Chapter 1008 Boss Ma's "Luck" Is Here

A few days later, the Haidian District Court, where Muye Technology is registered, finally formally accepted the case of more than 200 Taobao sellers jointly suing Muye Technology.

The acceptance of this case did not cause any waves in the Internet industry, but it aroused considerable attention in judicial departments across the country.

Before this, there were almost no lawsuits around "online virtual property" in the whole country. Now the Haidian District Court has received the first lawsuit of this type of case, and they also chose to accept the case, which has a great impact on the judicial department. big.

Generally speaking, whether the court accepts a case also represents the basic attitude of the court.

If someone goes to court to sue a U.S. spy satellite for infringing on his sexuality, or sue a neighbor's fart for causing him psychological harm, the court will definitely not accept such an unjustifiable lawsuit. If the court accepts it, then On a subtle level, it can also be understood that the court basically recognized the legal basis of the plaintiff's lawsuit.

Therefore, the Haidian District Court's approach to this case has a very significant impact on the entire domestic judicial field. If the Haidian District Court refuses to accept it, it means that in the eyes of the Haidian District Court, the concept of "online virtual property" lack of legal support;

On the contrary, if the Haidian District Court accepts it, it can be understood that the Haidian District Court has basically recognized the legality of "online virtual property".

Now, the Haidian District Court has bravely taken the first step to recognize "online virtual property", but no one thought that the first step that the law in this new era must take is actually used in Muye Technology .

People in the judicial field, especially in the field of economics and commercial affairs, almost all focus on this lawsuit. Everyone basically has their own judgments. Most people think that since the Haidian District Court has accepted this case, then the plaintiff wins. is more than 80% likely.

Based on the information obtained from various sources and his own control over the whole incident, Boss Ma is almost 100% sure of winning the case, but Boss Ma does not want to force Li Mu to submit through the verdict. He prefers to make Li Mu break his promise in advance. , take the initiative to make concessions.

If a normal judgment is passed, the time period from preparation to court hearing to judgment is too long. For the current Letao, time is money, and the faster the development, the better, so he does not want to delay, and he cannot afford it;

Moreover, Li Mu himself said that "Muye Technology will never compromise with the seller of fake goods". If the court judges him to lose and forces him to compromise with reason, even if Li Mu compromises, it is not a broken promise. , Boss Ma even hopes that Li Mu can compromise before the sentence is pronounced, which is not only more efficient for Le Tao, but also means that Li Mu broke his promise and was slapped in the face by himself.

but,

Boss Ma is not sure which path Li Mu will choose. In his opinion, this matter can only depend on luck.

But sometimes, if luck comes, you can't stop it.

...

Just at this juncture, Taobao's first National Personal Webmasters Conference will be held in Yanjing.

Thousands of individual webmasters rushed to Yanjing this weekend at the end of October, using various means of transportation such as sky and underground, to prepare to participate in the largest event in the China Internet industry since its birth.

Personal webmasters are a group of stragglers with uneven qualities in the Internet industry. They are rarely seen individually, but if these stragglers are integrated together, they are almost the most powerful new force in the Chinese Internet industry. .

The birth of "Taobao Alliance" has enabled these individual webmasters who are fighting each other to find a more efficient and more imaginative way to monetize traffic. At the same time, it is like cement, which bundles and integrates a scattered individual webmaster together, so Everyone in the industry knows that this Taobao National Personal Webmasters Conference is, to put it bluntly, a community gathering of the Taobao Alliance.

In the community of Taobao Alliance, Taobao is the well-deserved boss, and every individual webmaster who joins the Taobao Alliance is a younger brother in this community. Enthusiasm swarmed.

In the star-rated hotels that Taobao has contracted this time, there is an endless stream of personal webmasters who come to sign in and check in, and the scene is very lively.

Every individual webmaster who comes to sign in represents an average of tens of thousands, hundreds of thousands or even millions of visits per day. In the eyes of Internet practitioners, these people are no longer independent living people. Rather, it is a flow entrance that walks one by one.

Some people joked that Taobao Alliance has basically monopolized more than half of the effective traffic of Huaxia Internet in its own hands. Entrance.

In fact, this joke-like remark just happened to guess what Li Mu was thinking.

