Chapter 1280 How to Propaganda

"President Shi, come here today, do you have good news?" Feng Yu clicked ESC casually, and this round of Warcraft was about to win.

"Of course it's good news. Huaren.com is ready to go online. Schools, streets and other information are all loaded, and even some state-owned enterprises, government agencies, etc. are also loaded, which is enough to ensure the maximum improvement of personal information." Shi Dazhu The joy of the face.

"Oh? This is really good news. How about it? Are you confident that this Chinese website will increase the number of registered users quickly? Don't be like the old horse, saying that it surpassed eBay and eBay in a month, but it took a month and seven days , beyond a week."

"Hahaha, one month and seven days is also a miracle. After all, Taobao started from scratch. The number of registered people in one month has indeed exceeded three million, but I didn't expect that the number of registered people on eBay and eBay has also increased by a lot. As for the rapid increase in the number of registrations of Huaren.com, I have an idea, and that is to promote it on university campuses.”

"University campus promotion? That is to say, focusing on finding middle school and elementary school classmates? This is a good way, but in this way, won't the users be fixed to young people? We originally imagined that it would cover all groups of people. "

University campus promotion, that is the main way of promotion in the previous life. Leaflets, advertisements and other means make college students the first user group.

But the website in the previous life was called Xiaonei, and what other people focused on was the campus connection, which was the same as Facebook in the previous life. But Facebook's ability to develop so well is not limited to college campuses.

If it was really limited to campuses, then Facebook's stock price would not soar, nor would Zack Jr. become the world's top rich man.

"But now the main users of computers are young people. Many elderly intellectuals, they use computers or two-finger Zen, and they can't talk about OQ. Mobile phones can only make and receive calls, and many people can't even send SMS." Shi Dazhu said with a frown.

"Don't underestimate the learning ability of those people, and computer operation is becoming easier and easier now. Do you remember how troublesome it was when you first used a computer? Now? Many computer functions can be done with a single mouse. As for the fact that they don’t know how to type, they can learn it. Many people know Pinyin, and Ruohu and Penguin are both developing the easy-to-use Pinyin input method. Much simpler."

"That's also difficult. Many people know pinyin, but many people speak dialects. Their pinyin spells out the words they want to say."

"Lianxiang Group has launched a small gadget, which is improved through a drawing board, called the handwriting board. The handwriting board is to use a special pen to write on a handwriting board. At the same time, the handwriting board is connected to the computer and directly appears The words you write. Currently there are two modes,

One is that the computer recognizes your strokes, and the other is that what you write is what you write. I think there are still many people who can write, right? "Feng Yu asked with a smile.

"Even want to develop such a good thing? I really didn't know about it. If so, it would be much easier. After all, most of the illiterate people can't afford a computer, or they can't afford it. I rarely buy it." Shi Dazhu showed surprise, "Then we go to some office buildings and government agencies to distribute some flyers and advertisements?"

Feng Yu shook his head: "It's okay to distribute leaflets in schools, but it's not so good to distribute leaflets in government agencies. There is another place that is more suitable for advertising, and that is Internet cafes."

Internet cafe? Shi Dazhu thought about it, and it really made sense. Internet cafes are very popular now, not to mention everywhere, but there are Internet cafes near schools and densely populated places.

Many people can’t afford a computer at home, and they usually choose to go to Internet cafes if they want to play games online, send and receive emails, or chat about OQ. This is definitely a large part of China’s Internet users!

"Mr. Feng, how do we catch other users? Internet cafes alone are definitely not enough, right? I know, there are also advertisements made by Xinlang and others, but this can only cover most of the Internet users, and there are many others. Users who don’t usually go online, how can we attract them to register?” Shi Dazhu humbly asked for advice.

He knew that Feng Yu was also a master among the masters in terms of advertising promotion.

"Mr. Shi, you forgot how to promote your product?" Feng Yu pointed out.

My product, brain-dead gold? That is all kinds of newspapers, Internet soft advertisements, plus overwhelming TV advertisements. Wait, Mr. Feng is talking about TV commercials?

Website, advertise on TV? No one has done this before!

Besides, TV commercials are so expensive now. The local channels are fine, and the prices of the central channels have risen a lot. Even the satellite channels in other provinces have gone up in price. This website didn’t even make a profit in the early days. , Website construction, etc. cost a lot of money, and if you spend so much on advertising, the new company will have no money at all.

"President Shi, do you think advertising on TV is a bit of a joke? You haven't tried it, so how do you know it won't work? The advertising fee is very high, but it's nothing compared to the users we can attract. You see OQ was also free at the beginning, but now, through some value-added services, you can earn income, and the income will increase in the future. Why does Taobao allow merchants to settle in for free? It’s not to attract customers. When there are more users, Everything else can make money back. We provide a valuable service, but it is not always free."

Didn't Shi Dazhu's online game company in his previous life become popular through TV commercials? At that time, many people complained, what kind of broken advertisement is this? They don't know what it is about a woman sitting in front of a computer and having fun.

But relying on this kind of confusing advertisement, it aroused the curiosity of many people. When they really wrote down the URL and opened it, they were slowly attracted by this game, which brought Shi Dazhu made huge profits.

In the previous life, it was like this kind of Internet company advertised on TV, but there were many of them. For example, Qiandu, such as 68.com, such as Xiaojie.com, Huanji.com, Qianqianwuyou, etc., all advertise on TV. Cooperating with online advertisements, street advertisements, leaflet advertisements, etc., it attracts a large number of registered users, and thus gradually develops and grows, with more and more profits.

Later, the advertisements of these companies wanted to be implanted in TV dramas and movies, constantly implanting the company's brand in the minds of the audience, so that when the audience thinks of such websites, they will be the first to think of theirs. website!

Shi Dazhu asked again: "Then how should we do this advertisement? What is the point of our advertisement?"

"I have thought about the creative of the advertisement. The point of publicity is feelings!"

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