Seven Hundred and Fiftieth Chapters Seven. See You on the Eighteenth!

In a blink of an eye, the time officially entered July.

On July 1st, JD.com launched the first shot of the e-commerce war!

The warm-up has begun!

The boss of JD.com made a big publicity in the media that it will be the largest B2C mall in China. JD.com will implement a zero-margin strategy within the next three years.

This is a harbinger of a price war.

In the current field of e-commerce, price war is the fastest and most effective way to fight.

According to reports, JD.com will start a big promotion on July 18, which will last for one month.

This is by far the e-commerce platform's longest-running promotion plan.

Liu Qiangdong claimed to invest 500 million yuan to subsidize Jingdong users.

For the same product, JD.com must achieve the lowest price in the industry.

As soon as the news came out, the e-commerce market was greatly shaken.

To be the largest B2C mall in China, JD.com has a clear goal this time, aiming at Amazon and Dangdang.

Taobao and Yuanfang Mall are not included in this list. Taobao is an authentic B2B model. Yuanfang Mall could be considered a B2C model before, but since the introduction of other retail groups, it is now gradually converting to a B2B model.

Liu Qiangdong is brilliant at this point.

He thinks that the current strength is not as good as Taobao and Yuanfang Mall, although within the company, he promotes being the number one e-commerce company.

What can be announced is that it will be the first B2C mall.

In this way, it avoids making too many enemies, and at the same time, the slogan of being the first B2C e-commerce platform can also increase the confidence of investors.

Not long after the news came out, Dangdang took the lead.

At this time, Dangdang is well-known in the B2C field.

In 2005, Dangdang won the honor of No. 1 in B2C online shopping...

In 2006, Dangdang received nearly US$30 million in financing...

In April 2007, more than 300 well-known brands officially settled in Dangdang. In May, a new logistics center covering an area of ​​40,000 square meters was put into operation in Beijing...

Dangdang, which is at its peak, is even more angry at the disdain of JD.com, a rising star who dares to challenge its status.

As soon as the provocative remarks made by the boss of JD.com came out, Dangdang responded immediately, and the men of 7.18 saw the real trick!

Dangdang chose to fight, but Amazon, which was also named, was silent.

In fact, everyone in the e-commerce field has guessed this result. Amazon is still rectifying its internal affairs at this time, preparing to wipe away the traces of Joyo.com.

At this time, Amazon did not care too much about external disputes. Perhaps the management system in foreign countries was slightly different from that in China. Amazon was not keen on price wars and advertising.

Therefore, Amazon did not say a word about JD.com's provocation.

Amazon's silence does not mean that other e-commerce platforms are silent.

After several years of development, the domestic B2C websites have shown a flourishing attitude.

Although Dangdang, Amazon, and JD.com rank high, it does not mean that no one can fight.

Moreover, JD.com launched this e-commerce war, which also gave many e-commerce platforms an opportunity, a chance to become famous!

This is the best marketing method. If only a few companies participate in the battle, it will not attract too much attention, but if there are more e-commerce platforms participating in the battle, it will soon become a wave.

Not long after Dangdang took part in the challenge, Red Boy followed suit and immediately issued a declaration of challenge. See you on July 18!

Immediately afterwards, the newly established Fancl Eslite, a new website established by former core members of Joyo.com, saw this hot atmosphere, and it was too late to advertise, so it chose to go online immediately and quickly faced 7.18.

Then, such as Mecoxlane, Yixun.com... These small websites also took the initiative to join the battle.

Seeing that this war is getting more and more intense, and the attention is getting bigger and bigger, Suning Mall, who has been silent all the time, can't bear the loneliness and chooses to join the war.

See you on July 18, it became the common slogan of all major e-commerce platforms for a while.

...

Faraway Mall.

In the conference room.

All the leaders above the middle level in the mall were in place, and everyone looked at Li Dong with full expectation.

This is the first large-scale e-commerce battle in China. Although Yuanfang was not named at this time, everyone still couldn't bear the loneliness and wanted to participate.

Especially when their partner Suning chose to join the battle, everyone hoped that Li Dong would agree to Yuanfang Mall to also enter the 7.18 battle.

Although this incident was provoked by JD.com, in fact, this is not only an opportunity for JD.com, but also an opportunity for all e-commerce platforms.

Except for Taobao who is superior and dismissive, the gap between other websites is not too big now.

