Chapter 1048 Best-Product-Ever

The launch of YY's "discussion group" function has once again refreshed the elite group's cognition of YY, and also refreshed their cognition of YY's product creation.

Originally, as one of the core functions of YY, the YY group has already surprised those users who have a need for group chat. Even now, the popularity of the YY group has not diminished at all. Even now, MSN and ICQ are still I worked hard to develop my own "YY group" function.

As a result, no one expected that YY had launched a new product that was strongly complementary to the YY group at this time, and the way it was used was so simple that it made people cry.

When a user temporarily needs to conduct a small-scale group chat, he no longer needs to register a YY group, let alone worry that the number of his YY group reaches the upper limit, he only needs to open a dialog box with one of them, and then use the mouse to join The people in the group chat can "pull" them in.

As long as you join a person in a one-on-one private chat, YY will automatically create a discussion group with three users. Click and drag the mouse to pull a friend into a group. This extremely smooth experience, Addictive.

In order to widen the gap with the YY group, complement each other to a greater extent and not conflict with each other, the YY discussion group has certain castration and restrictions in terms of functions. First, the maximum number of members in the discussion group shall not exceed 20, and secondly, the discussion group does not have an ID. That is to say, the discussion group cannot be opened for all YY users to join, only members in the discussion group can manually pull people into it. In this way, the discussion group itself becomes a place for friends to communicate with friends, or with friends of friends. , and closer to the real personal connections.

In addition, the discussion group has a very important point that is different from the YY group.

Because of the large number of people in the YY group and the cluttered connections, the user must actively apply to join the group, and the group owner administrator must confirm it; or the group owner and management invite, the invitee needs to confirm before entering the group.

The product logic of the discussion group is very clear, because the members of the discussion group are all friends, or friends of friends, so the relationship between people is relatively simple, and the relationship between people is simple, and the person who can pull himself into a discussion group must be his own. Friends, so the possibility of being pulled into the discussion group by mistake, or maliciously pulled into the discussion group is greatly reduced.

Because of this clear understanding, the discussion group also eliminates the need to verify the link of pulling people, and further simplifies the process of creating a discussion group. The product logic in this does not seem to be great, but after careful speculation, you can find that the product is right. Extremely in-depth research on users, user relationships, and user experience.

This is the key to the majority of peers, and even the entire elite group, to YY's five-body investment, but fundamentally, it is also a manifestation of Li Mu's respect for Tengxun products. It is undeniable that Tengxun in his previous life was Huaxia Internet's most proficient product. , is also the most in-depth understanding of users.

Just because the discussion group function is full of surprises,

So as soon as it went online, it immediately exploded in the YY user group!

Data from YY's backend shows that within 20 minutes of the new version update, the server has received an astonishing 27 million requests for discussion group creation. It seems that everyone is very happy with this feature.

The American elite at just after nine in the morning just want to break this function. They will always create a discussion group within a small team, and then create a few more bizarre discussion groups.

For example, create a discussion group that likes to buy Starbucks coffee every morning; create a group that likes to eat Chinese food at noon; create a group that likes to go to the bar after get off work…

In short, because the discussion group is completely open to applications, and there is no limit to the number of applications, it is the first time that everyone feels the pleasure of this "extravagance and waste".

In the past, the number of YY groups was very valuable. Even members had to save it. It was impossible to set up a group chat with three or five people arbitrarily. However, now all these experiences have been subverted, and users are referring to You can match and group your friends at will, and your desire to control has been unprecedentedly satisfied.

However, 0's major update goes way beyond that.

What really makes these elite groups bow their knees is YY's powerful online preview function.

Whether it is a file transferred offline by a user, or a file transferred by a user in the attachment of the YY mailbox, whether it is Word, Eel, PPT, TXT, PDF or various pictures and drawing files, it can now be previewed online in YY.

The most powerful part of this anti-sky online preview is that it does not require the corresponding software to be installed on the machine at all.

If you don't have ord in your computer, whether you receive an ord file from a friend or an ord in an email attachment, if you want to open it and view its contents, the first thing you must do is to download the oie-ord software.

The same is true for other types of files.

