Chapter 87 The God of Oriental Magic Water

With Fan Wubing's help, Fan Ting's recruitment plan was going well. After a month, he found about 40 or 50 students with flexible minds and language talents in the school. However, Fan Wubing took a look and found that There were mostly girls inside, so I couldn't help but shook my head, thinking that this was probably the problem of the old lady.

Then I found someone to popularize the sales knowledge of these students. I borrowed two experienced managers from PepsiCo directly to educate them. Fan Wubing occasionally added some advanced insights into it. Over the past few months, these people have looked good.

Then there was the actual combat test. Fan Wubing sent them some high-end walkmans and newly-made humidifiers, and everyone used weekends to do door-to-door sales or promote sales on the street.

In this way, the pros and cons can be seen at a glance. No matter how good the verbal skills of some people are, they are still not satisfactory in practice. For later use.

In May, two months before the opening of the Los Angeles Olympic Games, some problems occurred. Sixteen countries headed by the Soviet Union suddenly announced the launch of the Olympic Games. talks, but ultimately failed to change the decisions of the Soviet Union and other countries. The Soviet Union cited security issues as an excuse, but the actual reason was nothing more than revenge for the United States' boycott of the Moscow Olympics in 1980.

The Chinese Olympic Committee sent a large sports delegation to the event. This reminds people of the 10th Olympic Games that old China participated in for the first time fifty-two years ago, and the venue was also in Los Angeles. At that time, Liu Changchun was the only athlete. But this time there were more than 200 athletes. Participated in the remaining 16 major events except football, hockey, boxing, equestrian, and modern pentathlon.

The Chinese Taipei Olympic Committee also sent more than 60 athletes to participate in competitions in track and field, swimming, and weightlifting. This is the first time that Chinese people on both sides of the Taiwan Strait meet at the Summer Olympics.

At 2:15 p.m. local time on July 28, 1984, the conference officially opened at the Los Angeles Memorial Stadium. One hundred thousand spectators in colorful costumes packed the stands. The famous Hollywood director Day Volpa The scenes of singing and dancing with American national characteristics are fascinating. It made the opening ceremony an exciting art event.

At 7:15 p.m., US President Ronald Reagan announced the opening of the conference. Although the United States has hosted the Winter and Summer Olympics four times since 1904, this is the first time that the president has personally attended the opening ceremony.

The official game starts from the next day.

At the Prado shooting arena, the young Xu Haifeng casually took a can of Jianlibao beside him, unhooked the tab, and drank a couple of sips. Make up your mind. Then stepped onto the target. Two hours later, he brought his first gold medal to the Games.

"Hi! Congratulations,

May! An American shooter came over, hugged Xu Haifeng, then looked at the Jianlibao in his hand, and asked curiously, "Can you tell me, what kind of drink is this?" "

"Oh—" Xu Haifeng was stunned for a moment, and handed Jianlibao over. "This is Jianlibao, N

"Jianlibao? It's delicious! Chinese, it's amazing!" The shooter raised his neck and took a sip, regardless of the fact that the drink had already been drunk, and then said to Xu Haifeng with a smile while holding the Jianlibao jar.

A Japanese reporter next to him lost no time in capturing this shot.

In the subsequent races. The Chinese team made it all the way. Fifteen gold medals in a row, especially in the women's volleyball final on August 7th. The Chinese women's volleyball girl, who has become a national hero, drank Jianlibao and with an unstoppable momentum, defeated the host team, the United States, in three straight games, and achieved the great cause of "three consecutive championships", which immediately aroused the excitement of the whole country.

On the "Tokyo Shimbun" on the 11th, the reporter published a lacy press release "Relying on "magic water" to quickly attack? ", he curiously found that the women's volleyball players had been drinking a drink that he had never seen before during the game.

In fact, because Fan Wubing insisted on the strategy of being a hit, Jianlibao had almost no sales in the domestic market except for the Chinese delegation at that time, so the Japanese guessed that Chinese athletes won fifteen Olympic gold medals. , probably because of drinking Jianlibao, a new sports drink with some kind of magical effect.