The provocation of Jingdong this time gave everyone a chance to grow and develop.

Regardless of the outcome of this war, the B2C website platform will definitely usher in an outbreak period.

Seeing everyone looking at him, Li Dong said indifferently: "Since you want to participate, then just participate.

It’s just for promotion, Jingdong’s slogan is loud, what is 500 million 1 billion, even if he subsidizes all 10%, do you think that Jingdong’s monthly sales can reach 5 billion?

Who can't brag? With JD.com's scale, tens of millions of sales per month, even if there is an event this time, it would be good to reach 200-300 million.

Why did Liu Qiangdong dare to speak harshly when the subsidy was 20 to 30 million, and it was not because we were at a disadvantage compared to him.

He has sales of 200 to 300 million yuan and subsidized tens of millions.

If we do promotions, the monthly sales may exceed 1 billion, and we will lose more money than him.

And when we joined, we actually helped the other party make a name for themselves, and even saved advertising fees. This guy is really good at playing this game. "

There was some disdain in Li Dong's words, but he had to admit that Liu Qiangdong's trick was wonderful.

Everyone took the initiative to enter the urn, Liu Qiangdong was just bragging, if you ignore it, he can only brag.

But once you can't help but fight, then this big promotion will give JD a chance to promote.

Originally, if everyone ignored it and let him play by himself, no matter how good his promotion was, the effect would not be great, but some people couldn't sit still, and instead gave the other party a chance to develop.

This is the end of the matter, and it is useless to say anything more.

After a few words of contempt, Li Dong continued: "If you don't want to do it, do it to the best! Let's not participate. If we participate, then we will suppress all B2C platforms with overwhelming momentum!

Aren't they blustery?

Can several companies that rely on the support of venture capital institutions really compare with us?

The mall will come up with a plan right away, nothing else, it’s just a price war, he Jingdong offers 10% discount, we will give 15% discount.

Their logistics will be in place in a week, and we will be in place in three days.

They arrived in three days, we arrived in one day!

Yuanfang Logistics has now deployed more than half of China, and I don't believe it can't compare with these outsourced logistics companies.

The price is cheaper than them, the logistics is faster than them, and the quality is better than them. What are they fighting with me?

Even if I sell 3 billion yuan a month, excluding the cost, the 15% discount will not lose much, and I can still afford to lose tens of millions.

Can they afford it?

I really think that money is not money anymore. Once there is no result, the investor is not a philanthropist. Then you will see.

After this e-commerce war, I am afraid that less than half of the participating platforms will go bankrupt. "

After Li Dong finished speaking, the others nodded.

In comparison, among the platforms participating today, they and Suning are the only ones who are rich and powerful, and they are not afraid of losing money.

As a listed company, Suning actually has less advantages than them.

Once the performance is not satisfactory, those shareholders will not agree.

And in the distance, Li Dong said that he is not afraid of losing money, that is, they will lose all their money, and they can continue to do it.

This is also one of the advantages of Yuanfang not choosing financing, while in domestic e-commerce platforms, everyone is pursuing financing and listing. There is no financing platform, or the strength is not enough, or it is ready to expand and refinance.

Compared with the past, Yuanfang Mall is still the strongest among them.

Seeing everyone nodding, Li Dong changed the subject and said: "The current e-commerce war is just a small fight, just for fun, don't take it too seriously. Taobao doesn't participate, in fact we have no rivals!

Our real goal is not these platforms, the ultimate goal is Taobao.

But since you have participated, you can't lose. It's hard to be the boss, so you can grab the second place first.

Platforms such as Dangdang, Paipai.com, and Amazon have always felt that Yuanfang is weaker than them. This time, let’s show our confidence and let everyone have a clear understanding that we are stronger than them!

do you understand? "

"clear!"

Everyone shouted in unison, full of morale.

When Li Dong saw this, he didn't mention it again, because the first e-commerce war was still a battle on the PC side, and Taobao didn't participate, so he really didn't have much interest.

If he didn't see everyone's interest, he wouldn't even be ready to participate.

After saying this, Li Dong said to Wang Junyu, who was specially present at the meeting: "Xiao Wang, you don't need to participate in this matter. Your top priority is to develop the distribution platform as fast as possible. No matter how many software companies you contact before the end of the year, the platform must online!

Manager Liu, it's the same with you.

