Chapter 93: There Must Be a Corporate Culture "Ask for a Monthly Ticket"
What was the best business in 1984? Of course it is a computer!
Since Mr. Deng said that computers should start from dolls, the sales of various computers represented by Fan Wubing, including personal computers and servers, have been extremely hot.
It's no wonder that the products of IBM, Hewlett-Packard and Compaq have all been obtained by him as the general agent in the mainland of China. Anyone who wants to buy anything can go to his club to find someone. Not only is Fan Ting very busy It was fun, the college students were sent to wander around, and even Fan Wubing himself was too busy.
But although everyone is very busy, there is an essential difference between being busy and being busy.
Fan Ting is busy, mainly because she needs to sign various contract documents and make final decisions on various orders. The student workers are busy, mainly receiving customers, visiting customers, investigating user needs, debugging equipment and after-sales service , while Fan Wubing's busyness is boundless, Xiao Fan's affairs are many and complicated!
Counting the industries under my own name, there are indeed quite a few, and they are very complicated. There are pig farms, clothing companies, a Walkman cooperation project with Pingyuan Factory, humidifiers, and the newly launched Yinanyi The two major Jianlibao production bases in the north, although Fan Wubing is required to sit in the s club because a group of rookies are doing things, other places can only take time to patrol, but so many things added together are enough. Xiao Fan has been busy for a while. Therefore, Fan Wubing decided to reduce the burden on himself.
"I have to find some fun for myself. Reading documents every day can easily kill my creative thinking in the office." Fan Wubing said to his sister Fan Ting with some distress.
"Then what do you decide to do? Go to Beidaihe for vacation? Or go back to Panshi to live for a while?" Fan Ting, who was approving documents, asked.
In less than two months, the total shipments of the three major domestic brands reached 1,500 units. As a new company that has obtained the agency rights of the three major foreign brands just three months after its establishment, the achievement of the S Club can definitely stand out from the crowd. At the beginning, Fan Wubing chose to find a place to establish the company headquarters in Wangfujing, unlike the companies in Zhongguancun. Getting together together does have its own uniqueness.
Fan Wubing took the boutique route. Different from the small companies in Zhongguancun who are only looking for quantity and only profit and ignore development, what he wants is to establish a long-term supply-demand relationship of cooperation, mutual trust and mutual benefit, and it is definitely not a leather bag company that relies on cheating and abducting to make a fortune and then leave.
Wangfujing was chosen to establish the headquarters, on the one hand because it is prosperous enough, on the other hand because Fan Wubing thought it would be easier to establish the image of a well-known brand of a big company here, and to start a business in China, one must first give people a sense of being rich and powerful. a feeling of. Such a big manufacturer. It will give customers a sense of security.
Otherwise, something as expensive and delicate as a personal computer,
Who can rest assured that those small leather bag companies with more than a dozen square meters of office space will do it? Therefore, the external image is very important!
And Fan Wubing chose college student workers because they can easily accept these new things, and can easily provide training for new customers, turning some users who were not originally PC users into members of the S club. Loyal customers.
After thinking for a while, Fan Wubing decided, "It's definitely not a good idea to let me go on vacation. Going back to Panshi is like a tiger's mouth. I'm not sure I can convince my mother to let me out. How about this? In a little time, let me plan our corporate culture!"
"Corporate culture? Do we need it?" Fan Ting raised the show in front of her with her hand and asked in surprise.
"Of course we need it!" Fan Wubing clenched his fists and replied loudly, "Corporate culture. Only a successful company will have its own corporate culture! With its own corporate culture, the employees of the company will have a sense of identity and belonging. Only then will the centripetal force and cohesion be formed! This company can grow bigger and stronger! If we want to build the S club into the largest and strongest p industry leader in the country, we must establish our own corporate culture!"
"From what you said, it seems necessary?" Fan Ting was confused by Fan Wubing's words.
"It's so necessary!" Fan Wubing is a typical person who wants to do whatever he wants. Once he remembered his goal, he immediately threw himself into the fiery work. Before disappearing, he even confessed to his sister Fan Ting With a voice, "National Day is coming soon, and we will be able to welcome the thirty-fifth birthday of the great motherland with a new look!"
After seeing Fan Wubing disappearing from sight quickly, Fan Ting couldn't help but smiled wryly and shook her head, "This Wubing, I really can't say anything. Oh, let's read my file—"
At this time, a student worker suddenly came over and said to Fan Ting with a smile, "Boss, there is someone outside sending you flowers!"
boring! Fan Ting frowned and said, "What flower?"
