Chapter 1014 The Troy Project in "Paradise Town"

When the Taobao Alliance 2.o algorithm was officially launched and the advertising costs of the alliance were officially borne by Taobao sellers, Taobao also entered a period of rapid expansion. Because it did not use the profit model of advertising bidding, Taobao sellers wanted to get more promotion resources. , he can only do his best to improve his credit, sales, and user satisfaction, so the atmosphere of the entire Taobao.com was extremely positive for a while, which made Li Mu extremely gratified.

Li Mu finally saw the situation he really wanted on his Taobao.com. After destroying the batch of fake sellers, all the sellers on the platform dare not sell any fake and shoddy goods in their online store.

After the introduction of the new algorithm and new rules of the Taobao Alliance, all Taobao sellers have realized the importance of honest management, and everyone understands that the algorithm is not only a set of things written to death, but also the most demanding "online law enforcer" "For the perfect and powerful algorithm rules, Taobao sellers can't find any shortcuts to deceive this algorithm. The only way is to try to cater to the algorithm.

In a very short period of time, Taobao's ethos has reached a height that the Chinese e-commerce industry has never reached in the past ten or twenty years.

"Integrity management" is the core of all business behaviors, but the embarrassing thing is that in the past life of Huaxia's e-commerce field, these four words were the least valued.

Because the beginning of domestic e-commerce has gone down a crooked path, so that there are many imitators, and the entire e-commerce industry has been in a mess from the beginning. At the same time, it also destroys the development of the entire domestic real manufacturing industry, which has brought a huge blow to the entire commercial economy.

Almost every e-commerce platform is trying every means to improve its platform data and increase its valuation. Many platforms do not hesitate to violate morality and violate the law. 2 It’s okay to sell fake goods, which is the most unacceptable. Yes, many B2 platforms are selling fakes themselves;

And every online store operator is full of thoughts on how to maximize profits. Among them, a considerable number of online store operators, under the premise of imperfect laws, coupled with the platform's connivance and inducement, violated all the time. It violates the law and tramples on the rights and interests of consumers.

The bad ethos of the previous life quickly became a climate after it was formed, and eventually swept the entire China Internet, and even the offline real economy.

However, now, Li Mu can say with a clear conscience that he has made a good start for Huaxia E-commerce in this life! If Letao is completely destroyed and government legislation is promoted, it will bring huge changes to the entire e-commerce industry!

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The rapid development of Taobao has even brought opportunities for the entire e-commerce industry. Other e-commerce platforms, including Letao, have experienced rapid development in overall data.

In the eyes of industry insiders, the spring of e-commerce has come.

Boss Ma put a lot of effort into improving Letao's data. The good news is that Letao's overall sales have increased faster than he expected, and it has increased by leaps and bounds for several consecutive days, which is a gratifying achievement.

When Boss Ma was excited about the rapid progress of Letao, he never dreamed that in recent days, the navy under Zhao Kang had contributed a considerable part of the growth rate to Letao.

Boss Ma never thought that other people would deliberately swipe orders on his platform, not to mention that Zhao Kang and Li Mu have become more skilled after working together for a long time. Impossible to be found.

During this period of time, Li Mu and Taobao did not take any action against Letao. It seemed that they had acquiesced in the current way of exhibition of Letao. This made Boss Ma relieved. He thought that he had finally found it outside the scope of Li Mu's ability. A foothold, although it is to survive in the cracks, but fortunately, it can be accommodated in the cracks. With the character of Boss Ma, all he has to do is to stand firm in the cracks, fill the cracks, and then rush out of the cracks to gain more. large living space.

So far, for Letao and Boss Ma, Li Mu has completed all the layouts, and handed over the task of Jia Letao's death to Zhao Kang, and he has turned his attention to the promotion of yy overseas.

The more than 100 employees who first went to the United States have settled down and started working in the United States. These more than 100 people are divided into three teams, and each has its own mission.

