Chapter 85 1 Package Solution

Fan Wubing has always had a great dream, which is to occupy the largest electronic product market in China.

Not for anything else, just to prevent Little Japan from taking too much wealth from China.

As we all know, although Japan was riddled with holes after World War II, it also got the superpower of the United States as a guard, and was able to devote all its energy to economic development.

In order to develop rapidly, Japan has invested a considerable amount of money in electronic products. These small electronic products are cheap, contain certain technical content, have a broad market, and are easy to sell. They are sold all over the world, not only avoiding the arms industry and Some sensitive high-tech industries have also captured high profits for the country's economic development.

Although the technical threshold of these small household appliances is not high, Japan relies on these inconspicuous little things to crazily sweep away the wealth of all countries, especially China and Southeast Asian countries.

Looking back, Japan has used this wealth to purchase non-renewable resources in China and Southeast Asian countries, such as oil, coal, timber, various ores, etc., and hoard them in large quantities for emergencies.

Fan Wubing had seen some figures later, the disposable chopsticks used by the Japanese were basically imported from mainland China, and it would cost China to cut down 2.5 million more trees in a year, while Another figure that can be compared is that Japan's forest coverage rate is about three times that of China. His heart can be punished! When Fan Wubing thought of this, his teeth itch with hatred.

if possible. Fan Wubing even wants to sell electronic products to Japan for anti-dumping. Unfortunately, judging from the current situation, it is impossible to achieve this. However, relying on the Chinese mainland market and cutting off their financial resources, There is still a lot to do, if it can occupy a part of the European and American markets. That would be even more impressive, enough to compete with Japanese manufacturers.

To occupy the market, what is most needed is high-quality marketing talents. Naturally, technical talents are also important, but they are not the top priority. This is why Fan Wubing set his sights on Peking University, which has a strong humanistic atmosphere, instead of Tsinghua University, which is dominated by technical strength.

For a long time, Fan Wubing has engaged in radio players, karaoke machines, and humidifiers. They are all rushing to cut off their money ahead of Japan. And the effect is not bad, at least it disrupted their original plan, and made many large and small competitive forces emerge in the mainland's home appliance market.

This also liberated everyone from the mind. Since the Pingyuan Factory can be built, why can't we?

Small home appliance manufacturers along the southeast coast have sprung up like mushrooms after a spring rain. If Japanese electronics manufacturers want to enter the mainland market, the effort they have to make will not be as small as before. At least they have to improve their technology. The degree is more perfect in technology.

The function is more advanced and the price is lower, otherwise, it will be difficult to quickly gain a foothold in the small home appliance market that has developed.

Fan Wubing's vision is to initially establish a marketing system in North China. In order to strive for the formal launch of the later operation. Clarify the joints on some channels, so as not to mess up because of the sharp increase in market sales.

When recruiting people. Fan Ting is more careful. After all, this matter is in conflict with her studies. She is afraid that the school will have different opinions, so she proceeds quietly. Fortunately, it is during the holiday period, and the management is relatively loose, and Fan Wubing focuses on The concerned students with good grades and poor family conditions basically stayed in school for the New Year, taking advantage of the right time and place.

Fan Wubing made a few requests to the elder sister, first of all, she should look more upright, absolutely not to include crooked melons and bad dates. It only needs to look comfortable. Beautiful women are enough to attract attention on any occasion. This is in line with Fan's marketing strategy.

Secondly, it is necessary to be flexible. We cannot recruit people who can only learn book knowledge and do not know how to adapt. The development potential of such people is too small, and it is not worthwhile for Fan Wubing to spend time and money on packaging and building. Buy and sell at a loss.

The third is to be good at language communication. It would be even better if you can make witty remarks.

Other conditions such as character issues are really difficult to grasp, and you can only rely on the intuitive feelings of the siblings to make a choice, that is to say, accept whoever is pleasing to the eye, and leave if you don't like it.

Fan Wubing's remuneration is still very attractive, a guaranteed minimum salary of 100 yuan a month, if there are special contributions, then it can be increased upwards, the specific matters are handled by Fan Ting, the director of the Beijing office, and it is cheap.

"Such a high salary—" Fan Ting was shocked when she saw the standard set by Fan Wubing.