"Maybe it's a rose, maybe it's your admirer." The student worker who reported the letter said with a smile.
"Rose!" Fan Ting suddenly laughed, and asked in a low voice, "Do you know how roses are grown?"
"Khan, I really don't know about this." The student worker scratched his head with embarrassment.
"Oh, it's best not to know." Fan Ting nodded and said, "You help me with the flowers, you can do whatever you want, understand?"
"Working for the boss, but it will be counted as overtime!" The student worker and Fan Ting were both classmates, and immediately demanded.
Fan Ting smiled and said, "No problem, it must be counted as overtime work!"
The student worker immediately left happily playing a little tune.
Fan Ting thought to herself, who doesn't have long eyes, actually gave me roses? Don't you know that our family Fan Wubing once planted roses? Thinking of Fan Wubing actually using pig manure as fertilizer for roses, Fan Ting felt very speechless.
"This kind of thing grown in the pigsty. I will never accept it!" Fan Ting bit her pen and thought.
Fan Wubing quickly came up with a series of things about corporate culture.
In fact, it takes a long time to form a corporate culture, but it is necessary to truly form a sense of corporate identity and belonging. It takes longer to form corporate cohesion and centripetal force, but Fan Wubing has no time to wait for everyone to slowly identify with himself and his company, so he created a corporate culture system—— Fan's Collection.
The so-called Fan's Collection. It's just an improved version that Fan Wubing created based on the later set of propaganda concepts of the insurance company, combined with the essence of pyramid schemes. Strictly speaking, this should be an effective brainwashing plan.
First of all, it is about the introductory training content for new employees, which is very similar to the practical teaching materials for MLM personnel. It's nothing more than trying to exaggerate how great the industry you are in is. How bright the future is. The speed of accumulating wealth is astonishing, and some cases that are true or false, or factual or hearsay are mixed in to enhance the persuasiveness, so that people in the age of information occlusion can see it, and it is indeed very effective.
The second is nurturing education. In this part, Fan Wubing mainly wants to let employees form a habit, a way of behavior that can make everyone feel that his company is different. the first thing. It is to let everyone do morning exercises in the morning meeting, sing the company anthem "S Going Forward", and then shout best ten times in English! "Then everyone got to work in high spirits.
Finally, there are issues of working environment and working language. In the center of a large room is a circular conference table, which is used to handle public affairs. It is surrounded by separate offices. The semi-transparent frosted glass can vaguely see whether there is anyone inside, and the s club logo in soft tones is printed on the glass. It looks like a phoenix on fire. This is Fan Wubing who directly used the icon of Phoenix Satellite TV for hisism. Anyway, they are still unknown.
As for the measure of service attitude, Fan Wubing determines it according to the standards of employees. In this way, in actual operation, employees will certainly suffer some grievances, but Fan Wubing emphasizes that as long as employees who suffer grievances, After investigating the cause of the incident and confirming that the employee is not at fault, the company will give a certain material reward.
Of course, the employees of the company are not the punching bags of savage customers, and they can naturally make compromises when dealing with big customers. The able-bodied employee threw him straight out.
"Not everyone in our company can come and act wildly." Fan Wubing said.
At the beginning of the implementation of this whole set of plans, Fan Ting still had some concerns, thinking that the rules and regulations set by Fan Wubing were too strict, but after half a month of trial implementation, she immediately discovered the benefits.
Although the morning exercise morning meeting is not long, after all the employees have gone through such a toss, after collectively singing the company's hymn, and shouting "earethbestbestbest!" The work spirit is maintained throughout the day, and the whole company is full of vigor and sunshine.
And Fan Wubing's compromise strategy has also withstood the test in actual combat. After feeling the unique treatment of God in S Club, countless difficult customers felt sorry for not adding two more orders. After such a trip, customer loyalty immediately soared, and the return rate was over 90%.
When Fan Ting also wanted to seriously study Fan Wubing's Fan's Collection, Fan Wubing stopped him immediately, "This is all to fool the employees. You want to be the boss, so why are you making fun of me?"
Fan Ting was speechless for a moment, thinking that this little brother really couldn't be described in human language.
*********** In this young year when the whole family is celebrating and the whole country is jubilant, the little wolf finally let out an unharmonious scream, asking for a monthly ticket! ! ! I haven't canvassed votes for a few days, and now the gap with the previous one has widened by nearly 200 votes. This situation is very serious! Asking how much you can worry, it seems that if you can't get the monthly ticket, all your previous efforts will be abandoned. Ladies and gentlemen, cast your holy vote! ***********