Chapter 411: Big Promotion at the End of the Month

"Mr. Chen, the Internet is too virtual. C2C is a small and medium-sized enterprise, and most of them are individual sellers. It is difficult to establish such an integrity system."

"Although it is difficult, it is not impossible. We will take it step by step."

Chen Yu said: "The first step is the real-name system."

B2C does not have the problem of real-name system, because it cooperates with brands and well-known enterprises.

The real name is innate.

"The second step is to launch seller credit points. The higher the points, the higher the credibility."

"Is it through the buyer's evaluation to improve the credit score?"

"Buyer reviews are only one aspect."

eBay has also done c2c before, and there is also a buyer rating.

However, there is a problem with this buyer evaluation.

That's where there will be points.

When a seller feels it is necessary, they can find a team to score points.

As for how to brush?

It's too easy, rate by registering a large number of accounts.

Even if you want to provide a courier number later, it doesn't matter, there is already an empty order business on the courier side.

Even in the back, some points are even more expensive, and they directly pay for the real order.

Buyer reviews alone are too simplistic and rude, and are not good for credit points.

"Credit points are not just buyer evaluations, they also include supplier service, product quality, on-time delivery, business history, complaint volume, industry comparisons, and big data analysis."

Big data analysis is difficult for ordinary enterprises to do.

Before the start, Alibaba, JD.com, and major Internet sites were powerless to analyze big data.

They can only roughly analyze some data.

Until later technology development, more and more talents, big data analysis is more and more accurate.

But this is not a difficult point for Huanyu Technology.

Because Universal Technology has a search engine, Yisou.

A search engine can not only provide search, but also conduct in-depth analysis of the data.

In fact, what search engines do best is to process all kinds of data.

Of course, Ali and Baidu have also cooperated.

But the cooperation between Ali and Baidu is used in the sale of things.

It's how to sell as much as possible on their website.

However, Chen Yu believes that big data can not only sell products more accurately, but also analyze the credit performance of sellers more accurately.

"Mr. Chen, your credit system is too complicated."

"It is indeed complicated, but if it is too simple, then the credit is likely to be fraudulent. If it is false, it will destroy our Universal Department Store. Even if our Universal Department Store is built in the future, people may also say, we There are too many fakes on the website."

Chen Yu didn't want his e-commerce website to be the same as Taobao in his previous life.

Although the scale has grown,

But the reputation is rotten.

"Find Xiaochuan for this one and get the credit system out as soon as possible."

"OK."

Zhang Jianming nodded.

"However, the credit of the seller is not enough. We have to introduce more settings to reassure users. For example, we can implement a "seven-day no-reason return" rule, as long as the user receives the goods within 7 days If you are not satisfied, you can return it unconditionally.”

Chen Yu continued to add.

"It's a good idea, so that users can feel more at ease about shopping online. Wait a minute, I'll take a note."

There was too much content, and Zhang Jianming was afraid that he would not be able to remember it, so he took out a notepad.

"So, within this regulation, we have to add a merchant's deposit. If the merchant does not open a store, the deposit can be refunded. The function of this deposit is to allow users to place orders with more confidence, and on the other hand, it is also for users to refund When the payment is made, the payment can be made as soon as possible.”

Chen Yu, who has bought too many things, knows the trouble of returning goods.

Without these guarantee mechanisms, it would be difficult to attract large-scale users to join the online shopping force.

"By the way, our payment pass needs to be more publicized."

Alipay was launched very early.

In addition, there are many users who have used Alipay.

However, the previous use of Alipay is relative to online game users.

Most online game users will buy point cards and equipment, and they are more accepting of online payment.

However, it is much harder for the average person to make their first online purchase.

Therefore, it is necessary to play out the reputation of Alipay.

His purpose is actually to ensure that users shop.

When you place an order to pay, the money is not in the hands of the merchant, but in the payment pass.

The merchant can only receive the money after you have confirmed the receipt of the goods.

Of course, Alipay is not only a guarantee for buyers, but also for sellers.

The sellers are afraid that the users will not pay after the goods are delivered. With the intermediary of Alipay, they can also do business with confidence.

In the past, Universal Mall mainly used the B2C model, and offline delivery was used as a guarantee, but it did not promote the payment system much. But now, in the area of ​​Universal Department Store, Alipay must carry out all-round promotion.

"Yes, Mr. Chen."

Zhang Jianming wrote down the contents of Chen Yu's arrangement in the notebook.

"Okay, that's all my proposal."

Although there are still some functions in the back, it has to be done step by step.

However, when Zhang Jianming entered the book, he said, "Mr. Chen, Ali has a strong ability to imitate. As soon as our credit system comes out, I am worried that they will imitate us."

"It's okay, they're out of energy now."

Why didn't Chen Yu come up with the entire credit system before, he was worried about Teacher Ma's imitation.

Internet imitation is too easy, too easy.

Often, as soon as your feature comes out, they can come up with it the next day.

In addition, Huanyu Technology entered the e-commerce market later than Ali, and the creation of a credit system was instead a wedding dress for Teacher Ma. But now it is different. Now Mr. Ma is thinking about the b2c market.

Even if he made such a big move, he would most likely be ignored by Teacher Ma.

In fact it is.

After Ali cooperated with Inter Milan Suning, Ali tried a small-scale home appliance promotion.

Although the scale is not large, the effect is very good.

One day sales broke tens of millions, and the previous Taobao transaction data was smashed in minutes.

This also gave Ma Yun hope.

"Mr. Ma, we have contacted more than 1,500 small home appliance stores."

"A little less."

"The main reason is that Huanyu Mall found out about our actions, and competed with us for merchants in major third- and fourth-tier cities. Even some home appliance stores that cooperated with us were robbed by them."

"This guy."

"However, Mr. Ma, you can rest assured that we have increased the investment of ground push personnel, and even penetrated into many rural areas. It is estimated that we will be able to pull in 2,500 during our big promotion at the end of the month."

"Okay, Zhaoxi, you can do it."

Ma Yun nodded.

Although the situation is not the best, but the performance is OK.

Even the number of small home appliance stores is not as good as that of Huanyu Mall, but they have more Gome and Suning.

Both of them are much stronger than Yongle.

The big promotion at the end of the month, he believes, may not be able to pull down the Universal Mall.

"Old Ma, Huanyu Mall has another move."

Cai Congxin, who was on the side, opened Huanyu Mall and pointed to another business that said "Huanyu Department Store".

"This Universal Department Store is independent of Universal Mall, and is a C2C business similar to our Taobao."

"I saw it too."

Jack Ma is a little confused as to why Huanyu Technology came up with another c2c: "What did they think, but it doesn't seem to have much volume."

"It is true that there is not much transaction volume, and only a small number of transactions are made, mainly relying on Huanyu Mall to attract traffic."

"Look at it, there is not much transaction volume in c2c now, and we have to focus on the big promotion at the end of the month."

"Um."

Cai Congxin also recognized it.

He just felt that it was a bit strange for Universal Technology to come up with a c2c business. As for what action to take, he didn't know it. After all, when you have seen tens of millions of transactions a day, you will no longer be interested in the c2c business with a turnover of more than 20 million in half a year.

Genius for a second to remember the address of this site: . Mobile version reading website: