Chapter 1112 The Girl We Chased Together in Those Years

The film and television industry expressed a 12-point dislike for the "new products" of Makino Imaging. This kind of relief and then unscrupulously criticized the other party's mentality. The root cause still came from their fear of Makino Imaging.

Competitors are not welcome in any industry, and the same is true for the film and television industry, especially a competitor with huge resources and capital behind Makino Imaging, so when Li Mu established Makino Imaging, the industry was especially wary of it.

But at this moment, the film and television industry's vigilance towards Makino Imaging has basically disappeared.

I originally thought that Li Mu would come up with something new in this industry, but now it seems that this kind of worry is completely unnecessary.

Moreover, when these film and television companies calmed down and analyzed the problem, they found that the current scale of Muye Imaging itself is not large, and there is no high-profile artist and director. Routines, then he must spend money to make big moves in the film and television industry, but at the moment, Makino Imaging doesn't have any big moves.

Although Makino Imaging has made two theatrical films this year, for the first-tier film and television companies, this amount is pitifully small and cannot be seen by them. This work is indeed somewhat unpopular.

From this, it can be guessed that Li Mu may not be really interested in the film and television industry, but just come in to play tickets. In this way, everyone can rest assured and don't need to care too much about Li Mu and Muye Yingying.

In the contempt of the industry, "The Girl We Chased Together in Those Years" began the first wave of test screenings.

At ten o'clock in the morning, the screening halls of the five theaters were full. All of them were winners of the two platforms, yy and Taobao. They themselves were very concerned about this movie. Some of them were concerned about Du Wei and Zhang Kexuan. These two leading actors, some people pay attention to this campus emotional story that looks more attractive from the trailer and introduction, and some people are just rushing to the theme song, they listened to some clips in the trailer, but Didn't get a chance to hear them all.

It is precisely because all award-winning audiences have different expectations for this movie, so almost every show is full, and no one is absent.

Li Mu was not in Yanjing, but Muye Imaging still arranged for several staff members, as well as the main creative staff of the crew, including director Teng Huatao, to go to the scene to understand the audience's evaluation.

Although every scene of the film was shot under the direction of Teng Huatao, Teng Huatao is still full of unconfidence in the commercial prospects of the film. It is not that he does not like the story, but that he feels this The audience for stories is a little too young.

Teng Huatao has never experienced the era of little fresh meat and the flood of youth dramas in later generations, so he does not judge the commercial value of this film lightly. He feels that although the hero and heroine in the whole film have gone through high school and college And to go to society, but its biggest space is still describing the love life of the male and female protagonists in high school, that is to say, this movie actually describes the love story of high school students.

Since it is a love story of high school students, will young people and middle-aged people in their 20s to 35s, who are the main force at the box office, still be interested in such films?

Not only Teng Huatao, but other people in the production team are not very hopeful about the commercial value of this movie. Even colleagues in the industry, although they have not seen the movie, but from the information they have learned, they are not very hopeful. There are also great doubts about the commercial effect of this film. Although Makino Imaging has mobilized the promotion ability of Makino Technology, everyone who pushes this film is known, but in the final analysis, the real decisive factor is whether there is How many people are willing to buy tickets for this movie.

Right now, the one who has the greatest hope for "The Girl We Chased Together in Those Years" is Li Mu, because Li Mu knows very well that this film was born in the past, and the reason why it can achieve a very high box office is largely due to Thanks to this film, it has done a deep exploration and deep excavation of the deep needs of users.

Everyone thinks that the audience likes to watch blockbusters, big stars, big productions, like Feng's comedies, like Zhang's movies, like nonsensical comedies, like modern urban emotional stories, so everyone is revolving around these The key point is to make movies, thinking that this is the essence of commercial movies, and no one is willing to use their brains to think about the needs of the audience at a deeper level.

For movies like "The Girl We Chased Together in Those Years", the core audience will never be high school students, but all those who have high school experience but have already entered the society, maybe twenty-two or three-year-old young people who just graduated from college People may also be young and middle-aged people who have worked for several years and are twenty-seven or eight-year-old, or they may be middle-aged people in their thirties who are married and have children, as long as they have high school experience, as long as they have The feelings of premature love, as long as they still have memories of their high school career, then he is the core audience of this movie.

It is precisely because "The Girl We Chased Together in Those Years" accidentally detected the "nostalgic" feelings of users, so it got a huge explosion at the box office. This explosion, including the production and distribution company, including the main creative team in No one inside expected it.

Among the many follow-up works that followed, "Charlotte Trouble" is also an absolute dark horse. His brilliant point is that he not only explored the level of nostalgia for users, but also misappropriated the rebirth stalks in the online literature circle. A pseudo-rebirth, with the starting point of "do it all over again", led everyone to relive high school life.

