#1087 Animal Husbandry Ticket System
In the newly renovated and slightly luxurious theater, Li Mu, Fang Xudong and the core technicians of the Muying system tested this extremely innovative online ticketing system.
Before the test, Fang Xudong first introduced Li Mu the terminal Muying self-service ticket machine of the Muying system.
In this cinema, there are four self-service ticket machines. The height of the ticket machines is about 1.8 meters. There is no difference in the shape design of the ticket machines after the online tickets matured in the previous life. The whole machine is made of black. Made of plexiglass, the most eye-catching front is the 17-inch front screen display. After the system is turned on by default, it will continue to display some display materials of the Muying system;
At the bottom of the screen, there is an input area similar to the PIN keyboard of a bank ATM machine. In addition to the ten numbers from 0 to 9, this area also has the most eye-catching "Ticket Pickup" button, "Confirm" button, "Delete" button button and the Back button.
On the right side of the keyboard area is the ticket outlet. After the user completes the ticket collection, the printed movie ticket will be spit out from here;
Unfortunately, because the touch screen technology is not mature and reliable enough, the first generation of terminal ticket machines did not adopt touch technology. Therefore, when Li Mu and Fang Xudong designed this first generation of ticket machines, they made the most of the ticket collection process. degree of simplification.
First of all, as long as the system is turned on and the user presses the "Ticket Pickup" button in the keyboard area, the input option for the ticket pickup code will be displayed directly. Directly enter the eight-digit ticket code, click OK, and you will enter the information confirmation page. This page will display the basic information such as the number, time, seat, and quantity of the movie purchased by the user. After confirming that there is no error, the user can click OK again to print the movie. ticket.
Because the system is very streamlined and the hardware needs to be configured too much, the fluency of the system is extremely high, and there is almost no stuttering phenomenon. In this way, the user's fluency experience is no worse than that of the touch screen;
Moreover, because the physical keyboard adopts a more stable and high-end metal keyboard than ATM machines, the leather is durable, the touch is clear, and the input is smooth. The user can complete the ticket collection within ten or twenty seconds.
Fang Xudong introduced by Li Mu's side: "Mr. Li, our ticket machine uses IBM hardware, which has strong overall reliability, and the printing part uses thermal paper to print, which is more convenient for maintenance. The roll can print 10,000 movie tickets, and it is very easy to replace the ticket paper, which can be done by one person in two minutes.”
Li Mu nodded and asked him, "What was the manufacturing cost of the first-generation ticket machine?"
Fang Xudong said: "At present, we have customized a total of 100 units from the factory, and the cost of each unit is about 23,000 yuan. Among them, the cost of opening the mold is relatively high. If we continue to customize in the later stage, the cost will be lower and lower. In the end, it should be reduced to less than 20,000 yuan.
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Li Mu said, "We have 14 movie theaters. Does each movie theater have four ticket machines?"
"That's right." Fang Xudong said: "At present, the ticket machines in our 14 theaters have been installed, all of which are configured with four ticket machines. Now the factory has sent out the last 20 ticket machines. We are now I'm about to continue placing orders, the quantity is up to you."
Li Mu nodded and said: "Talk to the factory, if there is no problem with the test of this batch of machines, then we will directly order 5,000 units in the second batch, and confirm a few key points with them, one is the time; the other is the price; There is after-sales support.”
"Five thousand units?!" Fang Xudong was stunned and exclaimed, "Mr. Li, this purchase order alone is worth over 100 million!"
"It doesn't matter if it exceeds 100 million." Li Mu said, "What we want next is to quickly occupy all the movie theaters in the country. What can we do without terminal hardware?"
After speaking, Li Mu added: "If we want to play, we need to play a lot. Let others know from the beginning that this thing burns money, and they can't afford it."
Fang Xudong nodded again and again: "I understand Mr. Li."
Li Mu then said: "Test the complete ticket purchase and ticket collection process."
Fang Xudong said: "You are here, we have prepared the computer at the ticket window. You can take a look at the theater sales management background system while experiencing the ticket purchase system."
Li Mu followed Fang Xudong to the theater's ticketing service desk. Several IBM commercial computers had entered the backstage of Muying's theater sales management, while another IBM notebook had entered Muying's system homepage on YY.com.
Fang Xudong introduced: "You can first select theaters, movies, and screenings from your notebook. The videos and screenings here are all written by me, which will not interfere with the test."
Li Mu nodded, first logged into his YY account with a laptop, and then in the Muying online ticketing system, he found the theater he said he was in, and then immediately saw the list of movies shown in the theater today, but because the theater has not yet resumed It was open for business, so the videos in it were all written by Fang Xudong casually. Li Mu chose one of "The Godfather", and then chose the show half an hour later, and immediately saw the seating layout of the theater where the show was located.