Among them, Lin Qingya took hR and support team to build the American branch of Muye Technology in Silicon Valley, and at the same time began to meet with various Silicon Valley talents in Silicon Valley to recruit for the American branch of Muye Technology;

As soon as the server erection team arrived in the United States, they began to cooperate with local server service providers. On the one hand, they enhanced the server carrying capacity of Makino Technology in the United States at this stage, and on the other hand, they immediately prepared to build Makino Technology's data processing center in the United States;

The third team is the promotion team of "Paradise Town". After a period of planning and preparation, they have started the promotion mission in the United States. The first group they will focus on is the American college student group.

Li Mu is very interested in college students. In his opinion, for Internet companies, college students are more important than elite groups, because elite groups are too calm and realistic, it is difficult to impress them, and even if they impress them, it is difficult to impress them. They are transformed into sources of diffusion; however, the college student population is different. They are young, receptive to new things, and energetic, and are naturally good sources of diffusion.

Therefore, in Li Mu's overseas planning, the group of overseas college students is a crucial part.

Long before the promotion team of "Paradise Town" came out, Li Mu formulated a promotion plan for American college students called "Trojan Horse". The specific method of operation is: by paying generous compensation, to hire club leaders, campus cheerleaders, and the most popular male and female students in major universities in the United States, and let them use their strong relationships and connections on campus. Promote the game Paradise Town.

This is the first time that Li Mu has used the mature "Internet celebrity model" in promotion. Celebrities on campus, like online celebrities, are the core figures in the group, because the group pays too much attention to these people. , so these people themselves have a special ability: it is very easy to induce the herd effect.

Li Mu feels that the celebrity effect on campus is very strong, both domestically and abroad. In China, the school flower's QQ account, Weibo, and the school's intranet always have the most followers; abroad, the school flower's msn, Facebook, and Titter must also be She has the most fans. The excessive attention of the fan group to the school flower has given her a strong influence in this fan group, so her own commercial value is very high. No one has paid attention to this level yet, so it is Muye Technology. good opportunity.

"Paradise Town" itself is a social game, and the most important way of spreading is social relations, and these people are just the focus of the social circle of college students, so as long as you spend money to take down these people, with this group The influence of people on campus, "Paradise Town" will naturally not worry about spreading in this college.

Just imagine, if the president of a certain college fraternity in the United States is playing this game, as long as he speaks a word, there will be a large number of followers immediately following his footsteps into the game. The cheerleader can make all the boys in the school go crazy. The girls, not to mention the influence.

If it is a school grass, a school flower, the influence on the campus is even stronger.

When implementing the "Trojan Horse" plan, the promotion team of "Paradise Town" knew very well the importance of crossing Chencang secretly.

All of a sudden, many American college students noticed that a lot of advertisements about a game suddenly appeared in the school. The name of this game is "Paradise Town". From its promotional posters, we can see the screen production of this game. It is very sophisticated, and the cartoon design elements are also eye-catching. It seems that I have never seen such a farm management game.

What's more interesting is that many "celebrities" in the school have become players of this game and have spared no effort to promote this game.

I heard that this is a social game. Not only can you steal things from friends' houses, but you can also do business with friends and do tasks together. Many college students with different thoughts have developed a strong interest in this game. The club boss recommended it. Let hundreds of community members pour into the game at once;

The recommendation of the cheerleader and the campus goddess made more male students who had a crush on them couldn’t resist their urge to try it out. They immediately downloaded and registered the account of “Paradise Town”, even if the game was not fun, they would not hesitate, because Even if you can steal a carrot in the goddess' town, leave her a message saying "So-and-so stole a carrot from you", and let her name appear in her field of vision once, it is worth downloading and registering this time.

The most interesting thing is that this game called "Paradise Town" not only does not charge any game fees, but also distributes various game tasks on its own platform from time to time. Can get cash rewards from game companies.

At present, the vast majority of online games at home and abroad are paid games, and there are very few free online games. For the United States, a country with a relatively complete copyright market, not only online games, but also the vast majority of stand-alone games are also required. There are very few opportunities to play free games by paying for game discs, let alone games that give players cash prizes.

The reward amount of "Paradise Town" starts at hundreds of dollars, which is too rich for college students to imagine, which further promotes the college students' attention to the game "Paradise Town".

"Paradise Town" is like a long-planned plague that has reached the brink of explosion!

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ps: I apologize again for the update problem during the business trip. I got off work late today, but there are still two updates. 8