Chapter 68 Counterattack of Japanese Manufacturers "Ask for a Monthly Ticket"

Regardless of political complications, the economic situation in 1983 was relatively hot.

After nearly a year of monopoly on single-player and karaoke products, competitors finally appeared in China. In the Pearl River Delta area, there are more than a dozen large and small single-player manufacturers, and there are also large-scale single-player production projects supported by Hong Kong capital under construction.

In this regard, Pingyuan Factory attaches great importance to it. In the past, I was eating alone, but now suddenly there are so many opponents, which means that life is not stable, so everyone from top to bottom is full of energy, seize the time to grab production, and the sales staff are even more nationwide. Nei jumped up and down, even refusing to let go of every small corner, soliciting orders all over the world.

After doing this in Pingyuan Factory, coupled with the effect of TV advertisements, and the advertisements of "Beijing Youth Daily" and "China Television News", two print media with great coverage, basically the production tasks were filmed until the end of next year. It's been half a year. After all, Pingyuan Factory has the signboard of a large state-owned factory on it. Under the premise of caring about quality, no one is very willing to deal with small bed board factories.

Moreover, in order to consolidate the market share, after negotiation between the two investors, they unanimously decided to make certain concessions to the middleman in the sales of single-player players, and the price of the terminal was a tactic of a unified national retail price, which largely avoided It leads to vicious competition among dealers in order to snatch the market.

Small household appliances are low-cost, low-tech, and low-consumption industries. Many manufacturers with certain technical capabilities and production capabilities can start quickly, such as the single-player project. As long as they get orders for a few key components, even the bed board Small factories are also more than capable. But when it comes to traditional issues such as quality and after-sales, it cannot be satisfied by ordinary small factories.

In today's era, small household appliances such as single-player players that sell for more than 100 yuan are for ordinary people. It's still a luxury item. The old military name of the Pingyuan factory and the perfect sales and after-sales guarantee make everyone more willing to accept it, although it is generally difficult for this thing to break within the three-year warranty period.

What really makes Pingyuan Factory feel the crisis is that Japanese manufacturers are also preparing to enter the single-player project.

Fan Wubing heard Lao Chen from CCTV's advertising department talk to him. Japanese company a is in contact with high-level officials, hoping to enter the mainland market and sell their new style single player.

Fan Wubing is naturally familiar with company a.

This Walkman manufacturer named "Aihua" in Chinese, as a manufacturer of cheap electronic products controlled by Sony Corporation, played a sign that could easily confuse Chinese people from the very beginning, and swept the whole country in the 1990s. 6 of the small home appliance market.

Fan Wubing also remembers very clearly that when he was in college, the boys on the first floor of the apartment building basically bought a brand of Walkmans.

and. Most people don't know that this thing is actually produced by a small Japanese company.

The predecessor of Aihua was established in Tokyo in 1951 and changed its name to Aihua in October 1959. In February 1969, Sony bought 50.6% of its shares, thus Become a subsidiary of Sony.

Throughout the 1990s, most Walkman enthusiasts or other Aihua supporters saw its achievements for all to see, and quite a few products competed with Sony. It even hindered Sony's development in some aspects. At the end of the 1990s, I don’t know whether it was the interference from Sony or the mistakes in its own business decisions. The performance went from bad to worse, and the products did not want to make progress. Finally, in 2002, Sony officially made it a wholly-owned subsidiary and became the endorsement of Sony’s cheap products. By.

It's just that they came a little too early, right?

Fan Wubing is well aware of the strength of Japanese manufacturers, they have both capital and technology. Moreover, it is possible to wear the "holy" disguise of foreign capital, and get the government's policy preference. The advantages are indeed huge. How long can the advantageous industries that we have only established ourselves last under their strife?

After the leaders of Pingyuan Factory heard the news, they immediately held an emergency meeting to discuss this issue, but they didn't come up with any good solution for a while.

After Fan Heng returned home, he called Fan Wubing to continue discussing this issue.

"Is this news reliable?" Fan Wubing asked.

"That's right, it was reported by a related account in the Ministry. It is said that Little Japan is already in contact with high-level officials. And it seems that the above also intends to open up this part of the market and cancel the restriction on the small recording equipment." Fan Heng nodded affirmatively. road.

