Chapter 54 Advertising Effects in the Spring Festival Gala+ Chapter 55 Bigger and Stronger

As the exclusive sponsors of the Spring Festival Gala, Fan and his son sat in very prominent positions.

Zhang Mei and the others who were far away in Panshi City were also waiting by the TV at this time. When they saw Fan Wubing and his father Fan Heng sitting in the CCTV studio with happy faces, the family cheered.

Not only the family members, but everyone in the Pingyuan factory also saw it. Some acquaintances ran over to ask, is the person on the TV the deputy factory director Fan Heng? Even the leaders in the city called to ask Zhang Mei, which made her not even optimistic about the party.

The monotonous program was removed, and the gap between the programs was tightened. The host of the news network was specially invited to be the host of the program. The two colored balls dealt with the matter, and after the lighting effect came out, the overall atmosphere was reflected.

After the leaders present watched it, they all said that the show was well run and should be praised. The director smiled so much that even the creases appeared on his face, and he didn't close his mouth the whole night

Under the guidance of Fan Wubing, the director paid special attention to the camera problems, arranged several camera positions properly, and found some problems during the rehearsal beforehand, and they were dealt with accordingly. .

The hotline has also been activated, and the director has also arranged childcare, so the flow of the performance is basically not affected much, and various programs are interspersed, which will not cause the scene of cross talk or songs together, the audience The enthusiasm for participation is also very high. The four hotlines originally arranged and the six additional hotlines proposed by Fan Wubing have not been interrupted. The ten operators were busy on all fours.

After Ma Ji finished talking about the cross talk about Cosmos brand cigarettes, everyone's laughter hadn't dissipated. When the camera turned around, it suddenly came to Fan Wubing and Fan Heng and his son.

I saw that the father and son each hung up an earphone and grabbed a radio in their hands. He was listening with great interest.

The supporter walked over with a microphone in his hands and asked curiously, "Isn't this Comrade Fan Heng? Ha. And Mr. Fan, what are you doing? Everyone is watching a show, why did you get a headset to hang on your body?" ? And this little box, let me see what it is?"

Fan Wubing stood up. He raised the radio in his hand. Showed it in front of the camera, and then said to the host, "This is a good thing! Thunder single player! Listening to music, learning foreign languages, everything is indispensable! Just now Mr. Ma's universe brand cigarettes are counterfeit and shoddy, ours is not! We have registered a patent and sold it in more than ten countries overseas!"

To demonstrate, Fan Wubing turned on the machine, took out a tape and replaced it. Then he pressed the play button, unplugged the earphones, and put it in front of the host's microphone, Li Guyi's "Hometown Love" sang from it immediately,

The hall suddenly became lively. Everyone's expressions were a little unnatural. The faces of the leaders sitting in the hall suddenly changed. Although the song "Hometown Love" is sung by folks a lot. It is also very popular with the masses, but it has not been broadcast on formal occasions in the past two years.

Previously, Hong Kong and Taiwan songs had been banned from being listened to and sung. For example, Teresa Teng's songs were condemned as melodramatic and banned, while "Hometown Love" was criticized as "expressing not a healthy nostalgia for loving the mountains and rivers of the motherland." In a speech, an executive in charge of ideology, "Lin Lei" criticized "Hometown Love" by name, and scattered his thoughts according to Teresa Teng's name, saying that there is now a "Li Lijun" in mainland China. He said, of course it was the scene of Li Gu's Spring Festival Gala, and it was also transmitted from this small player. What should we do about this matter?

Several leaders present were a little bit paralyzed. The Minister of Radio, Film and Television has the greatest power, but he also hesitated. Suddenly, the hotline rang, and the host said to the scene after receiving the note, "The deadline At present, we have received dozens of hotline calls, all requesting to order Mr. Li Guyi's "Hometown Love", hoping that the director department can arrange it. Ah, we have received more than a dozen calls, also requesting Mr. Li's "Hometown Love" !"

People's hearts are available! The Minister of Radio, Film and Television nodded slightly to the director.

