Chapter 70 The Secret War Begins "Ask for a Monthly Ticket"

In December 1983, a's Walkman officially entered the mainland of China, which also announced the reversal of the market pattern monopolized by Pingyuan Factory's "Thunder" single player for more than a year, and the entry of many small factories into the competition also made the single player The market has changed from a dominance to a crowd.

But on the first day of the grand launch of the a Walkman, something went wrong.

In order to carry out publicity activities, Company A spared no effort to spend a lot of money locally to open up media channels, and put "Aihua" on various print media to promote advertisements with the body, especially highlighting the word "Aihua", hoping that through the use of The patriotic enthusiasm of the Chinese people has led to a boom in sales.

Several major newspapers of the day reported this incident with eye-catching headlines, and also grandly introduced the two major domestic and foreign manufacturers in the Walkman market, Pingyuan Factory and Company A.

This kind of introduction was understandable, but for some unknown reason, all the media invariably compared the backgrounds of the two companies. One is the product of the transformation of domestic military enterprises, and the other is an old-fashioned small electronics manufacturer supported by Sony Corporation.

As for the good news, it was the anniversary of the Nanjing Massacre, and most of the newspapers and magazines on the same page were introducing the situation of the Nanjing Massacre. , it is somewhat intriguing. Especially after the author pointed out that the brand "Aihua" is actually a transliteration of a, rather than having any special meaning, everyone has some choices in their hearts.

"I thought it was made in China, but it turned out to be something from a little devil—" many people commented like this.

When the senior management of Company A discovered the problem, they approached the media for an urgent consultation and blamed them for linking their advertisement with the Nanjing Massacre. The other party retorted impatiently, "Obviously you didn't choose a good date, you guys It doesn't matter if it's earlier or later, why did you choose such a date? You don't know that we Chinese always keep the history in mind and look to the future. At such a sensitive moment, you insist on making a misunderstanding Using Chinese names to promote products, isn’t that scolding?”

The Japanese suddenly had nothing to say, and it turned out to be such a fuss. It was also exposed by some tabloids, and the "Aihua" incident was heated up, so the sales in the mall would naturally not be good.

And as a Chinese, since there is no other choice, why would you choose such a fake patriotic product? To avoid being pointed at by everyone on the street, it will be embarrassing. I read books_

The Japanese got bored, and immediately learned how to behave, so they abandoned the "Aihua" brand and directly used the English name of a as the trademark, which saved a lot of trouble. At the same time, in order to compete with Pingyuan Factory for the market, they supported more than a dozen small manufacturers in the Pearl River Delta and Yangtze River Delta. By providing them with low-end product production lines and raw materials, they produced some low-quality small brands to compete downstream with Pingyuan Factory. market.

At the same time, Sony's aLkman Walkman has also entered the domestic market brazenly. It has developed several beautiful Walkmans with pure metal casings for high-end users. Even the improvement of internal sound quality has made great breakthroughs, and its strength cannot be underestimated.

Under the simultaneous competition of high-end and low-end products from the other party, the new orders of Pingyuan Factory have been greatly affected. It is expected that next year's sales will only reach about 70% of this year's total, and the profitability will also drop slightly.

However, the production cost of the all-in-one recorder in Pingyuan Factory is relatively low, which is a big advantage. Although the quality cannot be compared with Sony's aLkman Walkman, it is always more than capable of playing children's entertainment, and the profit growth of this part is enough to make up for it. The shrinking of the single player market.

However, what happened this time also sounded the alarm for the whole Pingyuan factory, making them aware. There is no capital that can be used to eat old ground. The higher the profit, the shorter the profit cycle. Even in the future, it is impossible to put all hopes on one business. very dangerous.

For this reason, the high-level and middle-level managers of Pingyuan Factory also specially held a seminar to summarize the experience of this incident. Everyone unified their thinking and believed that the way out of Pingyuan Factory is not a single one, but to forge ahead. Constantly looking for new projects to ensure profitability.

When Fan Wubing listened to Fan Heng’s talk about this matter, he commented, “The main idea must be correct. Making small home appliances is definitely a way to make money. The most important thing is not how big it can be, but to keep changing and always being new. Stick to it. Following a road can only lead to a dead end! Although it is rare for Pingyuan Factory to come up with such an idea, if it only stays on paper, it will be nothing after all.”

