Chapter 80 Sports Industry
On the way back, Fan Wubing and Fan Ting met a young man from America.
A tall American boy was carrying a canvas bag and riding a mountain bike. A promotional slogan was pasted on the back of his clothes. It was displayed in both English and Chinese. Fan Wubing didn’t see clearly what was written on it. But the sign of the five rings is still very eye-catching.
By the way, almost forgot such a thing.
Fan Wubing patted his forehead and laughed out loud, this year it is time to hold the Summer Games again, it seems to be in Los Angeles! This is a great opportunity to study carefully!
"What did you think of again?" Fan Ting saw Fan Wubing's action, and immediately knew that he was going to do something new, so she asked.
"The Olympics are about to begin!" Fan Wubing said happily.
"The Olympics? What does it have to do with us?" Fan Ting asked a little puzzled.
"Of course it has something to do with it, and it's a big deal!" Fan Wubing replied confidently.
Fan Ting is a college student anyway, and there are records about the Olympic Games in the history books she usually studies, but because there have been no new Chinese athletes participating in the previous Olympic Games, ordinary people in China have a fairly general understanding of it, and many people don't know about it. What are the five rings for? Their image is easily reminiscent of the ring of the circus.
The Olympic Games is a costly business and requires a lot of money to support it.
The Munich Olympics in 1972 cost one billion U.S. dollars, the Montreal Olympics in 1976 cost more than two billion U.S. dollars, and the Moscow Olympics in 1980 cost more than nine billion U.S. dollars.
The Los Angeles Olympics, which will be held this summer, is the first sports event to be hosted by private individuals since the founding of the Olympic Games in 1996, without government subsidies. It cannot increase the taxpayer burden. In addition, American law also prohibits the issuance of lottery tickets, so all funds have to be raised by themselves.
For this reason, the Americans entered into funding agreements with business groups to sell TV broadcasting rights and game tickets, reduce various expenses, make full use of existing facilities, try not to build stadiums, build new Olympic villages, and rent two university dormitories in California for athletes. , accommodation for officials, recruiting volunteers to do voluntary work for the conference, etc.
In this way, the government not only does not need to pay high expenditures for this. There are even great benefits to be gained from it.
And starting from the current Olympic Games, the bidding activities for the Olympic Games will become hot. It can be said that the Los Angeles Olympic Games has provided everyone with a new way of thinking. It turns out that organizing such large-scale events can also make money!
Of course,
There are also many people who scold, among which the most embarrassing thing for people in the sports industry is. The commercial color of this Olympic Games is too strong, especially the torch relay in the United States. Participants need to pay 3,000 US dollars for each mile they run. This is simply a blatant blasphemy against the Olympic spirit!
"I remember, it seems that Jianlibao beverage has become famous from this Olympic Games! The sports industry has a lot to do! And the clothing problem also needs to be solved. If you can win the business of running clothing for the Olympic Games, it will be a big problem for your own clothing factory. But it's a big stimulus!" When Fan Wubing thought of this question, his brain immediately became flexible.
The problem of clothing is easy to solve, it is nothing more than tailor-made, at most some high-end domestic fabrics can be used. The most important thing now is not to rely on this to make money, but to gain a good reputation! With popularity and reputation, users will be recognized and the country's policies will be favored. Isn't the future of business bright?
But another pillar industry of the Olympic Games, the issue of sports drinks, is worth pondering.
It seems that I need to go to Guangdong to see if Jianlibao has produced it, and there is also a production line for canned beverages. Is there an existing one? If you want to temporarily invest in building a production line yourself, it is estimated that it will be too late in time, and everything needs to be coordinated.
After Fan Wubing returned to the hotel, he immediately went to find Lao Chen from CCTV. Ask him for various information about the Olympic Games.
"Why do you want these things?" Old Chen couldn't help being a little surprised.
"I want to be a sponsor of the Olympic Games for a while. At least we can solve the problem of our athletes' clothing! You also know that this is the first time for our new China sports delegation to participate in the Olympic Games. It is of great significance. If we can do this for If we make some contributions, won't we have a bright face?" Fan Wubing replied with a smile.