Li Mu locked two of the seats and made the payment successfully. Immediately after that, Li Mu got a string of eight-digit ticket codes. Li Mu chose to send the ticket codes to his mobile phone. After a few seconds, he received a message with the content of : "Thank you for using the Muying online ticketing platform. You have purchased 2 tickets for "The Godfather" in a certain theater and a certain hall at a certain time of a certain year in a certain year. Seats: 11 row 06, 11 row 07, take Ticket code: 33112323, please use the ticket code to pick up the ticket at the ticket machine or counter in the theater, if you have any questions, please call Muying customer service: 010..."
At this time, Fang Xudong immediately opened the seating chart of the movie that Li Mu bought on the IBM business computer next to him. The seats 06 and 07 in row 11 showed that they had been sold. film.
The user platform successfully placed the order, and the theater platform received the confirmation message almost immediately, showing the seat as sold. This speed and efficiency made Li Mu very satisfied, and Li Mu then refreshed the computer page and reloaded the theater ticket sales. After the situation, it also showed that the 06 and 07 seats in the 11th row had been sold.
Whether it is a user platform or a cinema platform, it is very important to update the inventory in real time. Real-time interoperability will not cause oversale and wrong sales, and it can improve the user experience.
Li Mu then took his mobile phone, came to the ticket machine, clicked to collect the ticket, and entered the eight-digit ticket collection code. After confirming the order information, he immediately clicked to confirm and print, and the ticket outlet immediately spit out two movie tickets with the information on the ticket. The information about the sessions purchased by yourself is completely correct.
The whole system looks complicated, but the logic flow is very intuitive:
First of all, users can check the performances and seat sales of each franchise theater on the user platform. After selecting the screenings, seats and paying successfully, the system will immediately lock the two seats completely, and no one will buy them anymore;
Secondly, after the order is reached, the system immediately feeds back to the management background of the theater, telling the management background that new seats have been sold, and the management background will then synchronously modify the inventory status to prevent the theater from being sold again;
Again, the system immediately generates an eight-digit code for the order, and feeds the code back to the user, such as 33112323 that Li Mu just received. If the user needs to send the information to the mobile phone, the system server will use the cooperative operator channel. Send relevant information to the user's mobile phone in the form of text messages;
At this time, in the backstage of the entire Muying system, the ticket code 33112323 has been matched with the two seats selected by Li Mu, and it is placed in the database to wait for the terminal ticket machine to check. This waiting process is also for the user to correct errors .
If Li Mu goes to another theater by mistake, after entering the ticket code of 33112323, the system determines that the terminal requesting the ticket is not located in the theater in the ticket information, and a striking prompt will pop up to inform the user, and it also supports the user to continue to choose Print out the ticket.
If Li Mu went to the wrong theater, the system determines that the terminal requesting the ticket is located in the theater where the ticket was purchased, and will directly print the option for the user to issue the ticket;
Once the ticket collection code of 33112323 is successfully confirmed and the ticket is issued, the system will immediately invalidate the ticket collection code to prevent repeated printing.
This system involves a large backstage, a user frontend, a merchant management backstage, a ticket collection terminal, and a mobile phone SMS sending mechanism. Although it seems a bit complicated, for users, the behavioral cost of using it is not Not high, the whole process of selecting the screenings, paying for the tickets, and collecting the tickets to watch the movie is very smooth.
After Li Mu tested the use of the whole system, he was very excited. The emergence of the online ticket system is definitely a subversive experience in this era!
It allows users to know the screening arrangements of the theater and the last few days without going to the theater, and even the ticket sales of each movie, preventing users from finding no tickets or suitable seats when they arrive at the theater;
It also allows users to buy tickets in advance without going to the theater, completely avoiding the cumbersome process of queuing up to buy tickets at the theater.
This system can not only improve the convenience for users to watch movies, simplify the theater ticketing process and labor costs, but more importantly, it is extremely suitable for online promotion and promotion.
Nowadays, the domestic movie market is still very sluggish. The price of a single movie in most theaters is around 25 yuan, and the attendance rate is basically less than 30%. If YY pushes a push to all Yanjing users, each person will give them a gift. A 10 yuan movie ticket allows them to buy a movie ticket worth 25 yuan directly online at the price of 15 yuan, then there will definitely be a considerable number of users who did not go to the cinema, or even seldom go to the cinema to choose to try, At that time, the attendance rate is expected to explode;
If a theater has 100 seats, a ticket of 25 yuan, 30% of the attendance rate, the revenue per show is only 750 yuan, if it is connected to the Muying system, YY will push another round of local users. A good attendance rate can reach more than 80%. In that way, even if the ticket price is only 15 yuan, the revenue of a 100-seat theater can reach 1,200 yuan, an increase of more than 50%.
The reason why they have to order 5,000 terminals is because Li Mu is sure that the cinema chain will not refuse such a good thing as Muying, and as long as they do not refuse, the entire downstream of the Huaxia film industry may be paid by the Muying platform in the future. In the bag!