Chapter 1288: Set-Top Box

"President Feng, you said we are going to start making set-top boxes now?" Zong Qingxian looked at Feng Yu with a frown.

"Yeah, why, can't it?" Feng Yu was a little puzzled. As early as 1998, the country carried out the cable TV village project. Although some remote areas still use their own antennas to watch TV, most of them Areas, have already set their sights on cable television, right?

In cities, there are already satellite TVs, and some set-top boxes have appeared. These set-top boxes are produced by the subsidiary units of Optoelectronics, but the sales are average, mainly because many people think the fees are too expensive.

The previous cable TV was good for them, just watching TV, do they need so many channels? Of course, there is no denying that some cable TVs can only receive a dozen TV stations, but it is cheap. You can receive so many programs on the set-top box, and the fee is too expensive!

Another advantage of cable TV is that with a splitter, you can pay a price to connect multiple TVs. But the set-top box is not good, one set-top box for one TV, if you have three TVs in your home, then you need three set-top boxes and pay three shares!

Many people think it is expensive for one price, let alone three.

And this year, Huaxia Optoelectronics has just selected 49 cities as set-top box pilot cities. From the beginning of the year to now, there have been more than 100,000 set-top box users.

But most of the users who use set-top boxes now are government officials and corporate executives. Anyway, their money is paid by their units, so they don't think it is expensive. For their families, it would be great to have a few more channels to watch.

The set-top boxes of these people are not bought, but are given away by local operators to cable TV users for free, and they are waiting to collect usage fees to earn back. Of course, these set-top boxes are trial users, and some of them will definitely not continue to renew in the future.

But next year, set-top boxes will usher in a big explosion. Now the higher authorities already have plans to vigorously develop digital TV, while those in Europe and the United States started in 1998.

According to the memories of previous lives, set-top boxes will enter millions of households next year, from the southeast coast to some pilot cities, and they will fully blossom. Feng Yu’s previous life also installed a set-top box at this time. It is said that his family was already ranked below one million in the country at that time, which means that in 2004, there will be at least one million set-top box users.

As one of the main production areas of set-top boxes in the world, many of China's set-top boxes are still exported. Therefore, next year's set-top box market will have at least tens of millions of sales, and it is still too late to enter now. If you wait any longer, you will miss this good time.

"President Feng, are you going to export this set-top box first?"

Zong Qingxian didn't see that there was any market for Huaxia's set-top box. Many people probably haven't heard of set-top boxes yet.

In the past, whether it was Fengfeng Electric Appliance or Aihua Electric Appliance, they were now promoted domestically, and after occupying the domestic market, they gradually expanded abroad.

Now it is obvious that this product only has a market in foreign countries, and it has just started in China, so that means, this time, we must first open up sales from abroad.

In the past, no matter what kind of electrical or electronic products were produced, the domestic market could absorb a large part, but now, the domestic market has not been developed at all, so we have to go abroad first, which is easy to fail.

And once the product fails abroad, the impact on the brand is not small. Fengyu brand is already well-known abroad, and all the products launched before have been successful.

If you have failed before,

That's nothing. However, if this set-top box becomes the first failed product, it will deal a severe blow to Fengyu, which is on the rise.

"Both domestic and foreign markets are considered. I know that not many people in China know about this set-top box, but in the next three years, set-top boxes will definitely usher in an explosive period. Maybe by 2006, the number of domestic set-top boxes will exceed 1,000. What’s more, it’s the outbreak period of set-top boxes in foreign countries, and we can’t miss this good time.”

"Then do you plan to make a cable set-top box or a terrestrial set-top box? You don't mean to make a satellite set-top box?" Zong Qingxian suddenly thought that Feng Yu said he wanted to buy a satellite.

"Why, can't it work? Terrestrial set-top boxes have no way out now, and cable set-top boxes and satellite set-top boxes are better sold. Among them, satellite set-top boxes are mainly used for export, while cable set-top boxes are for the domestic market. Of course, we also need to make two-way set-top boxes and high-definition set-top boxes. , multi-function set-top boxes, etc.”

In addition to the most basic functions of watching analog TV and digital TV, this set-top box should also have functions such as high-speed data broadcasting, Internet connection, online software upgrade, videophone, video on demand, music on demand, shopping, and games.

The set-top box in the future has many functions. Bill Gates has always wanted Microsoft to enter the set-top box market. He also wants to produce this kind of multi-functional set-top box. The main method is to combine the modem with the set-top box so that the set-top box can directly access the Internet.

I believe that many people have also used that kind, a TV set-top box cable, which can be used as a network cable at the same time.

"This technology is not very simple, right? We are starting from scratch, can we make it in time?" Zong Qingxian was a little worried.

"Why is it too late? In fact, this basic circuit is not very difficult. With our company's technology, we can easily develop our own technology by disassembling some other people's. Combined with some of our new ideas, we can launch a multi-functional set-top box. Thus Occupy the high-end market. It’s just that the chip and software are a little more difficult, which requires the cooperation of Lianxiang Yinshan and other companies.”

"So what about promotion?"

"In China, the promotion is handed over to Changhong. They sell TVs, and they sell a set-top box by the way. It shouldn't be a problem, right? And don't forget, Changhong is also a company that is supported by the top. It should not be difficult to sell this set-top box to Optoelectronics. And it’s a brand-name product, so it should sell better.”

"As for foreign countries, I think it shouldn't be too difficult to use our Fengyu brand sales channel. If I encounter resistance, then I will go to Bill Gates. In this regard, I can cooperate with them partly. They I also have a lot of experience in the software development of set-top boxes."

Can you not find Bill? Gates cooperation, of course not to find better. I went to find it, and it seems that Fengyu brand can't handle the market by itself.

"Then I will convey this idea to the following to see which company is willing to take this project. If no subsidiary is willing to take it, then we can only force it."

"By the way, we need to separate the machine and card, that is, the core smart card and software are separated from the basic receiving equipment. We can specialize in the development of smart cards and software, and outsource the basic receiving equipment to other small factories. This can Reducing manufacturing costs can also reduce users' access costs, which can increase our competitiveness."

Zong Qingxian's eyes are bright, and he can have an advantage in cost, so with the brand name of Fengfeng, it will not be difficult for this product to succeed!

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