Obviously, this is a handwritten press release without any interview or verification. The substantial improvement in the performance of Chinese athletes has caused a lot of speculation internationally, and this is nothing more than a kind of friendly and teasing one. Unexpectedly, a domestic reporter accompanying the group interviewed this news, and he rewrote it as "China's magic water is popular in Los Angeles". It was quickly and widely reprinted, "Chinese Magic Water" and "Oriental Witch" (the nickname for the Chinese women's volleyball team) complement each other, and add a mysterious pride to the already boiling Olympic fever. The psychological satisfaction of the oriental nation on the international stage.

As a result, Jianlibao became known to the world overnight.

The summer of 1984 was undoubtedly very hot for Fan Wubing.

Due to the stimulation of the Olympic Games, Jianlibao has become a magical drink that has attracted the attention of the whole country overnight. Even people who don't like sports very much will look for this oriental magic water everywhere because of their curiosity. And Fan Wubing cashed in bonuses to award-winning athletes after the Olympics, which made the Jianlibao product even more famous.

When all kinds of Jianlibao alloy cans with award-winning athletes appeared in the hometowns of the champions, runners-up and third runners-up, there was almost a frenzy of panic buying.

In just one summer, the sales volume of Jianlibao exceeded 30 million yuan, and some of them were ordered by foreigners after hearing the news. Fan Wubing's achievement was ten times stronger than the Jianlibao he knew at the beginning. many.

Of course, this cannot rule out the efforts of the group of Peking University students led by Fan Ting. At least they are very dedicated in publicity. The Beijing office of various industries under the disease.

Stimulated by the advertising effect of the Olympic Games, domestic distributors rushed to Beijing one after another to negotiate with Jianlibao’s Beijing-based agency. Following this great situation, Wubing launched print and TV advertisements in due course, promoting Jianlibao from a summer sports drink to a popular drink suitable for all seasons, men, women and children.

But in this way, Fan Wubing also discovered some problems, that is, the production efficiency of the two factories of Jianlibao was far from the expected level, which made him very surprised. In order to solve this problem, he decided to go down to the factory take a look.

He first came to the northern production base of Jianlibao in Miyun.

The guard was very responsible. After the registration, Fan Wubing entered the factory. After hearing the news, the factory manager who came here was sweaty and trotted over.

"Mr. Fan?" The factory manager has never met the real boss. Before that, people from PepsiCo were in charge of their selection and training. Now when he heard that the representatives of the management came to inspect, he suddenly felt a little panicked.

As a result, they waited and waited, and when Fan Wubing had arrived at the factory, they found out the news.

"Don't worry, I just came here to take a look." Fan Wubing said with a smile.

Although it was just a casual look, Fan Wubing went around the whole factory before returning to the factory director's office, and gathered the senior managers for a discussion.

"I called everyone together today because the production efficiency of both the southern factory and the northern factory is not enough. I came here specially to see if there is a solution." Fan Wubing said straight to the point, "You know, Our Jianlibao market is in great demand now, and customer orders have been lined up until the Spring Festival. It is a good thing to have such a large amount of funds in hand, but a delay in supply is a big problem. If you have any ideas, you are welcome Let me mention that if there is a reasonable solution, the headquarters will consider rewarding it."

More than a dozen people in the room were sitting there staring at each other. No one was sure what the plan of Mr. Fan from the headquarters was, so the room fell silent and continued to talk. In the cold field.

If you shoot the top bird, the rafters will rot first. According to the traditional Chinese thinking, no one is willing to say this first.

In the end, the factory director had no choice but to say, "Everyone, Mr. Fan, let me say a few words, let me introduce new ideas! The production efficiency is not enough. I think the workers' proficiency in the equipment is still relatively low. Although many equipments are very advanced, we can't make full use of them. Its advantages! So I think, if we want to improve this situation, we must first strengthen the training of workers.”

Fan Wubing nodded, "The factory director is right. This is one reason. The headquarters will consider sending people to strengthen training for the employees to solve this problem."

In this way, more people dared to speak up, and everyone talked about some problems in reality. There were a total of ten or so questions, but none of them were critical issues.

Just as Fan Wubing was frowning and thinking about it, someone suddenly said in a low voice, "What's the lack of production capacity? Isn't it just because of the salary problem! If you give more money, what problems can't be solved?"