Chapter 986 Boss Ma's Nightmare

Before setting off for the United States, Lin Qingya used the fastest speed to confirm the charter flight process with Air China.

As soon as Air China heard that Makino Technology, a domestic star company, wanted to charter a flight to send its employees to the United States to expand overseas markets, the company's executives immediately attached great importance to it and fully cooperated with Makino Technology to organize and arrange charter flights.

The model, route and date of the Makino chartered flight to the United States were soon determined. Air China temporarily dispatched a Boeing 747 from the recent transoceanic routes as the service aircraft for the Makino charter flight, tentatively scheduled for October It took off from Yanjing Airport at 11:30 a.m. on the 18th. The plane flew directly from Yanjing to San Francisco. The whole journey took 12 hours. The time to arrive in San Francisco was 8:30 a.m. local time.

Since the Capital Airport is the base airport of Air China, no airline here can compare with Air China in terms of resource possession. Air China specially allocated the largest hangar and the apron in front of the gate, and reserved it for the morning of the 18th for Muye Technology Do a farewell ceremony.

The news that Muye Technology is preparing to charter flights to send nearly 100 employees to the United States for overseas work quickly spread throughout the entire Chinese Internet industry.

For a time, the entire domestic Internet industry was excited about it.

Chartered flights to send nearly 100 employees to work overseas in the United States is an unattainable dream for all Internet companies except Makino Technology.

This time the Chinese Internet industry is surprisingly united. It may also be that everyone has long realized that Muye Technology has left everyone behind, so almost no industry insiders will be jealous of Muye Technology’s overseas expedition. On the contrary, everyone It is hoped that Muye Technology will be able to fight a beautiful battle in the United States on behalf of Huaxia Internet companies in overseas markets this time.

The Huaxia Internet market, as a market that highly imitates the American Internet and is highly penetrated by American capital, this move by Muye Technology is a feat for the entire domestic Internet industry, and it has a feeling of "turning over a serf to sing".

However, in the entire industry, there is one person who is quite unhappy with the move of Muye Technology. This person is Boss Ma in Hangzhou.

Boss Ma has been tortured by Li Mu for quite a long time, and these days, he has not been able to escape the nightmare created by Li Mu.

Since Taobao added watermarks to all product detail pages, Letao's work efficiency has fallen into a quagmire.

In the end, Letao could only be forced to change the routine, and gave up crawling the Taobao website directly, and gave up the manual blocking of the Taobao watermark. Instead, he persuaded the seller to organize the corresponding materials, and let the staff of Letao be responsible for uploading, but in this way , the behavior cost of Taobao sellers to open stores in Letao has increased a lot, so the enthusiasm of Taobao sellers has been greatly affected.

When Letao tried his best to persuade more Taobao sellers to cooperate, the industry suddenly became very upset because of the news that Muye Technology was about to send employees to the United States by chartered flights.

When he was tired of dealing with the comprehensive crushing of Taobao.com, another business of Li Mu had already begun to expand overseas markets. This was almost a historic big step taken by Li Mu for the entire Huaxia Internet. Needless to say, the comprehensive strength of the key people has already left him and all other Huaxia Internet people far away. The gap with Li Mu, the old enemy, is so big that Boss Ma's mood is naturally not good.

After a National Day holiday, Letao successfully persuaded less than 500 sellers from Taobao. Among them, Letao only completed the listing work for 60% of the stores due to manpower constraints. Although Letao has already Started diverting from the outside, but with little success.

The traffic bought by placing advertisements on other sites is somewhat difficult to convert. Even the converted users are only visiting users, and there is a larger registration threshold waiting for him, plus Letao The influence of the company is already negligible, so there are very few users who can really settle down.

Boss Ma has been very troubled by this matter recently.

He is not Li Mu. Li Mu has YY, YY.com, YY123 and other traffic portals as traffic support. These three traffic portals can occupy three seats in the top four of Huaxia Internet, and the other seat is Baidu.

Compared with Li Mu, Boss Ma doesn't have any traffic entrance, just like a country with extremely scarce resources. All resources are imported. The same is true of Letao's traffic, which is all bought with money.

But the most terrible thing is that the conversion rate of the traffic purchased with money is appallingly low. As a result, the entire promotion cost is desperately high.

Boss Ma has been worrying about the source of traffic and the conversion of traffic recently. The only thing that can make him feel relieved is that the sellers who have already listed on Letao have begun to guide Taobao buyers to transfer to Letao to register and download. one.

