Chapter 818: Invitation to Cooperation

To realize this dream, the first thing to do is brand promotion. Create a core brand and dominate the industry.

Currently, there are only two Huaxia brands that are well-known in the United States: Fengyu and Jianlibao!

Needless to say, Fengyu brand has product patents for humidifiers, bladeless fans, vcds, and dvds. It has already won a high market evaluation in terms of household appliances. Even these kinds of products are the industry leaders.

Jianlibao, the giant of China's beverage industry at this time, last year's sales reached 4 billion RMB, with a profit of more than 400 million. It has established branches in more than a dozen countries, and its products are exported to more than 30 countries and regions. The real leader in the Huaxia beverage market.

Although in the Chinese market, Lehaha has already caught up with the trend, but it is only the Chinese market. In the overseas market, Lehaha has sold to Baodao, Xiangjiang and Lisboa at most. He tried to land on the island country, but when he heard that it was a Huaxia brand, no one wanted to buy it, so he quit sadly. Zong Qingxian, who was angry about this incident, lost several pounds!

In China's beverage market at this time, Jianlibao is the leader, followed by many brands such as Lehaha, Lebaishi, Coconut Tree, Zhenzhen, Sunrise, etc. The total annual sales exceeded three billion US dollars. And what was the sales volume of the beverage industry in the United States last year? One hundred billion dollars!

China has a population of 1.2 billion, and the United States has 200 million. The consumption level between the two is not the slightest difference.

Feng Yu also always wanted Lehaha to go abroad and go to the world. In the previous life, Lehaha did very poorly on this point. Until Feng Yu was reborn, Lehaha’s overseas sales, at its peak, did not exceed 25 million U.S. dollars, which is not as good as As for Jianlibao now, it can't even compare with Coconut Tree Company at this time.

In the beverage industry, the FDA standard of the United States is the most stringent beverage inspection standard in the world. As long as it passes this standard, there is no problem in implementing it in any other country.

Jianlibao passed, so it was able to break through a world in the United States.

At this time, the development of Jianlibao in the United States has also fallen into a bottleneck period, mainly because Jianlibao has only one product, and it is also squeezed out by the two beverage giants in the United States.

Originally, Jianlibao had the opportunity to cooperate with PepsiCo to jointly attack Coca-Cola, but during the negotiation, Li Jingwei, the helm of Jianlibao, said something very crazy: "PepsiCo is the big brother in the beverage industry, and I represent Jianlibao. You are welcome to join Jianlibao and produce our products!"

He wanted Pepsi to become an OEM of Jianlibao!

It is said that the representatives of PepsiCo were silent for a long time at that time. The cooperation conditions they gave were actually very generous. Jianlibao helped promote Pepsi in China and suppressed Coca-Cola. PepsiCo helped promote Jianlibao in the United States and also excluded Coca-Cola. .

It can be said to be a swap market, a win-win approach. But Li Jingwei showed his sharpness at the time, and he didn't pay attention to the two beverage giants at all, because the core of their products is different.

Jianlibao produces a weakly alkaline electrolyte drink, which is a sports drink that athletes can drink and is healthier. In his eyes, whether it is Coca-Cola or Pepsi, they are just selling soda, and they can't stop Jianlibao's progress at all.

The initial expansion of Jianlibao was indeed very smooth, and everything was developing in a good direction. It became the leader in China, entered the international market, and successfully promoted it in the United States. Even the promoters in the United States were once the promoters of Pepsi.

But when the two cola companies found out that they could not develop in China, and their base camp was infiltrated by Jianlibao, an "ambitious man", the two originally opposing cola companies began to suppress Jianlibao at the same time.

Not only in the US market, but also in markets in many countries. The joint efforts of the two giants in the beverage industry have instantly narrowed Jianlibao's overseas development path.

This is when Jianlibao needs help the most. Feng Yu contacted Lin Qishu, the boss of Jianlibao's American branch.

At this time, Jianlibao bought a floor in the United States as its headquarters.

Not too far from the Empire State Building. Feng Yu's popularity in New York at this time is very high. The newspapers are reporting on this Chinese businessman who bought the Empire State Building. Upon receiving Feng Yu's call, Lynch agreed to Feng Yu's invitation.

On the top floor of the Empire State Building, which was also the first floor to be renovated, Feng Yu met with Lynch.

"Are you Boss Feng?" There was no frontal photo of Feng Yu in the newspaper. Lynch Department didn't know Feng Yu, but seeing that there was only one person in the reception room, he could only ask tentatively. In fact, in his heart, Lynch thought that he had guessed wrong, after all, the person in front of him was too young.

"Mr. Lin, I have admired you for a long time. I am Feng Yu."

Hearing the familiar voice, Lynch stretched out his hands. Although he was prepared in his heart, he still felt a little unacceptable for a while.

"Hello, Boss Feng, hello, Boss Feng."

"Mr. Lin is a little curious. What did I invite you to do today? I won't go out of my way to say it. I want to help Jianlibao." Feng Yu had a smile on his face, and his tone was very sincere.

Lin Qishu raised his eyebrows: "What does Mr. Feng mean by this sentence? Jianlibao doesn't need any help."

Lynch thought that Feng Yu wanted to invest in Jianlibao, but of course he didn't agree. Jianlibao is a state-owned enterprise, and it has developed so well, why let outsiders buy shares? They, the management, are still thinking about MBO in the future.

"Really? How did I hear that Jianlibao wanted to enter a large supermarket, but was rejected?" This was also found out by Feng Yu. ℃≡miào℃≡bi℃≡ge℃≡

Entering a large supermarket, there will be a wealth of sales terminals, sales will definitely increase a lot, and profits will also increase a lot. And if not, then it will never be able to truly compete with the two Coke companies in the US market.

Lynch suddenly raised his head and looked at Feng Yu. Although this matter was not a secret, if he didn't care about Jianlibao, he would never know. Is this boss Feng inquiring about Jianlibao?

And according to what Boss Feng said, does he have a way to let Jianlibao enter the large supermarkets in the United States?

"Boss Feng, are you so busy that you can do it? Let me make it clear first, it's not that our Jianlibao cannot enter the American supermarket, we are still negotiating, and the terms have not been agreed."

Jianlibao's requirements are the same as those of the two Coke companies, with special counters, eye-catching signs, superior locations, etc., at least not too much difference, but those conditions, those supermarkets do not agree. Although Jianlibao is good, in their opinion, it is still completely incomparable with Coca-Cola and Pepsi.

Of course, there is another very important point, that is, Jianlibao only has one flavor of beverage at this time, and there are no other products. This is completely incomparable with Coca-Cola and Pepsi-Cola. Why set up a separate counter for one product?

"What if I can help you get more favorable conditions?" Feng Yu asked with a smile.