Chapter 72 Product Refinement

After trying the obvious effect of the humidifier, both father and son burst out with great enthusiasm for further research and development, and spent several days drilling in the room for refinement.

The so-called refinement refers to the precision control of the main components and the design of the shape.

On this issue, the two had some different views.

Fan Heng believes that since this thing is going to be widely used, its manufacturing cost must be controlled, and too much investment in appearance should not be made. Otherwise, the cost will rise sharply and the price will be too high if you patronize the beauty. Ordinary people can't afford it.

However, Fan Wubing's views are obviously different. The first thing he has to consider is market demand and profit, and the second is the price issue. For a new product, the time period for obtaining excess profits is obviously in the early stage. Once the production and sales volume reaches saturation, the price will naturally fall back to the current low level. How to better grasp this time difference and maximize the profit of the product is actually a question of whether the market operation is successful or not.

"Your way of thinking is wrong!" Fan Heng was very dissatisfied with his son's idea of ​​seeking profit. "We are a socialist economic system. The ultimate goal of making products is to meet the growing material needs of the people. Now that it has been verified, This humidifier is beneficial to people's health, so we should minimize the cost and increase the output, so as to meet our final requirements! Why do you always engage in those little tricks?"

Fan Wubing shook his head like a rattle. "Dad, what you said is really unrealistic! Now the state-owned enterprises are transitioning, what is this for? Isn't it because there is a problem with the planned economy, and the market demand cannot be met? What is the market demand? The market demand is the demand of the people. The objective reflection of material and cultural needs! When we make products, we are doing the market! We are making the market to solve the material and cultural needs of the people! So, don’t underestimate my marketing strategies. With this, our Products can enter thousands of households and better serve the public!"

"Heretics! Pure heresies!" Fan Heng shook his head again and again.

Due to different ideas. The father and son definitely couldn't talk together. Later, Fan Wubing put forward the idea of ​​"shelving disputes and developing together", and the two ceased fighting, stopped the unnecessary verbal disputes, and devoted themselves to the development of new products together. In hot process.

The so-called joint development is actually walking on two legs.

The production of humidifiers is finally divided into two parts, one of which is the production of general models. This model basically omits unnecessary decorations, and the material is mainly practical, and it has gained a market share among ordinary people at a low price. The design is fully developed so that it is not only practical, but also ornamental and artistic.

"this.

It is the so-called high-end market and low-end market. "Fan Wubing explained in this way.

In fact, according to Fan Wubing's original idea, he was not going to engage in low-end projects, which would take up production resources and waste workers' resources, and the ratio of output and input did not meet his expectations at all. When a new product is just launched, it is obvious that high-end products should be used to grab huge profits first, so as to expand the production scale and occupy the market, and then consider the problem of low-end products. This is the best choice.

In fact, many things later. For example, electronic products such as personal computers, digital cameras, mobile phones, and even small and inconspicuous USB flash drives all conform to this law in their development process.

After deciding on the direction, the father and son began to divide the labor, one went to the low end and the other to the high end.

Fan Heng's task is very simple. He just needs to consider the cost control of parts. Obviously, the core part, the ceramic oscillator, can no longer be saved. As for other places, it is natural to use cheap plastic materials. This is the calculation. . The cost can probably be controlled within 20 yuan, but the specific amount depends on the large-scale production to have an accurate figure.

Fan Wubing started to think about how to style it.

He doesn't have to worry about the core components, they are all the same thing anyway, in terms of appearance. He decided on a glass material. The biggest advantage of glass. It is easy to shape and changeable in style. And the colors can also be colorful and beautiful.

But in this way, there is also a problem that needs to be solved, that is, Pingyuan Factory itself does not have the ability to produce glass art products, there are no ready-made products for use, and it needs to order from outside.

After much deliberation, Fan Wubing found that there is a glass factory in Panshi City with a medium scale and thousands of employees. He can go and investigate it himself to see if they have the production capacity there.