The director, who had been watching the minister, breathed a sigh of relief and nodded towards the host. The host immediately announced excitedly, "The director's department has agreed to the audience's request. Next, Mr. Li Guyi will come on stage to sing the song "Hometown Love"!"

After Li Guyi's singing sounded, the Minister of Radio, Film and Television asked in a low voice to the director sitting next to him, "What happened to that just now? Did you arrange it, or was it just a coincidence?"

The head of the station was also in a cold sweat, and replied in a low voice, "A coincidence! It is definitely a coincidence! Those two are the advertising businessmen of our station this year's exhibition. They also paid for tonight's event. million in advertising revenue!"

"What is the background of the manufacturer?" The Minister of Radio, Film and Television was a little surprised. He had prepaid millions of advertising fees a year. This is a big customer, so he asked.

"The Pingyuan Factory in Panshi City, the military-to-civilian project, and the product of cooperation with Hong Kong businessmen are the single player they took just now. In fact, the tape recorder has no recording function, and can only play tapes but not record songs." Advertisement, The director knew more or less, so he answered honestly.

"This thing is a little sensitive—" the minister mused.

"It's specially approved by the above, it's okay." The director replied.

"Yeah." The minister nodded and said nothing.

As a result, Li Guyi had received requests for several songs. If the director hadn't arranged some babysitting under Fan Wubing's guidance, her solo concert would have been inevitable. And another result that everyone did not expect was that the "Thunder" radio was the first to play Li Guyi's "Hometown Love", which immediately became the focus product of the people all over the country. For a while Luoyang paper was expensive.

The hotline call tonight is to order songs on the one hand, and to inquire about the "Thunder" radio on the other hand.

In the end, Fan Wubing had no choice but to write down the contact hotline for purchasing the Thunder single-player player on a white tablecloth, and then held the tablecloth in front of the camera for two minutes for public display.

After the show ended, I returned to the hotel. There have been more than a dozen long-distance calls from Pingyuan Factory.

Overnight, the Pingyuan Factory received as many as 200,000 domestic orders!

It's on fire, this time it's really on fire!

Chapter Fifty-Five: Getting Bigger and Stronger

On the third day of the Lunar New Year. Fan Wubing and his father Fan Heng finally returned to Panshi.

The leaders of Pingyuan Factory basically picked up the train at the train station. When they saw Fan and his son getting off the train, they immediately rushed forward and pulled them into the car. They drove into the office building of the factory headquarters in a flash.

"What's the matter. Don't wait for us to go home and clean up—" Fan Heng complained.

The director of the factory, Wang Fuming, sat next to Fan Heng, and said with a smile, "We've been here for three days, and you're finally back! If you don't come back, I'm afraid I'll go to Beijing I'll pick you up!"

"It's not possible—" Fan Heng smiled wryly.

"Why not?" Party Secretary Lin Feng turned his head from the co-pilot's seat in front, and said to Fan Heng while climbing the back of the seat, "You don't know how busy our factory's hotline is? It's about war. It's never been this lively!"

Fan Wubing nodded secretly, thinking that I still underestimated the advertising effect of CCTV, no wonder those fake and shoddy ones who first advertised on CCTV turned out to be fine. In this era, people's trust in CCTV can basically be converted into net profit 100%.

The office building of Pingyuan Factory is a Soviet-style building, thick but clumsy-looking, which fits their usual image of a polar bear. Before 1960. Pingyuan Factory also has many Soviet experts. It was only withdrawn after the Sino-Soviet confrontation. In the following decades, Pingyuan Factory has been developing torpedo products independently. Of course, it is inevitable to refer to the finished products of some other countries.

The old office building can no longer meet daily needs. The factory is preparing to build a new office building directly facing the factory gate. The change of production caused too much pressure on funds, and it would be dragged down into an unfinished project.

Even before he was reborn, Fan Wubing hadn't been to the factory very much, but when he was in high school chemistry class, the teacher led them into the electroplating workshop to observe on the spot, and watched the electroplating process from beginning to end and how to use it. device of. It's just that there are very few students who are willing to stay honestly in the electroplating workshop. Except for some girls, most of them went to the assembly workshop not far next door to see the torpedoes that were placed all over the floor.