Fan Heng nodded and replied. "Our leadership team has basically unified their thinking. We need to set up a separate marketing department to study market demand and provide suggestions for leadership decisions. At the same time, we also set up observers in various places to collect various unusual business trends and feed back useful information. return."

"This is not bad, it should be worthy of recognition." Fan Wubing nodded. He was really surprised that Pingyuan Factory was able to learn a lesson through this incident, and was able to find out the shortcomings and respond by analogy.

It seems that there are still a lot of talents in state-owned enterprises, the only difference is whether they can voluntarily display their intelligence and talents, which is the biggest test of the current employment mechanism.

During this period of time, another unexpected thing happened.

An employee of the Pingyuan factory wrote down the detailed production process of the on-site Walkman in a letter, and then sent it to an employee of Sony. The security department took notice and a leak was averted.

"That kid was beaten half to death by everyone!" Fan Heng said when he came back.

"He deserves to be killed, but he is a spy for a little Japan, a complete traitor!" Fan Wubing was furious.

This matter can only be let go in the end. After all, there is no conclusive evidence to prove that the Japanese played a leading role in this incident. Even if they are caught, what can they do? Now is reform and opening up, you can't keep people from coming in! Of course, the employee was dismissed, and he went to work in the south with everyone's scorn and contempt, and never returned to Panshi.

"In fact, leaks have always existed." Fan Heng didn't know what to think of, so he said a few more words, "In the 1960s, when China's Daqing Oilfield just got rid of the hat of an oil-poor country, Japan The intelligence agency easily obtained information on Daqing's oil refining capacity and scale from the photos of Daqing Oilfield published in "China Pictorial". In 1981, China successfully launched three satellites with a carrier rocket for the first time. The country On the third day after the satellite was launched, the news organization published several articles written by an engineer, which comprehensively and detailedly introduced the three satellites' orbits, operating radio remote control frequencies and other technologies, exposing the absolutely secret details of space technology. These were all leaked through news channels, and I really don’t know what to say when I think about it.”

Fan Wubing has also heard about this matter. It is said that foreign intelligence personnel have grasped this important military trend long before the start of our country's million-dollar disarmament.

In recent years, domestic news leakage cases have occurred continuously, and the country's major politically sensitive issues have been leaked many times, especially in terms of technology and economy, causing huge losses to the country. When talking about the methods of collecting Chinese intelligence, some overseas experts on China think that the main method is to analyze and study Chinese newspapers and publications.

"The Chinese are really not doing very well in terms of information security." Fan Wubing finally commented.

What Fan Wubing said is not an exaggeration at all. In 1981, the Japanese visited a rice paper mill and learned in detail the types, proportions, selection and treatment of raw materials, as well as the concentration of alkaline water used in raw materials. The whole process was videotaped, and finally the raw materials for producing rice paper were taken away, and the well water used for papermaking was taken away in the name of helping the laboratory. As a result, the secrets of rice paper production technology with a long tradition in our country were easily stolen in an instant.

Although some people later argued that the most important humanistic value of rice paper crafts cannot be stolen, this sounded like self-deception. After all, the quality of rice paper made by others is not worse than ours, or is almost the same. What's more, the price in the international market is much higher than that of domestic rice paper. No matter how we look at it, we have suffered a big loss.

Due to the lack of common sense of confidentiality, it is also very easy to cause leaks in the field of academic exchanges that seem to be equal. For example, several graduate students of a certain university have obtained some academic research results after several years of painstaking research under the guidance of their tutors. At this time, some graduate students want to gain international recognition as soon as possible, and some want to make connections and go abroad, so they privately send their research materials abroad. As a result, the things sent out fell into the sea, and after a year of separation, they were transformed into other people's achievements.

All of these show that domestic information security has indeed reached a very serious level.

"We absolutely cannot tolerate the Japanese extending their tentacles in, although our technology may not be more advanced than theirs." Fan Wubing said to Fan Heng.

The Pingyuan factory reached an agreement that anyone who dared to leak information to the Japanese would be fired directly without guaranteeing his personal safety.

Party Secretary Lin Feng clearly stated in an internal meeting, "Love the country, love the party, love the factory, prevent fire and theft, and prevent Japanese pirates."

************* Today is the last day of the monthly ticket doubling event. Xiaolang is very grateful for the support of everyone. I hope you can find it in every corner. If you come out with one or two, it will be even more perfect! Thank you thank you thank you! ! ! ! ! ! ! *****************