Li Mu felt that in the past, individual webmasters were equivalent to independent farming families. Everyone cultivated and planted their own farmland, and then sold the wheat they harvested to various merchants at will. Some people sold the wheat to the sesame shop. Some were sold to pancake stalls, while others were sold to bakeries and steamed buns.

Li Mu believes that this kind of business structure is too simple, so simple that some are lazy and easy, and the efficiency is naturally a lot worse.

What Li Mu wants to do is to set up a "flour factory" for deep processing of wheat by himself. Merchants who need flour ensure that the wheat can be sold at a better price after further processing.

Right now, Li Mu has an all-encompassing Taobao in his hands. It seems that Li Mu's flour mill is still trying to be self-sufficient. Monopoly on the food market.

Food is the traffic of the Internet industry.

Li Mu wants to bring together a huge number of individual webmasters, and the powerful traffic formed can not only be used to promote Taobao and Taobao products, but also has room for imagination: once the traffic accumulates to a certain level, these traffic can pass through himself. To repackage, integrate and sell, if there are other websites that want to promote, you can buy traffic directly from Taobao Alliance.

In order to achieve this, the first thing to do is to have a high degree of control over the individual webmasters in the alliance. The purpose of this webmasters meeting is to recruit younger brothers and form gangs.

Seeing that Li Mu's plan was quite feasible, and he didn't know who had the pink eye disease, he published an article on major websites.

The title of the article is: "Li Mu's Double Standard Against Virtual Property."

In the article, the author compares the personal YY account and personal website together.

The author first took out the example of Li Mu's refusal to compromise with more than 200 sellers before, and put forward the first argument: Li Mu believes that users have no control over their registered YY accounts, and the real control should be provided in the YY service. business, that is, in the hands of Muye Technology, is this argument reasonable?

Assuming this argument is reasonable, then when compared with individual webmasters, you can immediately find a huge logical loophole.

The source of this huge logical loophole is: if the domain name provider of the Internet also adopts the theoretical basis of Makino Technology, it means that the control of any website is not in the hands of the domain name and the website owner, but should be in the domain name. in the hands of the supplier.

But is this possible? If you really follow this theoretical basis, let alone individual webmasters' websites are not their own, even Li Mu's YY website is not from Muye Technology, it should belong to the domain name provider. If one day the domain name provider wants to block Li Mu's website YY.com, will Li Mu willingly watch YY.com be blocked?

The author also made a sharp assumption: If Muye Technology really has the right to block the user's YY account at will, does that mean that the domain name provider also has the full power to block all websites at will? Does it mean that the domain name provider can take over the YY network of Muye Technology at any time?

The answer is obviously no. The article says: Li Mu himself understands the logic very well. He knows that every webmaster has absolute sovereignty over his own website. He also knows every website and its content and traffic. It is the virtual property of the individual webmaster, not owned by the domain name provider, so he created the Taobao Alliance to help individual webmasters use their virtual property to earn more benefits.

Therefore, the author questioned Li Mu at the end of the article: "Since Li Mu respects the virtual property of individual webmasters, why can't Li Mu's Muye Technology respect the virtual property of YY users? Domain name providers have no right to interfere with the operation of individual webmasters, and Muye Technology also naturally It has no right to interfere with the behavior of YY users, and has no right to ban YY users.

The same legal principles apply to the two matters, but Li Mu has to make a 180-degree difference. He highly respects the virtual property of individual webmasters, but tramples on the virtual property of YY users. "

Finally, the author also shouted to Li Mu in the article, saying: "I hope Muye Technology can give a proper solution to this matter, respect everyone's virtual property on the Internet, and treat all Internet users equally. Otherwise, if a leading company is discriminating, the atmosphere of domestic Internet development will be greatly negatively affected.”

As soon as this article was published, it made headlines on major portal websites except YY.com, and had a lot of influence in the industry.

After seeing this article that grabbed a lot of headlines on the Internet portal, Boss Ma was so excited that he could not close his mouth. In his opinion, it was indeed time for him to turn around. Talented people jumped out on their own initiative, and in a very clever way, took advantage of Li Mu's opportunity to hold a personal webmaster meeting, and raised huge and almost irrefutable questions to Li Mu. It seems that the overlord logic of Li Mu and Muye Technology will soon be rejected. This article is completely broken.

However, the excited Boss Ma never dreamed that this rhetoric and argument were very sharp, and even a sharp article was written by Li Mu himself...