Chapter 404: Home Appliances Going to the Countryside

"State subsidy?"

"Government support?"

"Sannong Construction?"

"I go……"

Chen Yu was stunned: "This, this, leader, this is not the flyer we sent."

"Although it wasn't the flyer you sent, it was sent by those home appliance stores. Wasn't this your order?"

"Leader, we have no instructions."

Where does Chen Yu know what the flyers are from these home appliance stores.

Unexpectedly, these slogans were written.

"That means, the subsidy to users is fake?"

"It's not fake?"

"Since it's not fake, what do you say?"

"Leader, we are not under the banner of the country, but to be honest, we put in these subsidies at a loss."

Facing the leaders of the General Administration, Chen Yu told the truth: "Leader, maybe you don't know, the second wave of promotional activities, just the subsidy money, we lost 20 million, plus advertising, publicity, manpower, material resources, we held this One event, lost more than 30 million."

This is a fact.

"You are still willing to do it after losing so much?"

"Leader, you must also know that the development of the domestic Internet is not particularly perfect, and e-commerce has just sprung up. If you want to make this market bigger and stronger, basically you can't make money in the early stage. We also pay for the future. propaganda."

"Even if you pay money, it's not right to use it as a banner."

"lead……"

Chen Yu opened his mouth, not knowing what to say.

There's no way to explain this kind of thing.

Even if you say it's not the idea of ​​Huanyu Mall, you won't think so.

"Leader, you can send someone to investigate. Of course, I'm not excusing myself. Although these leaflets were printed by our franchisees, it would be wrong to say that we were completely ignorant. However, major third- and fourth-tier merchants sell There are not many means, and home appliances are actually quite difficult to sell in third- and fourth-tier cities. Although such a slogan may also be branded, it is actually for promotion, and in fact, it is really subsidized, and users also get benefits.”

"So I have to thank you Huanyu Mall?"

"It is not necessary to say thank you to Huanyu Mall. We are also for our e-commerce website. However, I think it is feasible to use certain subsidies as a means to stimulate user demand and ultimately convert it into real sales. It can allow ordinary people to use new home appliances, and on the other hand, it can greatly promote the development of domestic demand. If this model is promoted and a strategy for home appliances to the countryside is developed, it will also greatly improve the national economy. "

"Home appliances?"

Liu Qianxin is the third-in-command of the General Administration, graduated with a graduate degree in finance, and has a lot of research on domestic economic development.

Chen Yu's explanation just now, although he knew that Chen Yu had some sophistry, was actually quite reasonable.

When Chen Yu summed up these strategies into the words "home appliances to the countryside", Liu Qianxin felt that his eyes were bright.

"Home appliances to the countryside, can you focus on what it means to send home appliances to the countryside?"

"Leadership, the country is developing in all aspects, and economic growth can be described as a solid driving force. However, my country's main economic growth depends on investment and exports, and our share of consumption is not high. But we have a population of more than one billion. It stands to reason that consumption-led market is the healthiest economic model, because even if investment and exports are affected, we can still rely on our own consumption to move forward.

It is a pity that due to various reasons, our domestic consumption has not made particularly great achievements. First- and second-tier cities are slightly better.

They have the best resources, the best welfare, the best transportation, the fastest information... However, in the third and fourth tiers, they are not as good as the first and second tiers in all aspects, so this also restricts their development. Just like home appliances, every family needs all kinds of household appliances, but in third- and fourth-tier cities, these appliances have become a luxury. If the above can take certain means or measures to allow home appliances to enter thousands of households, I believe this will have a huge impetus for optimizing my country's industrial structure and promoting economic development. "

Chen Yu talked eloquently.

As soon as the policy of sending home appliances to the countryside in the previous life was released, it can be said that it opened up the consumption of third- and fourth-tier citizens.

So far, the domestic economy has also changed from relying on investment and exports to a consumption-led economic structure.

This structural model also makes the domestic economy full of infinite charm, and also resists many external risks.

"You study economics?"

Liu Qianxin listened to Chen Yu's explanation quietly, and asked suddenly.

What Chen Yu said just now is more clear to him than many people.

Although the domestic economy is developing very well, there are still many external problems.

such as investment and export.

These two are very risky in the global trade environment, and some places also take the form of trade barriers.

This is not bad, but if there is a trade war in the future, it will be even more troublesome.

If there are problems with investment and exports, the domestic economy will be in considerable trouble.

However, if the economy is transformed, an economic structure dominated by consumption, especially domestic demand, should be cultivated.

This is undoubtedly much better than relying on investment and exports alone.

"Leader, I am currently a freshman in the Department of Economics and Management of Shencheng University."

"Department of Economics and Management of Shencheng University, you are still in your freshman year."

Liu Qianxin was a little surprised, but quickly said, "It seems that Shencheng University is still as pragmatic as ever."

"What you said just now is very good. Our country also hopes to have insightful entrepreneurs like you. However, no matter what, whether it is for yourself or others, you must not use illegal means. We will investigate clearly. Alright, that's it for today."

After that, Liu Qianxin and the other leaders left the Universal Mall.

...

"Zeng Xiang, what do you think?"

"General Administration Liu, maybe Huanyu Mall really doesn't intend to use their name to engage in promotions. At least, we don't have any of these on their website or in their external advertisements. As for these flyers, it may be those third- and fourth-tier ones. It was printed and distributed privately by the small home appliance store."

Zeng Xiang is the head of Hangzhou's industrial and commercial department.

The headquarters of Huanyu Mall is also in Hangzhou, and he is most aware of the influence brought by Huanyu Mall.

Take the recent two waves of promotions at Huanyu Mall.

Not only did it sell so many products at once, which enhanced the growth of gdp, but more importantly, when Huanyu Mall led the development of home appliances, it also led to the development of various small commodities in Hangzhou. Moreover, they have vigorously entered the field of logistics and warehouses, not to mention the whole country, just in the Yangtze River Delta region, all kinds of commodity transactions are much faster than before.

Once commodity trading picks up, it will be difficult for the economy not to grow.

He is very hopeful to see e-commerce companies like Huanyu Mall become bigger and stronger in Hangzhou.

"Hehe, Director Zeng, it seems that you, Hangzhou City, are very optimistic about this Huanyu Mall."

Liu Qianxin smiled: "I didn't ask this just now, I asked what you think about home appliances going to the countryside."

"Oh, Director General Liu, you are asking about home appliances going to the countryside."

Zeng Xiang was a little embarrassed, and he said, "I think the idea of ​​home appliances going to the countryside is very good. I didn't expect Chen Yu to come up with such an idea as home appliances going to the countryside. If the top can really launch such a Policy, I believe that this can definitely stimulate the consumption of residents in third- and fourth-tier cities. Moreover, this may not be short-term, but long-term..."

how to say.

In fact, residents of third- and fourth-tier cities may not be able to afford these appliances at all.

They just feel expensive and would rather save their money than buy such expensive appliances.

But if you put your money in the bank, how will the economy recover?

If the economy wants to develop, this money must be circulated.

The faster the circulation, the faster the economic development.

But before the top has been suffering from no way.

You can't send money to residents to spend.

In fact, there are some areas that directly send money to citizens for consumption.

What for?

It's not that the government has a lot of money, it's to stimulate consumption and stimulate the economy to become active.

But Chen Yu's proposal to send home appliances to the countryside is undoubtedly much more useful than sending money directly.