"That's what it looks like." Fan Wubing scratched his head depressingly, thinking that he had only lived a stable life for a few days, and it seemed that he couldn't stop.

Japanese electronic equipment will definitely rush in, before that in the late 1970s. Their ordinary tape recorders have already occupied the domestic market. This time the higher authorities want to cancel the ban on small recording equipment, so they will directly benefit. Various mature products are bound to flood into the domestic market like a tide. It aggressively impacted the emerging domestic single-player industry with a serious shortage of production capacity.

"What should we do?" Fan Heng asked his worried son.

Fan Heng placed high hopes on Fan Wubing. Although Fan Hengdi has a lot of experience in life, under the constraints of the general environment, he obviously cannot make a correct judgment on the current situation or grasp it easily. He decides. This time, of course, is no exception.

"What to do, let's do it!" Fan Wubing sighed. From his father's expression, he understood that the leadership of Pingyuan Factory couldn't come up with any serious countermeasures, and had to do it himself again. Fan.

After thinking for a while, Fan Wubing said, "From the current point of view, the entry of Japanese manufacturers is irreversible. Naturally, the higher-ups will not shake the general policy of reform and opening up because of our small factory. People also came to China to invest, how could the high-level officials refuse? In fact, the Japanese are far behind us in terms of sophistication in electronic equipment. The introduction of Japanese manufacturers is also to improve the domestic electronic technology level. Reform and opening up There is no doubt that we are using our market and resources in exchange for capital and technology from developed countries.”

"But the reality is that their arrival may be a heavy blow to domestic companies, or we may not see domestic flags in some fields." Fan Heng said with some headaches.

"Hehe, Dad, your views are too pessimistic." Fan Wubing comforted with a smile, "The matter has not come to this point, and you have too neglected the ability of us Chinese to resist oppression! Chinese, yes Only when we are bullied by others will we fully stimulate our ingenuity! The entry of Japanese manufacturers may be more conducive to our reform of the enterprise! It should be noted that there is no motivation without pressure!"

"These are empty words. What I want to ask is, what should I do now?" Fan Heng waved his hands.

"This rumor, you can let it out first and see everyone's reaction." Fan Wubing suggested.

It was necessary for the workers to understand the situation, so Fan Heng discussed with the factory leaders, and revealed the news that Japanese Company A was about to enter the small recording and playback equipment market through private and informal occasions.

After the employees of Pingyuan Factory heard the news, they really talked a lot, and most of them were pessimistic. It's no wonder. Look at the home appliances that everyone uses. The TV is from Panasonic, the refrigerator is from Toshiba, and there are other things like Seiko and Sony. Japanese brands dominate the world! On the other hand, how many domestic companies can compete with each other?

What's more, the single player produced by Pingyuan Factory is actually born out of Sony's Walkman!

But everyone is not reconciled! It has only been better for half a year, and seeing that the national market is almost occupied, at this time, a little Japanese who is robbing peaches suddenly comes out, no one feels good, I really can't figure out how the country thinks about it?

Fan Heng was annoyed when he heard these pessimistic arguments every day, so he asked Fan Wubing for countermeasures.

"It's time for us to release the full version of the Walkman!" said Fan Wubing.

Now that the Japanese are already testing the waters of Walkmans, it is impossible for them to limit themselves to the project of single player, but to promote the all-in-one recorder, which is more likely to attract young people's interest. After the upper management canceled the ban on small recording equipment, not only Japanese manufacturers benefited, but Pingyuan Factory also gained a large development space.

The time has come to launch a full version of the portable body.

After Fan Heng returned to the factory, he informed the leadership of the current domestic and international situation and the emotions of the workers, and then proposed to take the first step in the production of all-in-one recording and playback machines, and strive to be officially announced by the Japanese. While entering the domestic small-scale recording equipment market, it launched its own recorder and playback all-in-one machine nationwide.

At the same time, I got in touch with CCTV to discuss the annual advertising quota and specific methods for next year, and urgently produced a related advertisement about the integration of recording and playback with the body.

In the factory, anti-Japanese films such as "Tunnel Warfare", "Mine Warfare", "Railway Guerrillas", and "Five Heroes of Langya Mountain" were played in turn for the workers and their families for a week.

Amidst the excitement, Pingyuan Factory's Walkman project with recording and playback was officially launched.