific problems!"

Glancing at the three senior executives of the Pingyuan Factory who were speechless by what he said, and then at Fan Wubing who was sitting next to him smiling and nodding his head, Lao Chen concluded, "One more thing, which is also very important, your Pingyuan Factory The equity you hold is not enough! The advertising costs have always been paid by Hong Kong capital, and they didn’t show themselves in the advertisements, so naturally you can’t let you break the rules of the game. If you really want to change all this, you must first become a major shareholder , Only in this way can we obtain absolute control rights, now, you only have the right to enjoy the benefits of equity distribution and the right to speak. Therefore, we can’t do it to publicize the manufacturer’s opinions in advertisements, and we can only ask for your understanding!”

After the three of them sat there and listened to Old Chen's speech, their hearts immediately turned cold.

When they first obtained the equity, they did not do it very openly. Now they want to get more benefits from the advertisement, so they are naturally even more uneasy. After hearing what Lao Chen said, they suddenly realized that it was not themselves who took the initiative. , but the other party's partner didn't threaten him with this thing at all. After all, it seems that they still look down on this little profit!

Chen Xiaoming looked at the factory director Wang Fuming with a helpless expression.

Wang Fuming finally said, "Forget it, since there are still so many concerns about this matter, then we don't have to force others to make things difficult. I would like to thank Comrade Chen for this matter. On behalf of the more than 6,000 employees of Pingyuan Factory, we would like to express our solemn respect to you." grateful!"

"Everywhere, everything serves the people—" Lao Chen said with a faint smile.

In the end, the people from Pingyuan Factory still failed to take advantage of the CCTV advertisement. Wang Fuming felt a little embarrassed, so he excused himself to go to the ministry to report, and left with two people, leaving Fan Heng here to do the finishing work.

And Fan Wubing watched the rehearsal of the CCTV Spring Festival Gala again, sponsored 500,000 yuan in the name of Versace Clothing Co., Ltd. he founded, pointed out some of the problems, and put forward suggestions for rectification. , fully adopted.

In return, CCTV will conduct a brief interview with Versace Clothing Co., Ltd. at the party, because they are also very interested in Fan Wubing's sponsorship of the Chinese Olympic delegation. After all, this is the first time for a Chinese sports delegation to participate in a large-scale sports event activities, far-reaching and significant.

In addition to this, Fan Wubing still made a small request. His request was to put some well-designed high-end humidifiers between the seats of the guests in the CCTV Spring Festival Gala studio.

"You kid really got into the eyes of money. You can always think of making full use of all the resources around you to create profits. I really don't know how your brain is constructed when you are so young?" Old Chen said to Fan at this time. Wubing also knew the details of Wubing better. After hearing Fan Wubing's request, although he agreed to it, he was still quite emotional in his heart.

"Hehe, the ancients said that a fur is made of armpits, and no matter how small a mosquito is, it is still meat." Fan Wubing said with a smile, "One of the fine traditions of our Chinese nation is to be diligent and thrifty in housekeeping!"

"You, you, I really don't know what to say—" Lao Chen pointed at Fan Wubing and said with a smile.