Chapter 1118 Sniper "Hero"

<"readability-styled"style=":inline;">When "Those Years" swept the domestic movie box office with unprecedented momentum, the Muying ticketing system was also expanding its influence in the theater field at a destructive speed .

For the cinema chain, the Muying ticketing system is really affordable to the extreme.

The biggest significance of the Muying ticketing system itself is to reduce the behavioral cost of watching movies for netizens and greatly improve their viewing experience. The movie ticketing system buys movie tickets to watch movies, so it greatly improves the overall box office volume.

Take Yanjing as an example, maybe only 100 of the 10,000 people in Yanjing would have the idea of ​​watching a movie every day, but only 30 people would actually go to the cinema to watch a movie.

But now, because of the unprecedented popularity of Muying's online ticketing system, at least 500 of the 10,000 people in Yanjing have the idea of ​​buying a movie ticket through the Muying ticketing system every day, and their actual actions , is to buy out every movie ticket on the Muying ticketing system.

The user's preference for the Muying ticketing system directly leads to the fact that the ticketing capacity of the Muying ticketing system is much higher than that of any cinema itself. As long as it is connected to the Muying ticketing system, the overall attendance rate of the theater line will at least double. In other words, real income.

Moreover, as a platform, Muying Ticketing System provides self-service ticket machine terminals for free, and even provides a very practical and powerful terminal management and sales system for cinemas for free. It has done so much, but only charged 5%. The box office commission, this commission ratio is already an absolute conscience price.

In the next few days, hundreds of self-service ticket machines were continuously sent to all parts of the country. In a very fast time, all theaters in first-tier cities were covered, and they began to expand to second-tier cities.

The factory once again received an order for 2,000 self-service ticket machines. Li Mu has decided to use the speed of the virus to spread the speed of the Muying ticketing system nationwide.

When "Those Years" was released for a whole week, it had already won 70 million box office nationwide, an average of 10 million per day, and as more theaters joined the Muying ticketing system, its box office in the later period will definitely continue. Inspired by a second-round surge.

However, on the seventh day after the release of "Those Years", on December 14, "Hero" directed by Zhang Yimou was officially released in China.

However, at this moment, Zhang Yimou was not happy at all.

If not all the publicity work is ready, he even hopes that "Heroes" can be released at a different time, because "Those Years", which was released a week earlier than "Heroes", the momentum is too fierce!

If estimated according to the release time of one month, Zhang Yimou even thinks that the total box office of the film "Those Years" can easily exceed the 200 million yuan mark.

You know, since the domestic box-office statistics in the true sense, the first film with a box office of over 100 million, and the highest-grossing film so far, was "Life and Death" released in 2000. However, this record will soon be replaced by "Life and Death" Broken by those years.

Having bumped into the schedule with such a perverted competitor, Zhang Yimou felt extremely depressed. Now the media is full of advertisements, news and trailers of "Those Years". Compared with it, the promotion of his "Hero" is simply okay. It's utterly crappy.

Since TV, magazines, newspapers and even major websites, the discussion about movies basically revolves around "Those Years". Although "Hero" spent a lot of money on media public relations, the real effect was minimal. .

Now, in any cinema, the attendance rate of "Those Years" is significantly higher than that of other films, and the revenue of showing "Those Years" in a theater of the same size is at least more than twice that of other films.

There is no need for Makino Imaging to come forward. The major theater owners will rearrange their films according to this situation, so that the proportion of "Those Years" will continue to increase.

In this case, the entire domestic film and television market has fallen into a nostalgic fever. The streets and alleys are showing Zhang Kexuan's "Those Years", and the streets and alleys are discussing the plot in "The Girl We Chased Together in Those Years". In this atmosphere, "Heroes" with the background of martial arts and history has completely lost the soil for development.

In the new picture company, the producer of "Heroes", Zhang Yimou is angry at the change of the theater chain at this moment. On the first day of the show, according to the data learned by the employees sent by the company, the film layout of the major theater chains is extremely unsatisfactory. .

Originally, the major theater chains promised more than 30% of the total film schedule for "Heroes", and some theaters even exceeded 50%, but when it came time for the release, almost all theater chains greatly discounted the promised film schedule and directly The cut in half is less, and more is reduced to one-third of the promise or even lower in one go.

The furious Zhang Yimou scolded in the office: "These theater chains are so dishonest! If the number of films is reduced, it will be reduced without even saying hello!"

