Chapter 49: The Complete Strategy of the Capital

If you can get a ride on the Spring Festival Gala if you get CCTV done, then you can get a ride on the party newspaper if you get the People’s Daily right. Unfortunately, the threshold for the party newspaper is too high and it’s really hard to get it right, so Fan Wubing turned his attention To the "China Television News" and "Beijing Youth Daily" with the same huge circulation.

"Advertise in newspapers?" Director Zhang immediately felt that Fan Wubing's idea was interesting.

In fact, there have been advertisements in major newspapers since the end of 1979. At that time, they were published in the People's Daily, which caused a lot of controversy. It has not reached the situation where the entire page will be advertisements in the future.

Fan Wubing said sadly, it's a pity that there is no Internet advertising platform yet, otherwise, if you spend some money to build a Baidu PPC or something, everything will be solved! At present, it is only possible to seize the positions of print media and TV media.

"That's right, we initially decided to advertise on "China Television News" and "Beijing Youth Daily", so I came to Uncle Zhang to find a way." Fan Wubing said.

"This is not a big problem." Director Zhang said after pondering for a moment, "Newspapers and periodicals have also begun to generate income. As long as the content is not fraudulent and the product has no obvious quality problems, it can be published. I can help you get in touch. Probably because of our face, we won’t charge you much for advertising.”

As soon as Fan Wubing heard Director Zhang's words, he realized that he didn't understand what he meant correctly, and thought that he came to ask him to ask him to reduce the advertising fee, so he quickly explained, "Uncle Zhang. That's right! We plan to contract out the advertising business for the whole year, and we directly prepaid the advertising fee!"

"Did you directly prepay the advertising fee for the whole year?!" Director Zhang was stunned for a moment, and then he laughed, "It seems that I am worrying for you for nothing! If you don't tell me, I really can't see it. You guys are wealthy locals now! This is better. I can get in touch right away, after all, they are now engaged in generating income, and the advertising business is not very good, so I guess this matter can be settled as soon as we talk about it."

Sure enough, Director Zhang expected. He directly made a phone call to the heads of the two newspapers, and basically settled the matter of the advertisement. As the two major newspapers with the largest number of subscriptions in the country, they spent 120,000 a year in advance for advertising. . The "Thunder" single-player advertisement can be arranged on the schedule.

"It's really cheap!" Fan Wubing sighed with emotion from the bottom of his heart after listening to Director Zhang contacting the business.

"They will come later to discuss specific operational issues with you. The advertisement should start after the Spring Festival." Director Zhang said to the Fans and his son, "I left them the address you live in now. It’s time to wait for them to come to the door.”

Fan Heng thanked from the side,

"This time, Director Zhang is really troublesome. We don't know many leaders in Beijing. If it wasn't for your help, we would have been caught blind."

Director Zhang waved his hands and said, "Don't bother, don't bother, a family doesn't talk about two different languages, aren't we in-laws, ha ha!"

Fan Wubing was speechless for a moment, looking at Director Zhang's vicious look of blaming his uncle, he felt a little helpless, he really didn't know how terrifying his niece's appearance was. It is really unfortunate for his family to be involved in such a thing by making him spare no effort to sell to the outside world. Fortunately, the days are still long, things. It will also change.

"There is one more thing. We want to contact CCTV, and it is also about advertising." Fan Wubing said.

"We don't have much dealings with them." Director Zhang said after pondering for a while. "But it's okay to contact them. You also plan to advertise with them? It seems that the products that can be advertised on CCTV are all arranged administratively, and the review is very strict. Their advertising department is not as independent as newspaper advertisements. "

Due to the tight schedule, Director Zhang didn't say much, and directly contacted a deputy director of CCTV, explained the problem here, and specifically pointed out the actual situation of the Pingyuan factory, "This product is very good. It has filled a gap in the country and sold well overseas. As our military-to-civilian project, I hope you can consider supporting it. Of course, the advertising cost will not be less than a penny. If possible, they Willing to pay in advance!"

After listening to Director Zhang's words, the opposite party was indeed a little tempted, so he asked the other party to go over the stage to take a look, talk about the matter in detail, and then make a decision.

"It doesn't seem like a big problem. It's better to go sooner rather than later. You might as well go over now, and we'll come back for dinner after it's finalized." Director Zhang put down the phone and smiled.

Naturally, Fan Wubing and Fan Heng hoped to resolve this matter earlier, and they were still waiting to go home for the New Year, so they said goodbye to Director Zhang, went out together, took a taxi and went directly to CCTV.

At this time, CCTV was still an out-and-out public institution. In daily life, it only engaged in news broadcasts, broadcast TV dramas, and interrupted small Japanese advertisements. The role was not very obvious, and its status in people's minds It's not very high, far less awesome than later.

And CCTV's advertising department has not yet been formally established, and it will not appear until 1987. Now, the CCTV advertising department was established in 1978, and there are not many in total. People, that is, two or three big cats and kittens.

"Are you Comrade Fan from Panshi City?" Just after arriving at the door, a middle-aged man wearing glasses was waiting there. When he saw Fan Heng and his son, his eyes lit up and he immediately greeted him, speaking authentic Beijing dialect .

"We are from Panshi City, may I ask who you are?" Fan Heng stepped forward and asked.

"Hehe, I'm waiting for you, hurry up and talk in the room, the weather is cold and cold." The man said with a smile on his face, and then let Fan's father and son in.

Fan Wubing took advantage of the opportunity to look around, and found that the CCTV office building was not much better than his own pig farm. It seemed that their life was not very satisfactory now. His confidence in winning the exclusive sponsorship of the first Spring Festival Gala has naturally strengthened a lot.