Now, YY solemnly announces to all users: Your previous experience of file interaction is all weak! Now, YY takes you to experience a new realm of file interaction!

From now on, you don't need to download any software, as long as you have YY software and YY mailbox, you can basically realize most of the file interaction requirements.

For ordinary users, this feature may not be a big deal, not even one-tenth as interesting as a discussion group, but for the elite group, this is a subversive office experience.

With this function, their future work efficiency can be greatly improved. They can view any file at any time, regardless of whether they have a software environment or not. As long as there is a network and YY, most work-related files can be previewed online. If this powerful function accompanies daily work, not only will the efficiency be greatly improved, but the experience will also be improved qualitatively.

All YY users who are in contact with the computer in their daily work just want to shout long live in front of the computer at this moment, while the Internet colleagues in the entire Silicon Valley are stunned by this new function of YY.

How did Muye Technology do it? How can he realize the online preview function of various files in IE or a preview window? This is a bit too big to play, isn't it? To achieve this step, how much technical cost needs to be paid?

However, after the expert research, they exclaimed that the product logic of Muye Technology is very simple. All file types are placed in the server to complete reading, and then converted into page form by the server, and then visually presented to the user. , This method of saving the country through the curve really subverts the cognition of all product managers.

For peers, YY can always subvert the perception of peers, and even use its unique product concept to make peers mistakenly think that they do not understand products at all.

According to the logic of everyone's previous consideration, if users need file interaction, then we will meet their needs for file interaction. For mailboxes, add the attachment function to the mailbox, and for instant messaging, add the file transfer function, as long as the user is satisfied. Isn't the need to transfer files to another user just fine? Who the hell cares what will happen to the user after they receive the file? If he likes to open it, he will use the corresponding software to open it. If he does not like to open it, he will leave it there and no one will care.

However, the thinking logic of Muye Technology is completely different.

If Muye Technology is just like other mailboxes and instant messaging software, it only solves the problem of users transferring files to another user, then Li Mu is no different from product managers of other companies.

If you want to polish a more detailed product, you must learn to "answer questions beyond the outline", not only to meet the needs of users to transfer files, but also to further meet the needs of users for the next step after receiving files, such as online preview.

Only by thinking about things for the user that he has not thought about himself can such a product be successful.

At this moment, Muye Technology truly conquered the industry in the entire Silicon Valley with its product concept that surpassed the entire Internet industry.

At this moment, Microsoft's MSN team is almost completely desperate.

The current opponents are almost invincible. Compared with YY, whether it is the current version of MSN, the new MSN that will be launched soon, or the full version of the new MSN that MSN originally planned to develop, it is impossible to compare with YY at all.

The realm that Li Mu conveyed to the world, on the surface, seems to be an ancient Chinese saying, "Sharpen a knife without making a mistake in chopping wood", but what he really wants to express is his calmness and self-confidence.

When everyone thought that YY was impeccable, the latest version update led by Li Mu showed the world the ingenuity of Muye Technology in making products, and also won the respect of all peers. This time the update made the entire Western Internet industry Begin to reflect, reflect on their previous reluctance to make progress and sit in the sky, and at the same time open up a new world for them, so that the practitioners who are really pursuing realize that the real good product is the endless exploration of user needs, never stop.

The editor-in-chief of Silicon Valley Magazine, after experiencing the latest version of YY, excitedly gave YY a three-word evaluation in his Blog: Best-Produt-Ever (the best product ever)

He doesn't feel that his evaluation is inappropriate at all, he said in his blog: "YY may not be the greatest product in the history of the Internet, but it is definitely the most perfect product in the history of the Internet, including indos. A series of great products, although of great significance in the history of Internet development, none of these products know more about users than YY, and can surprise users more. If indos is the wheat of your Internet life, then YY is your Internet life. The lover of your dreams, everything you want, it can help you achieve, even what you didn't expect, it can help you achieve!"

This time, the angry young netizens in the United States retreated in shame, and did not attack the blogs they did not visit again. Instead of being attacked, their views were recognized by the entire Silicon Valley. All Silicon Valley magazines and newspapers were targeting the latest version of YY. In the report, the sentence is quoted: Best-Produt-Ever