It was the most depressed period of the Pingyuan Factory. Fan Wubing remembered clearly that there were not many people working in the workshop, and more than a dozen torpedoes were placed on the concrete floor. It is not finished, and you can even see the battery pack exposed inside, and dozens of propellers are scattered on the ground. Pick it up and weigh it, it is quite heavy.

It is said that these propellers are the most popular items, and they are all made of high-quality steel. If you take them out and use the machines in the factory to process them, they will become very sharp stainless steel knives, which can be used for cutting melons and vegetables.

Fan Wubing shook his head, got rid of these memories, and followed the factory leaders into the small conference room.

"Get Mr. Fan something to eat first—" Lin Feng explained to the secretary, then asked everyone to sit down, and then said to Fan Wubing, "Wubing, should you go out and play, or stay here and wait?" Are we done with the meeting?"

"You can chat casually, I don't care." Fan Wubing said that it doesn't matter.

The secretary acted quickly, and brought over two bowls of hot and sour noodle soup with two poached eggs inside. The smell of coriander was very refreshing. Fan Heng was also hungry, so he was not polite at the moment, and the father and son each had a bowl , Eat up sporadically.

The factory director, Wang Fuming, was not idle. He first read the orders he had received in the past few days to Fan Heng, and then concluded, "This time, we have made the right bet! Here, members of our party committee, on behalf of the whole The factory workers and their families unanimously express their gratitude to Comrade Fan Heng, if you hadn’t found this project and persisted, we would not be where we are today!”

What Wang Fuming said is absolutely correct. Fan Heng has been in touch with the single-player project from the beginning to the end, and he also brought back the funds (of course they don’t know that both the project and the funds are from Fan Wubing), and now the single-player The net profit created by the project for the factory has exceeded one million yuan, and the orders received in the past three days have exceeded 400,000 units. That is to say, these orders alone will bring seven to eight million yuan in profit to the Pingyuan factory this year. .

And because they can enjoy preferential policies in the early stage of military conversion, these profits can basically become the company's own funds. With this fund, many things that were dared to think about before can be put on the table. schedule.

"Hehe, they are all working hard for the future of the factory, don't call me so great." Fan Heng finished eating, looked up and saw that everyone was looking at him, and smiled easily.

"There is one more thing that we need to discuss." Wang Fuming, the director of the factory, continued, "Now our monthly production capacity is only 40,000 units, which still requires employees to work in three shifts to meet the existing orders. Ten months, how can we talk about supplying more demand? If this production capacity problem is not resolved, we still cannot develop!"

"What do you mean by the factory?" Fan Heng is the only representative in contact with the "Hong Kong businessman" at this time, and the decision in the factory must be reached through a consensus between him and the "Hong Kong businessman", otherwise they will hold the right to sell ,One-vote veto.

"There are two plans in the factory. One is that Hong Kong companies provide funds to expand production. Otherwise, orders will definitely be affected. The other is that our factory will provide part of the funds to expand the production line by itself, reaching a monthly output of 25. The production scale of 10,000 units, but we can't spend this money for nothing, after all, it will increase our operation risk, increase our labor and capital investment, so we ask to occupy a part of the shares and redistribute profits according to the investment ratio." Secretary of the Party Committee Lin Feng replied.

"Oh, so that's how it is—" Fan Heng pondered for a moment, did not speak, but fell into deep thought.

This is the case for many things. When the prospects are not identified, everyone's enthusiasm will not be very high, but if they see high profits and they are in front of them, no one can't help but step forward to share a piece of cake. After the factory suddenly discovered that a dispensable small cooperation project suddenly became popular, it is understandable that the idea of ​​re-dividing the profit distribution table was born.

It's just that, in this matter, we have to steal from Fan Heng's son! Fan Heng couldn't help but peeked at his son Fan Wubing, he saw him sitting as firmly as Mount Tai.

********* The monthly pass is not exploding, ** not enough wow! If the monthly pass is over a thousand before the 7th, ten more chapters will be added! ***********