Chapter 412: Crazy Brushing

"Mr. Zhang, I think the real-name system and the security deposit mechanism, including the seven-day unreasonable return, can be set as voluntary participation. Because if it is forced, this may cause the seller's rebellious psychology. In addition, some sellers may not be prepared for this. ."

"But if it's not mandatory, how can we ensure the safety of online transactions, and how can we dissuade users from purchasing doubts?"

"We can try to promote, join the real-name system, hand in the deposit, and have no reason to return the legwork within seven days, we can give a logo on their online store page, so that when users buy products, they can see at a glance To these signs. Of course, if not joined then none."

"this is a good idea."

Huang Zheng proposed to Zhang Jianming.

Zhang Jianming nodded after listening.

In this way, users are naturally more inclined to buy these products from stores that provide more security services.

In addition, he can influence those merchants who have not joined these services to move closer to these services.

after all.

If you want to do business, you want to make more money, in addition to products, you have to fight for services.

Even in real business.

At that time, it will not be the official forcing you to join, but they will voluntarily choose to join.

Even if you don't join in the future, no one may want to buy your product.

"Well, let the technical side handle it."

Naturally, this kind of thing was not reported to Chen Yu.

However, after Chen Yu found out, Chen Yu was very satisfied.

When he told Zhang Jianming before, he did not take into account the acceptance of the business.

Because in Chen Yu's memory, almost all businesses did this.

There is nothing that is acceptable or unacceptable in the past life.

But looking at it now, when e-commerce is just starting, it does have to be guided step by step.

Even businesses cannot use tough measures.

Fortunately, Zhang Jianming and the others did a good job.

There are many details that they didn't expect, but they thought it through.

"Sure enough, as long as they are given a platform, they are not necessarily worse than those bigwigs."

This is the same as the Eighteen Arhats who followed Ma Yun in the previous life.

Chen Yu nodded secretly in his heart.

Alibaba, on the other hand, has launched a much larger promotion for the month-end sale.

First of all, in terms of offline stores, Ali has nearly 300 stores in Gome and Suning in first- and second-tier cities.

In addition, there are nearly 2,000 small home appliance stores in the third- and fourth-tier rural areas.

Of course, in addition to these home appliances, Ali also found some other brands to settle in.

On the advertising side, there are several celebrities.

[The e-commerce war has started, Huanyu or Ali? 】

[Can the month-end promotion break the record? 】

[The home appliance market is promising, and all kinds of capital are entering the market quickly.

】

Various media reports from time to time.

It does.

Whether it is now or later generations, the scale of home appliances is incomparably large.

According to statistics from the Bureau of Statistics, in 2002, the output of color TVs alone reached more than 50 million units.

In addition, the output of air conditioners reached 30 million units, and the refrigerators and washing machines were 15 million units respectively.

This is a billion-dollar market.

This is only 2002. Although 2003 has not passed, from the current sales volume, the data of the home appliance market in 2003 increased by 37% compared with 2002...

But before, this market could only be accessed through offline stores, but now, online brings more choices to everyone.

At the same time, e-commerce also brings more resource optimization to home appliances.

For example, due to the promotion of this time, more advanced home appliances of various series have accelerated their pace of entering the market.

In addition, due to the entry of e-commerce, prices have become more transparent, which also brings real benefits to users.

Therefore, the above situation is also very supportive, and a delegation has been sent to conduct in-depth inspections of home appliances.

"Why are you staring at the computer all the time, come and come, come and drink a glass of water."

"Mr. Ma, the event is about to start."

"You have to drink water at the beginning. If you keep looking at the data on the computer, can we sell more?"

"Hehe, we just want to see the real data, and we really want to see if our data today can break the record of Huanyu Mall."

Lu Zhao couldn't help but smile, but in his heart he admired President Ma immensely.

After a while, the event was about to start, and Mr. Ma was so calm.

However, what is light.

It's all fake.

In his heart, Ma Yun was more excited than any of them.

It's just that he is the boss of Ali, and he wants to set an example to everyone.

No matter how excited he was, he had to pretend he didn't care.

"Isn't it just a statistic, it doesn't matter if it's high or low."