However, Cai Chongxin just sent a survey feedback to Boss Ma. Judging from his survey results, the conversion rate of this approach is not high.

Cai Chongxin’s survey results show that because Letao gives sellers additional platform subsidies, those sellers who have already listed on Letao are still very motivated, and they have basically communicated with every buyer on Taobao to register with Letao single thing, but most buyers are not interested.

Boss Ma asked Cai Chongxin: "What is the main problem of the low conversion rate of Taobao buyers?"

Cai Chongxin said: "The problem is that Taobao sellers pay attention to our platform subsidies, but Taobao buyers don't buy it, and they don't have enough motivation to make them pay to register users and bind our payment channels."

Boss Ma frowned and said, "Let the sellers guide them! Don't we want them to guide Taobao users to place orders on our platform?"

Cai Chongxin nodded and said: "That's what I said, but the seller has no right to speak in front of the buyer, and the buyer also spends money to buy the goods. When there is no difference between the price and the goods, how simple is it? How come, so the seller asked them to come to Le Tao to place an order, and most of them refused directly."

Boss Ma asked: "Don't those sellers promise to give certain discounts to cross-platform buyers? We give them five points of subsidy, and even if they give two points to buyers, they can also encourage buyers to come to Le Tao. Single!"

Cai Chongxin said: "I asked our employees to register buyer accounts to make unannounced visits to some sellers. Most of the sellers are iron roosters. Although they have a promise of our 5% platform subsidy, they do not give users any additional profits. Do everything possible to fool buyers into placing orders on Letao; there are still a small number of users who clearly express their willingness to give users certain discounts, but the discount rate is too small to attract users.”

Said, Cai Chongxin added: "In most stores, the average price of a single product is less than 50 yuan, and the unit price of a customer does not exceed 70 yuan. For orders of 70 yuan, our platform subsidy is only 3.5 yuan, even if the seller even It is a two-yuan discount for buyers, and it is difficult to support Taobao users to register a new account on Letao, bind our payment channels, and then place an order. The behavioral cost of this series of operations is a bit too high.”

Boss Ma immediately said: "Don't we still have shipping discounts? A seller can save a few dollars in shipping by using our express delivery. If you add up, for an order of 70 yuan, the seller will earn at least 7 more than on Taobao. Yuan, or even more, give half of it to buyers, and buyers can be more motivated.”

"It's useless." Cai Chongxin said: "We can see through this layer, but these small sellers can't see it through. Most of them are greedy and want to make any money by themselves. The profit from selling the goods itself has to be earned, and the platform gives him additional subsidies. You have to earn, even the difference in shipping costs.”

"Foolishness..." Boss Ma slapped the table angrily: "It's not the way to go on like this, we have to think of a way to ensure that buyers can get more profit when they place orders at Letao."

Cai Chongxin said: "There is definitely no way to force sellers to make profits. In that case, the enthusiasm of sellers will be hurt."

Boss Ma blurted out: "We don't touch the interests of sellers, but directly target newly registered users with a platform discount."

Cai Chongxin asked: "What kind of discount will be given?"

Boss Ma thought about it and said, "Well, from today, every new registered user will be given a five-yuan coupon and a free shipping coupon within one kilogram. Both coupons need to be over 50 yuan before they can be used. And only one coupon can be used for a single order.”

Cai Chongxin calculated it carefully and said, "Mr. Ma, in this case, our costs will increase a lot! Now that the grassroots of our three express companies have been dug up by Taobao Logistics, there is a serious shortage of people. Now the cost of the entire logistics is With the increase, for a free postage coupon, our cost loss will definitely exceed five yuan."

Boss Ma immediately said without doubt: "Don't calculate these useless details! You are now afraid of giving users too much subsidies and the cost pressure will be high, but have you ever thought that if there are no users, our cost pressure will be even greater! "

After saying this, Boss Ma continued with a gloomy face and continued: "Muye Technology will send the team to the United States to expand its territory. We are still hesitating for a little buyer's subsidy. If this goes on, what can we do with it? Taobao competition? Right now Taobao has not taken any other measures against us, but do you know if Li Mu is planning any big moves? If he has other moves, it will be even more difficult for us to gain a firm foothold!"

Thinking of Li Mu's current achievements and the predicament Li Mu created for himself, Boss Ma lost his senses. His biggest opponent was going further and further on the road ahead of him, so far as he subconsciously felt that he would never be the same in his life. Possibly catching up with him, this feeling is too painful for a person with a strong nature!

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