Chapter 410: Huanyu 0 Goods

After finishing the game, Chen Yu rushed to Hangzhou again.

As soon as he arrived in Hangzhou, Zhang Jianming gave Chen Yu a penalty notice sent from above.

"Mr. Chen, the punishment from the top has come down, and the fine is 500,000."

"so far so good."

Chen Yu breathed a sigh of relief.

Although a fine of 500,000 yuan is considered a punishment, it is basically equivalent to a verbal warning.

"It seems that the top also attaches great importance to consumption."

Zhang Jianming analyzed the reasons and said.

"Domestic demand must be strengthened. This is what the top has always wanted to do. Originally, this event could not be blamed on us, but it accidentally stimulated the consumption of the citizens. This is also something the top did not expect."

Chen Yu also nodded: "Well, this matter is ok, what's the situation on Ali's side?"

"They have reached a cooperation with Gome Suning."

"Gome and Suning have figured it out."

"Gome and Suning are traditional home appliance companies after all. They don't know much about the Internet, so they can only cooperate with Ali. However, Ali also sent people to third- and fourth-tier cities."

"Oh, this is what we learned from?"

"Yes."

Zhang Jianming was a little depressed: "They sent more ground pushers than us. Although the cooperating home appliance store can't compare to us, the market is too big, and we can't stop it."

"If you can't stop it, don't stop it, and we don't engage in monopoly."

It is impossible to monopolize e-commerce.

Chen Yu never thought of monopolizing the entire market, but Ali did exactly what Chen Yu wanted.

"Although there is a market for home appliances, the profit is not large, and it will not be the mainstream of the market in the future. Since they are so keen, we can rest assured and boldly engage in our C2C, which is our Universal Department Store."

Universal Department Store is another business of Universal Mall.

Huanyu Mall does b2c,

Universal Department Store does c2c.

But although the business is different, it is still on the same website.

It's just that the same website will be separated.

The reason why we must do c2c is that there are not enough b2c content resources.

It is impossible for users to buy appliances online, and it is impossible for users to buy brands of everything.

Only c2c can provide a wide variety of products.

Similarly, only c2c can encourage more users to try to buy in the early stage.

"Mr. Chen, we have been doing c2c, but the current transaction volume is still very low."

"In the beginning, we didn't look at the transaction volume, we had to focus on the transaction order volume and the number of new user registrations."

"We have done several promotions in this area, but the effect is not good. The reason is that the c2c business cannot do offline delivery, so it is still difficult for users to try online payment for the first time."

Zhang Jianming summarized the problems encountered in the c2c market recently.

"Many users are the same as before b2c, although they want to try it, but they are worried about being cheated."

"this is normal."

Chen Yu nodded, but didn't think it was anything.

The beginning of e-commerce has to go through something like this.

Otherwise, why did Ali engage in Taobao for so long, and the transaction volume is only more than 20 million.

It's because people don't have enough trust in e-commerce.

Otherwise, they would not be so crazy to enter the B2C market.

Of course, this is what Chen Yu wants to see.

Since Mr. Ma started b2c with great fanfare, the rest of the c2c market is left to his own development.

"Mr. Chen, we discussed it and came up with an idea."

"What's the idea?"

"We can cooperate with major supermarkets."

"You mean Wal-Mart Carrefour?"

"Yes."

Zhang Jianming nodded: "The model is the same as ours and Yongle model, so that users can place an order online and pick up the goods offline at the supermarket."

"no."

Chen Yu shook his head: "Huanyu Department Store can't go the way of Huanyu Mall."

Chen Yu explained: "Let's not say whether Wal-Mart is willing to cooperate with us. Even if they are willing, they will not make much profit from cooperation with us. After all, our Universal Department Store sells some small commodities. Moreover, their prices have no advantage. . As a Universal Department Store, we must use the resources of the whole country to lower the price."

Why Chen Yu will set up the headquarters of e-commerce in Hangzhou.

It is because Jiangsu and Zhejiang regions are the most famous small commodity distribution centers in the country.

Generally speaking, if ordinary people want to buy these small commodities, they can only buy them through offline physical stores.

Like buying some stationery.

But these stationery have to go through a series of channels such as wholesalers, retailers and so on.

When it was finally sold to users, the price doubled several times.

One of the advantages of C2C is that those small commodities can be delivered directly to users.

Even with the postage added, they are still a good deal for these small items.

This is the advantage of e-commerce, which can optimize resources across the country.

"In addition, although Wal-Mart has a wide variety of products, the variety is not complete. Compared with all the small commodities in the country, Wal-Mart has no advantage at all."

Walmart can only sell some commonly used items, but in fact there are many things that Walmart can't buy.

Even if you can buy it, some varieties are very single, and there is no room for choice.

"Mr. Chen, if we don't do offline delivery, we can't eliminate users' vigilance. If we can't eliminate users' vigilance, it's impossible for us to increase the number of orders."

"Not necessarily."

Chen Yu shook his head: "If we build an integrity system online, then there will be no problem with c2c."

"Integrity system?"

Zhang Jianming was puzzled.

"This credit system is somewhat like the credit system, which is the same as the western credit system. We can establish this system for merchants, produce and promote it. Once users recognize this credit system, then even if there is no offline delivery, We can still sell products online."

Looking back at the past life, the most commendable thing about online transactions is not technology, logistics, funds, or a series of things.

The most important thing is that e-commerce in the past life has created a set of integrity system recognized by everyone.

It is precisely because of this integrity system that users can be assured of sellers.

It is precisely because most sellers are honest, so users can choose to place an order with confidence.

Just like Taobao's success.

Was Ali at that time because of his great technology?

To be honest, Ali's technology is very general.

Is it because there are so many talents?

It seems that Mr. Ma has his 18 Arhats.

But to be honest, the 18 Arhats of Teacher Ma at that time were ordinary except Cai Congxin.

Even Cai Congxin was not considered a top talent at that time.

But at that time, there were countless companies that surpassed Cai Congxin.

Is it because Ali is rich?

Do not.

Ali doesn't have much money.

Taobao has raised several times, and Mr. Ma has only raised a few hundred million yuan.

Or at this time you will feel that Ali is lucky.

But neither.

Ali is not the first to do c2c business.

There was eBay before them.

Before eBay there was 8848.

So, what exactly made Ali.

According to the memoirs of Teacher Ma in his previous life, he said.

Ali's biggest success is that they have created an online integrity system.

It is precisely because of integrity that this has made Ali.

However, although Mr. Ma said so, the integrity system of Taobao was not very good.

At least there are too many loopholes.

Like Taobao's star diamond grade, it is directly the existence of the brush.

In the past life, a lot of people did e-commerce, and the first priority was not to sell things well, but to get stars first.

If you don't level up a bit, this business can't be done.

Just imagine, if an order is not sold, it will be dishonest. How honest can it be to sell things in the future?

Now Chen Yu has to come up with a brand new integrity system.