"I know you do small appliances, and I heard from your father that you built a pig farm. Don't tell me you even make clothes?" Lao Chen felt a little surprised and couldn't help asking.
Fan Wubing nodded in response, "Yes! We have a clothing company, mainly for export projects, and there is no problem in making sportswear series. Besides, we are willing to provide it to the Chinese delegation for free!"
"Free?" Old Chen scratched his head, thought for a while and replied, "I can ask you about this, I heard that the delegation's funds are not loose, if you really want to, why don't you take this The cost is covered too!"
"You really think I'm a rich man!" Fan Wubing said with a wry smile, "I've worked hard to make money! Now I can think about doing something for the country, which is already a gratifying result of my parents' education. There are too many businesses that lose money. , It’s impossible to do it anyway. Even if I want to, I have to support so many people in my company, big and small, before I talk about it!”
"The richer the master, the more he likes to care about every detail." Old Chen curled his lips and said.
Fan Wubing quit immediately, "You are really guilty of saying that, aren't you?"
"It's not me who said this first, but Mr. Lu Xun." General Chen said with a nod.
Having said that, Lao Chen still worked hard to help Fan Wubing collect information about the Chinese delegation's participation in the Olympic Games. CCTV is worthy of the title of the largest official media in China. It has all these things, but it needs to be sorted out. Lao Chen simply borrowed all the things that did not involve confidentiality and showed them to Fan Wubing.
During this period, the management of some commercial information is not strict. If it is put in the next few decades, these things can be sold for money. It is not that Lao Chen gave Fan Wubing to see for nothing. Someone do it.
Fan Wubing was overjoyed that he did not find any news about Jianlibao, which means that this kind of canned orange drink has not yet come out, and there are all kinds of drinks used in various sports fields in the Chinese sports world, but None are bottled like Coca-Cola.
But Fan Wubing also found out that PepsiCo has a factory in Guangdong, and before he has time to build a production line for canning beverages, he can use the other party's production line for OEM.
Regarding the sponsorship of clothing, it went much smoother, because at this time there is still more than half a year before the official start of the Olympic Games. Only manufacturers with guaranteed quality.
Through Lao Chen's connection, Fan Wubing got in touch with the people from the sports committee and explained what he was willing to sponsor. Things are much easier under the COSTIND, and comrades can talk about anything. Fan Wubing designed several different types of sportswear for the Chinese delegation according to their types, and indicated what kind of materials should be selected, and should pay attention to what kind of actions they will encounter in various sports , What should be unique in clothing design.
After seeing Fan Wubing's design description, people from the Sports Committee were very happy. They believed that such a design was undoubtedly very forward-looking and targeted compared with the stereotyped domestic sportswear, and they agreed to adopt Fan Wubing in principle. The proposed sportswear sponsorship plan and formal cooperation agreement can only be finalized after the samples come out.
In fact, although Fan Wubing has some knowledge of sportswear, he is not proficient in it. The reason why he noticed many details is because he has watched the Beijing Olympic Games schedule and has a deep understanding of the Chinese team's clothing. The impression I have now is just taken out in advance for reference.
But when Fan Wubing urgently sent his design drawings back to the garment factory, it really kept the two masters busy for a long time. This is custom-made clothing for the national team! And it was worn when going to the United States to participate in the Olympics! The two old masters have been tailors for most of their lives, and they never thought that they would have such great glory now!
It is conceivable that when Chinese athletes appear on the podium in a foreign country, the clothes they wear are officially made by the tailors of our Versace Clothing Co., Ltd., or by me, Master Feng and Master Cheng. Let those colleagues envy you to death!
"These clothes are the focus of our work for the past six months!" Master Feng said sternly to the apprentices, "It's about the honor of us Chinese, and everyone has to work hard! If you mess up Now, don't wait until I tell you, just stick your heads in the toilet!"
Hundreds of people in the whole factory were immediately involved in the vigorous production of sportswear, from ordering raw materials, size comparison, drawing, fabric, cutting, sewing, icon sewing, etc., all in an orderly manner unfolded.
At this time, the signing representative of Pingyuan Factory also came to Beijing and met with Fan Heng and Fan Wubing and his son.