Zhang Weiping, Zhang Yimou's best partner, said helplessly: "No way, Makino Imaging's "Those Years" is too strong, the attendance rate is high, and the box office growth rate is also amazing."

"It's ridiculous!" Zhang Yimou said with a livid face: "This kind of bad film can have such a high box office, it's nothing more than that little love affair, and it has no background at all!"

Zhang Weiping shrugged his shoulders: "The key to the problem is that its subject matter is well chosen! Although the subject matter of history and martial arts is large and deep, the problem of ungrounded themes is also very serious, and most audiences actually like it. Looking at some down-to-earth themes, "Those Years" happens to be a very down-to-earth modern theme. Compared with it, we have inherent shortcomings, and it is reasonable for the cinema to lower our film arrangement."

Zhang Yimou said angrily: "Our cast and production team are so strong, will the audience not buy it? These theaters are simply following the trend and short-sighted, otherwise, they will not rush to arrange all the films to "Those Years"! "

Zhang Weiping said: "I believe that the audience's eyes are sharp, our film lineup is indeed strong, even if the current number of films is not high enough, as long as our attendance rate can be guaranteed, the major theaters will gradually increase the number of films. back."

The important basis for theater line scheduling is the attendance rate. The higher the attendance rate of the film, the higher the rehearsal volume of the film. The theater line owner does not work for a single film and television company or even a single director. What they pursue is the greatest profit. Therefore, if the attendance rate of "Hero" can surpass that of "Those Years", the theater will inevitably increase the attendance rate of "Hero".

Zhang Yimou is very confident in his new film. He said to Zhang Weiping: "Don't worry, just wait and see, our film attendance rate will definitely exceed "Those Years"!"

Zhang Weiping reminded: "Yimou, "Those Years" has an online sales attendance rate of 100% for seven consecutive days, that is to say, from the day it was released to the present, all the movie tickets sold on the Internet have been sold out. now..."

Zhang Yimou was a little stunned, and said after a moment: "I think since Muye Yingying's ticketing is in the hands of Muye Yingying, the data is completely free for them to say casually. I don't believe that any movie can have 100% attendance for seven consecutive days. It's just impossible."

Zhang Weiping said: "But as far as I know, the credibility is still very high."

Zhang Yimou waved his hand and said, "Let's wait and see our first-day box office data and average attendance tomorrow!"

...

On the afternoon of the next day, the box office data of the previous day was released. Because it was Saturday, and the proportion of online tickets for "Those Years" was also increasing, it ushered in a resurgence of the box office after a week of its release.

On this day, the box office of "Those Years" rose against the trend on the basis of the slow decline for several consecutive days. It won a box office of 20 million nationwide, of which more than 5 million came from the Muying ticketing system, setting a record for Chinese-language films in mainland China. A new record for the daily box office, while the previous record was 18 million the day after "Those Years" was released.

And Zhang Yimou also got the box office data of "Heroes" on the first day of its release.

"2.6 million?!" Zhang Yimou looked at the data provided by his subordinates and said in shock.

"Why only 2.6 million? What's the attendance rate?"

The employee in front of him handed over a piece of paper again, which said the attendance rate of "Hero" in theaters across the country yesterday.

In addition to the attendance rates of various theaters and performances, there is a more important data in this data report: the average attendance rate.

The average attendance rate determines the commercial prospects and potential of a movie, so the director attaches great importance to this data.

At this time, for Zhang Yimou, whether "Heroes" can exert its strength in the middle and back stages depends on the average attendance rate. If the average attendance rate is high, it will be a matter of time to turn over, but if the attendance rate is too low, it is really powerless. Back to heaven.

When Zhang Yimou got the statistics that he was thinking about, the whole person was like being poured into a bucket of ice water, and his heart was cold inside and out!

On the first day of its release, the average attendance rate of "Heroes" in various shows across the country was only a mere 19.1%.

What is the concept of 19.1%? In a movie hall with 200 people, the average number of guests is less than 40 people, and most of the remaining seats cannot be sold, so they are in the hands of the cinema itself, and they can't make a profit. cents.

What made Zhang Yimou gush out even more is that the average attendance rate of "Those Years" also came out, reaching an average height of 6-70%. The attendance rate alone was three or four times that of "Heroes". ...

When Zhang Yimou saw that the box office of "Those Years" was as high as 20 million yesterday, his whole person's three views were about to collapse! A single-day box office of 20 million yuan is an absolute new record in the entire Chinese film history!