Everyone else brought the audience to miss high school together, and "Charlotte Troubles" took everyone to "return to high school" together. Obviously, the latter has a deeper exploration of user needs, and, after adding some yy elements, It's even more icing on the cake.

It is precisely because Li Mu understands the fundamental factors behind the success of campus youth movies that he is confident in "The Girl We Chased Together in Those Years", which was born nine years in advance.

But Li Mu also knew very well in his heart that such a trick would not be able to eat all over the sky. Once he succeeded in "The Girl We Chased Together in Those Years", he didn't have to think about it and knew that there would definitely be a lot of campus youth love movies. emerge.

After all, it is business competition. Everyone is rushing for money. The founder of the genre can never and cannot refuse the emergence of imitators and followers. Moreover, Li Mu's mind is by no means so narrow-minded. What he pursues is a set that can surpass the whole The big structure of the film and television industry, or the big rules, is his real pursuit to control the entire industry from offline theaters, from the online ticket system, and from the box office.

So he will not refuse "The Girl We Chased Together in Those Years", "To Youth", "You at the Same Table", "The Brother Sleeping in My Upper Bunk" and "Charlotte Trouble" may emerge after "The Girl We Chased Together in Those Years" The emergence of movies, on the contrary, he hopes that more such movies will appear, because the future commercial lifeline of these movies will definitely be in the hands of Muye Cinema and the Muying online ticket system.

More than 1,000 spectators followed Zhang Kexuan's character into the story in five scenes. Zhang Kexuan put on his suit and tie in front of the mirror, and the good brother suddenly appeared and said a quote: "Hurry up, don't let the bride wait for you. !"

Zhang Kexuan left a handsome shot for the camera, and then the screen suddenly switched to 1992.

The opening chapter gave a stalk of the protagonist preparing to go to the wedding, and it also gave the audience an illusion, as if the film was recalling the successful love story of the male protagonist, but the audience will only know at the end that the male protagonist and the female protagonist did not really leave. come together.

From this moment, the audience is immersed in the plot and pictures of the high school campus, and then a little bit attracted by the plot in the movie, like boiling a frog in warm water, using a seemingly ordinary method to tell an ordinary story, but it is gentle. In the story of water, users can settle in and can't stop.

Li Mu did not make extensive adjustments to the characters and personalities in the play, but made certain changes to the characters' dialogues and related plots to make it more in line with the high school life in the memory of mainland audiences, which can also add more sense of substitution. .

In addition, the male and female protagonists as a whole are better than the actors in the original work.

If Zhang Kexuan only looks at his appearance, he is on par with Ke Zhendong, but because he plays in a band, Zhang Kexuan is a little more cynical and handsome than Ke Zhendong;

In terms of looks, Du Wei can dump Chen Yanxi for several streets, and in terms of temperament, she is also far superior to her. Coupled with her excellent musical talent, she has portrayed the role of the heroine a lot stronger than the original, and even further. Raised the overall level of the film.

At a time when commercial films are not yet mature enough, "The Girl We Chased Together in Those Years" can be called a very sincere commercial work. It does not have too profound themes and excessive force, it just uses the most realistic , The most down-to-earth way to present a touching, sad, regretful and unforgettable emotional story for everyone.

In addition to the simple and direct theme positioning, the filming of the entire film is also very elegant. Whether it is actors, framing, or the use of light and color, the use of light and color is very meticulous, giving the audience the feeling of being full of sincerity and attentiveness.

In addition, the two high-quality theme songs "Those Years" and "The First Day" also add color to the film, especially the lyrics are "Those Years" that completely fit the theme. It became a tear-jerking song, and every lyric made the audience feel the same way, and even burst into tears.

The first test screening was a great success, although at the end, all the audience sadly discovered that the hero in the title was not going to marry the heroine, but to attend the heroine's wedding, but the more this An imperfect plot, on the contrary, can move the audience to the softness in their hearts.

After the film, all the audience couldn't help applauding this touching and memorable film. After the show, the staff conducted a survey and statistics on the audience who participated in the preview. A total of 100 people were interviewed, and the full score was 10 points. Under the grading standard of , these hundred viewers gave an average score of 9.3 points, which is extremely high.

After two consecutive screenings, the high reputation of "The Girl We Chased Together in Those Years" shocked colleagues in the film and television industry. Subsequently, major film and television companies sent professionals in film and television production to Muye International. The studio has only one purpose: to buy tickets for other screenings from the audience by collecting tickets at a high price, and see how good this movie is!