Ma Yun continued: "We have done everything we need to do, and everyone has done a good job. I am very satisfied with everyone. As for Huanyu Mall, we can do our best. Why should we compare with them? They are not there either. How good they have to be. Although their data was good before, it was actually like that. But I want to tell you that in the future, our Ali's data will be 10 times, a hundred times, or even a thousand times that of Huanyu..."

Finished blowing cowhide.

Jack Ma feels good.

However, this time the event has officially started.

1000000.

10 million.

30 million.

80 million.

The sales figures in the background kept rolling, and in just a few minutes, the entire sales reached more than 80 million.

Although more than 80 million is not a big number, after all, it sells home appliances, and the average price of each home appliance is more than 1,500 yuan, which is actually not many. But precisely because he is a major appliance, even if there are not many units, the scale of his addition is still a huge volume.

At present, they don’t need to make money for users, but in the future, as long as users cultivate, it will be time to make money.

You don't need to earn much.

Even if you can earn 2%, with the size of the home appliance market, there will be billions of profits a year.

What's more, the scale of the home appliance market will continue to explode in the future.

"Mr. Ma, Mr. Ma, we may have to break the record of Huanyu Mall."

Lu Zhaoxi said excitedly.

"Break 100 million, break 100 million."

Everyone screamed excitedly, and soon, 100 million was left behind.

"130 million."

"180 million."

"200000000."

In the 7th minute, Ali Taobao Mall broke the 200 million transaction record.

"Mr. Ma, 200 million, we have broken the record of 200 million."

"Break 200 million in 7 minutes, Mr. Ma, we surpassed Huanyu Mall, we surpassed them."

The whole office screamed wildly.

Ma Yun also slapped the table with excitement.

Great.

He waited too long for this day.

He also felt that Huanyu Mall had held several promotions, which had consumed the purchasing potential of many online users.

But now, no.

This market is really too big, and Huanyu Mall has only developed a little bit.

"230 million."

"250 million."

"280 million."

The data continues.

In the 10th minute, the sales data of Taobao Mall reached 290 million.

This is an amazing record.

Such a sales data not only surpassed the Huanyu Mall, but also created another sales record.

[Taobao Mall, broke 300 million sales in 10 minutes. 】

[Overtaking Huanyu, Taobao is the No. 1 in the industry. 】

[290 million, Taobao Mall not only created a domestic record, but also created a global record. 】

Countless media scrambled to report it.

That night, Alibaba cheered.

"Come on, everyone has worked hard, cheers."

"No no no, it's not hard, I'm still very excited now."

"Yeah, we finally see hope, cheers..."

The next day, Alibaba updated the final 24-hour sales record of 600 million.

More than 500 million in Universal Mall.

"Okay, we celebrated yesterday. Next, let's work hard."

"We still have a lot of orders to process."

Ma Yun calmed down from the excitement.

The record is only temporary, and they have a lot of work ahead.

In particular, there are many who do not choose to pick up the goods online and need logistics delivery, which is also very large.

But the bigger the amount, the happier Ma Yun is.

This proved that this event was very successful.

Not only did they make a name for themselves, but they also cultivated users.

I believe that after this time, more and more people will buy online.

Even if offline stores are not needed in the future.

However, when Ali was processing these orders, the technology side discovered a problem.

"Mr. Ma, we found a lot of fraudulent bills."

"Billing the bill?"

"Yes, you see, there are more than 1,000 IPs here who bought several batches of home appliances in different batches, and they picked it up again in a very short period of time."

"These guys."

Ma Yun frowned.

He had previously considered that someone would swipe the order, but at that time, he did not deal with the swiping order specially. Although the brushing itself can also increase sales, although they will lose money, but they will lose a little bit. For the sake of the overall situation, Jack Ma will not take any action against them for the time being.

"The amount is not very large, forget it."

More than 1000 IP brushing orders are still acceptable.

They brush the bill just to earn the subsidy.

But each subsidy is not much.

Even if they brush, they will only lose a few hundred thousand at most, which is nothing.

"Mr. Ma, it's true that more than 1,000 IPs are not swiped. What I'm worried about is that there are other people who will swipe?"

"Are you saying that they're going to swipe a lot by changing IPs?"

"It's possible."

"Check it out."

Ma Yun shuddered in his heart.

If this is really a lot of brushing, this wave of promotions, they will lose Ali.

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