So Fan Wubing dragged his father along and walked around the glass factory in Panshi City.

Fan Wubing's impression of the Panshi Glass Factory is very vague. He only remembers that it was very prosperous when he was young, and the scale was not small. Inside, it was already quite good. Many people stuffed their children into it, so that it was overcrowded. At the end of the 1980s, it finally couldn't hold on and collapsed.

But now, the scene of the glass factory in Panshi City is still quite large.

He Shuisheng, the office director of the Panshi Glass Factory, received Fan and his son.

"A rare customer, a rare customer! Factory Manager Fan is really flourishing when he visits our small factory!" He Shuisheng is smooth and has a wide smile on his face. At first glance, he looks like an old man who is used to office work.

After exchanging pleasantries in the room, Fan Heng said, "Today, I am entrusted by someone to come and have a look at the glass processing technology of your factory, and if possible, establish a long-term order contract."

"Yo! This is a good thing!" He Shuisheng was overjoyed after hearing this.

At first, he thought that Fan Heng was free and had nothing to do, so he came here to grab a meal, but he didn't expect that he was here to see samples and order, so he became more enthusiastic immediately. Originally, the Pingyuan Factory is a big factory, and Fan Heng, the deputy factory director, is paid at the deputy department level. Compared with him, who is barely even a department-level guy, I don’t know how many times better. Come here and rub it!

But He Shuisheng couldn't care less about self-criticism at this time, and the recent situation of the glass factory is really not optimistic.

At the Panshi Glass Factory, there are three major divisions in production. The first is the production of flat glass, that is, the production of large pieces of glass for doors and windows. The second is glassware, such as glass cups. , and the third is the flagship product of the Panshi Glass Factory, a handicraft called a butterfly cup.

Naturally, He Shuisheng wanted to take Fan's father and son around the various production workshops of the glass factory, let them know about the production scale and technical level of the glass factory, and at the same time ask them about the business.

"It's not too difficult, just to process some glass parts. There may be more patterns, but the order quantity for each style is quite large." Fan Heng said calmly.

"There is a lot of order? How much is it estimated?" He Shuisheng was naturally very happy when Fan Heng said that the quantity was quite large, but he had to know an approximate quantity so that the leader could answer questions. "One style, there must be more than 10,000 pieces. This is the most conservative estimate." Fan Wubing replied.

"It's not too much—if there are more styles, it can still be considered—" After He Shuisheng heard this, he thought about it secretly. If they order small items such as cups or glass bowls, then hundreds of thousands of items are not much of a deal, but if they order handicrafts, who are they going to sell tens of thousands of items to?

He Shuisheng still didn't quite believe how big the order the Fans and his sons would be, and their enthusiasm also dropped a lot.

Fan Wubing saw He Shuisheng's emotional change, so he revealed a little bit of tone, "The things we order will not be too cheap, and one piece will always give you a gross income of ten or twenty yuan."

"Oh?!" Now He Shuisheng became interested again.

The income of glass crafts is good, basically the ratio of net income to gross income can reach 30%. A gross income of ten or twenty yuan means that the net income can reach five or six yuan. Even if a fancy order of 10,000 pieces is made, there will be a profit of 60,000 yuan. This is not a small figure!

After thinking of this, He Shuisheng's smile suddenly became brighter. He led Fan's father and son around all the way, explaining the glass manufacturing process to the two of them tirelessly, as well as the various honors that the Panshi Glass Factory has won in recent years. While watching, we came to the glass handicraft workshop.

"Hehe, this is the key protection area of ​​our factory. Butterfly cups are produced in this workshop. Director Fan, let's go in and have a look together?" He Shuisheng said to the two with a smile.

Butterfly cup! You should go in and have a look!

After He Shuisheng mentioned this, Fan Wubing suddenly remembered that Panshi City really had such a special product, but it was only when he was a child. Later, the glass factory basically closed down, and he never saw the real thing again. .

If you have this opportunity today, you must not miss it.