Although everyone's wages have risen a bit in the past two years, the wages of the workers are about 100 yuan. These recruited students paid a salary of one hundred yuan, which is really a bit shocking.

"It's a bit high, but I have specific arrangements." Fan Wubing nodded and told his sister Fan Ting the details.

It turned out that when the siblings visited Zhongguancun, Fan Wubing suddenly thought of a problem, that is, the way Lenovo and other companies develop is basically the way of science, industry and trade. The foundation of science and technology is to do small things first, do some small business to accumulate some capital, and then act as an agent for large foreign companies such as IBM and other electronic products. After development, they can produce their own high-tech products, and then have Possibly exported to the outside.

Lenovo, on the other hand, went even further, and finally directly acquired IBM's personal computer business and integrated it under its own banner.

Of course, Fan Wubing at this time had much better conditions than Liu Chuanzhi, who had not formally founded Lenovo. At that time, Liu Chuanzhi only received 200,000 yuan from his unit, while Fan Wubing could spend millions or even almost 100,000,000 yuan in capital at any time.

"Our plan is to be the agent of foreign companies first, cultivate the market, then establish our own brand, take the road of independent technological innovation, and strive to form a high-tech industry of a certain scale after a few years, and finally use human resources advantage, counterattack back." Fan Wubing simply revealed his thoughts.

For this reason, Fan Wubing also focused on delineating several large companies that needed to obtain agency rights, including IBM, Hewlett-Packard, Microsoft, Compaq and other companies. Their products related to the software and hardware systems of personal and commercial computers.

Fortunately, due to historical reasons, these companies have not yet formally established or cooperated with domestic commercial organizations. Fan Wubing decided to turn them all into his partners and vigorously develop the domestic computer market.

"Then we recruit so many people, how should we use them? I'm afraid it's impossible for them to directly negotiate face-to-face with these big companies?" Fan Ting asked a little puzzled.

Although the quality of Peking University students is good, but given the current domestic environment, there are not many people who can deal with foreign businessmen flexibly. Fan Ting always feels that Fan Wubing's idea is a little unrealistic, and everything must be done from the basics , otherwise, where would anyone be willing to cooperate with you?

Fan Wubing smiled and said, "Well, you don't have to worry about this, I will give them some tasks to do."

Isn't the task-driven learning mode just the best way to learn? Fan Wubing is currently planning to establish the single-player market and the humidifier market. It is absolutely possible to set up a regional agent in Beijing and let Fan Ting take charge of it. Then, after Jianlibao's reputation is established, a large-scale one will be established in Beijing. The order meeting, which is looking for regional agents across the country, requires a lot of manpower to help in this process, which happens to be a good opportunity to test candidates.

If these few things can be done well, Fan Wubing doesn't mind giving them higher treatment, and then he will start to establish contacts with those big foreign manufacturers, starting from domestic agents, and slowly building his own commercial electronics empire .

Although this process will be much slower, given the current situation that there are no very professional large agency companies in China, it is not difficult for Fan Wubing to win the opportunity to cooperate with these large companies as long as he has enough money. Through this process, he can also cultivate the talents he needs most. This is Fan Wubing's real purpose.

Without excellent modern business management talents, no great things can be done.

The reason why he does not cooperate with Japanese manufacturers is because Fan Wubing has a feeling that there are still some practices that belittle the United States in domestic propaganda, which is affecting everyone. Many products of Japanese manufacturers are actually not superior to American products in terms of quality. Many of them are just imitations, but they are selling well in China. This objective situation makes Fan Wubing very worried.

Soon after, the Chinese will cause huge losses because they provided Japan with too many market opportunities. Therefore, Fan Wubing believes that a major measure to contain Japan's development is to first strengthen cooperation with American companies, especially in the electronics industry. Product giants, this step should be done sooner rather than later.

And the company that Fan Wubing pays special attention to is not the international business machine manufacturing company IBM, not the rising star software giant Microsoft, nor the veteran electronics giant Hewlett-Packard that was born in a garage, but Kang, which was established less than two years ago. Cypress Company.

This electronics giant, which was established less than two years ago and has rapidly developed by producing personal computers compatible with IBM, broke the US business record for three consecutive years. At this time, it is only Xiao He who is showing his prominence!