Just leave things to the people below, and your task is to do a good job in the trial operation of Weibo.

Before October, regardless of whether there is an opportunity or not, Weibo must be online.

If we really can’t find an opportunity, then we will use the opportunity of the National Day Ceremony to go online. If there is no news, we can create some by ourselves. "

Wang Junyu and Liu Hong nodded quickly.

After saying this, Li Dong asked again: "How is the farm doing?"

Liu Hong immediately said: "Very good. Compared with the beginning, after two months of operation, the farm has become popular all over the country. In June, the average daily active users of PP reached 8 million, and the number of registered users reached 25 million.

Among them, there are nearly 20 million users who have opened farms, and the profit of the farm alone reached more than 5 million in June.

The proportion of profit in this area will increase in the later period. I think 10 million before the end of the year should not be a big problem. "

"10 million..."

Li Dong babbled, neither satisfied nor dissatisfied.

Compared with Renren in the previous life, this data is naturally far superior.

But compared to Tencent in the previous life, it is far inferior.

Li Dong doesn't remember where he read the report. The original report showed that Tencent's monthly profit exceeded 50 million yuan only in terms of farms.

And Yuanfang is only one-tenth of the opponent's until now. According to Liu Hong's estimation, it is almost the peak period at the end of the year, and it is only one-fifth of the opponent's.

This is still in the absence of diversion from other platforms, otherwise the income may be even less.

After a comprehensive comparison, it can only be said that Tencent QQ has indeed crushed Yuanfang PP.

The biggest gap is naturally the user base. The user base of other people is dozens of times that of their own. It is normal for there to be a gap in income.

Li Dong was thinking about something, and Liu Hong said again: "In addition, Tencent has contacted us, hoping that we can authorize them as a third party, or buy out their copyrights in one go. Tencent's quotation is not low. If it is a one-time buyout, the other party will pay At 30 million..."

Li Dongbai glanced at him, and said angrily: "Do you still need to ask me this question? How is the farm situation, haven't you seen it? Don't say 30 million, he just paid 300 million. If you want to buy the copyright, you should go to sleep!"

"But...but according to our judgment, even if we don't sell it, they will develop it themselves.

At that time, we will lose even more, and we will not even get the copyright income we deserve! "

Li Dong snorted: "As long as we don't authorize it, he has developed it, which is also a pirated version! If they want to avoid being involved in lawsuits, they can only improve it a lot. If they change it to something different, I'll see how they play it.

Without comparison, how can others feel our goodness.

Once Tencent's development fails, it will take the initiative to help us drain traffic.

I don’t need to say more about the number of their users, even if they divert 1% of them, we will make money.

Let them develop it themselves, you pay close attention to this point, as long as it is too similar to us, sue him immediately.

Others are more famous than us, even if we can't win the lawsuit, it will increase our reputation, remember to make things bigger.

Of course, if there is a big gap with us..."

Li Dong thought for a moment before saying: "Then sue him too! Anyway, we have made up our minds, we are not afraid of a lawsuit, we just want to publicize, the more noise and noise the better!"

"Pfft!"

Several people in the meeting room couldn't hold back, and laughed out loud.

Although the others didn't smile, they were uncomfortable looking at their expressions.

My own boss is really good enough, and it is considered unscrupulous to develop PP.

Not to mention how many QQ ideas have been embezzled by their own PP, and now they have to borrow chickens to lay eggs, so aren't they afraid that Tencent will sue themselves?

But having said that, maybe Li Dong wants to do this.

If Tencent really wants to sue Yuanfang, no matter what the final result is, the reputation of Yuanfang PP will be considered to be completely established.

As long as Tencent sues you, it means that you have threatened him.

After a little interpretation, the position of Yuanfang PP has been completely stabilized, and even if the lawsuit is lost in the end, it is not too much to lose a little money.

This is also the helplessness of the country, the cost of crime is too low.

Li Dong wouldn't do that to ordinary people, but let's forget about Tencent, the eldest brother doesn't say the second brother, you play a hooligan and I play a hooligan, it depends on who is more shameless.

Li Dong is now waiting for them to pirate the farm. Of course, if they don't pirate, then Li Dong won't say anything.

But is it possible?

After much deliberation, Li Dong felt that unless Xiao Ma had a fever, it was inevitable to steal the idea of ​​the farm.