Chapter 1126 Li Mu's Counterattack!

Since all Li Mu was thinking about was making a big move, he did not give any substantive response to the higher-level leadership's request to split the Muying ticketing system.

At the same time, while arranging Zhao Kang to continue searching for relevant evidence, he also brought in the private detective he had worked with before to partner with Zhao Kang. For this clue of the ticketing system, trace back to the source and continue to dig deeper.

Whether it is the "Heroes" team or other people in the film and television industry who have bad intentions, they all have a common feature, that is, when people dig holes, they are not professional enough.

If it was Li Mu who wanted to pit others, he would not only dig the pit as deep as possible, but also bury the clues deeper, so that the other party would not be able to find any evidence related to him until he died. If you dig a pit, you don't know how to hide your traces at all. In this case, you can kill the other party. If the pit doesn't die, the first thing the other party will do when he climbs out of the pit is to fight with himself.

The overall logical thinking and organizational structure of some people in the film and television industry are not at a high level, so if you really want to follow this clue, you can find too much relevant evidence.

More and more evidence and clues began to gather in front of Li Mu, and Chen Ze has been inquiring about the news of the relevant departments for him. The line has issued an important notice.

The content of the notice is very simple: no film and television company or theater chain is allowed to sell movie tickets in the Muying Ticketing System, otherwise the producer and the theater chain will be severely punished!

If any film is sold in the Muying ticketing system, the producer of the film will be severely punished, and no new film will be released in theaters within six months;

If any theater sells tickets in the Muye Ticketing System, the theater will be ordered to close for rectification. The specific closing time will be determined according to the specific circumstances of the theater’s violation!

This announcement immediately caused an uproar in the film and television industry and even the whole country!

Many film and television companies applauded, but all the theaters felt extremely angry. Losing the entrance of online tickets, their just-rising attendance rate will be brought back to their original shape in an instant, and a sharp drop in income is inevitable.

There are still many practitioners who are watching the show with a cold eye. Everyone thinks that the relevant departments are really powerful this time, and they even directly hit Li Mu in the face, and Li Mu's influence in the Internet industry is so great that it covers the whole world. The two collide , really not necessarily who can prevail.

However, as soon as the media reports came out, public opinion was one-sided in support of Li Mu. This is also because there are too many fans of Li Mu in China, and people who have used or not used the Muying ticketing system can clearly feel that, The Muying ticketing system itself is an impeccably good product. Why should a good product be so strictly controlled by the relevant departments?

Relevant departments seem to have long expected such a voice of doubt, so when interviewed by the media, they made a very serious statement:

The relevant departments are also very optimistic about the Muying ticketing system, but the reason why it is necessary to control or even isolate it is that the Muying ticketing system itself does not have any qualifications in the film and television industry, and it also lacks industry norms.

However, they hoped that the Muying ticketing system could make certain adjustments in compliance with the standards and requirements of the film and television industry, but was rejected by Muye Imaging. In this case, they had to temporarily isolate the Muying ticketing system. Seek to reach a consensus with the Muying ticketing system.

Relevant departments even called on the public to look at things calmly in front of the media, saying that every industry has rules for every industry, and every period has a way to deal with it. Just like the era of planned economy, in order to ensure market balance and stable supply and demand , the state must crack down on the very common business behaviors in the market economy environment of "speculation and reselling", and the reason for restricting the Muying ticketing system is also the same. The relevant departments themselves are not to curb the development of the Muying ticketing system.

Rather, it is hoped that it will develop in a healthier way.

Even in the end, the relevant departments also spoke to Li Mu through the media, saying that they hope that the leaders of Muye Imaging can take a calm view of the problem, and welcome him to discuss further related matters at any time, so as to jointly make the Muying ticketing system appear to the public in a healthier form. in sight.

The explanations given by the relevant departments are well-founded and convincing to a certain extent, so the condemnation of the public opinion was quickly reduced. Many people thought that as long as Li Mu went to have a good chat with the leaders of the relevant departments, a moderate Compromise can still allow Muying ticketing system to be accepted by major cinema chains and film and television companies again.

Not long after the relevant department's explanation came out, YY, YY.com, YY123 and even YY blog all pushed a message to users:

Li Mu: My personal blog has been officially launched, and the era of national self-media has officially arrived!

This is what Li Mu asked Chen Tong to prepare for him before.

His counterattack was finally about to start.

...

Since Li Mu's exciting speech at Harvard, a large number of people who regard him as a beacon of life have been waiting for when Li Mu can bring that kind of shock to the world, and the only time after Li Mu returned to China. In the face of the media, it is only a simple introduction to the business, and there are no remarks that make people feel excited from the bottom of their hearts.

This time, it was the first time that Li Mu wrote an article on the Internet, so everyone rushed to the promotion link and entered Li Mu's personal blog page. I wanted to see what Li Mu will bring to you in words this time. Shock and inspiration.

Since the blog was launched, it has always been in the stage of improvement and preparation. In the early stage, the bloggers were all celebrities who have been operating in Tieba for a long time. They realized the importance of Internet marketing, so when the blog started, Basically join in the first time.

Because of this, the blog has been labeled as Tieba to a certain extent, and in the eyes of many users, it has become a derivative product of Tieba.

In Li Mu's view, Tieba and blog are both content-interactive products, and the main model is content + interaction, but these two products are very different in the ratio of the two elements of content and interaction.

Tieba is a product with light content and heavy interaction. You can use a simple title to start an online interaction between you and me. This is why there are many active users in Tieba, and there are often tens of thousands or even a few posts per post. The reason for the 100,000 responses;

Different from Tieba, blog is a product that emphasizes content and ignores interaction. There are very few blogs with more than ten words, and they are of no use in the product of blog. Most of the blog content is a few words. Articles with more than 100 words and less than 10,000 words in length should have clear positioning, clear arguments and rich information transmission. Therefore, in the era of popular blogging, every blog of well-known bloggers is very attentive and content. The content is very strong, but because the content is too strong, it is difficult for audiences and readers to use the same length and quality of content to have the same level of interaction with bloggers. In this case, most audiences and readers can only receive content as content Fang, so the interactivity naturally can't keep up.

Later, Weibo neutralized the length of these two products. At first, Weibo limited the content to 140 words of short articles. The speed of content creation was many times faster than that of blogs, and the content was relatively fast food, so it was more convenient to interact. .

In the past few months, Chen Tong has followed the existing blog operation ideas to build YY blog. In terms of products and star effects, he has done a very good job, but fundamentally, he has not. Be aware of the core point of blogging.

The blog in Chen Tong's eyes is a traffic content platform. The task is to create various celebrity blogs and attract traffic through the content and influence of celebrity blogs to enhance the value of the platform.

However, the blog in Li Mu's eyes is not traffic or content, but something deeper than them: self-media.

Therefore, the first content of Li Mu's blog directly told everyone in the title: Now we have entered the era of national self-media!

In this article, Li Mu first thanked everyone for paying attention to his personal blog. After briefly introducing the situation that he is fully promoting the development of Taobao logistics in Guangdong Province, he officially entered the topic.

In the title, Li Mu has already thrown out the concept of "self-media". In the following text, he defined the three words "self-media" for the first time. His original text is: The so-called self-media is every Citizen-owned media, free media, and independent media.

Li Mu said: "In this era, the word "media" no longer belongs to a traditional organization, so in the era of self-media, any self-media will not be limited to a TV station, radio station, a magazine, a set of newspapers or It's a portal, it has nothing to do with the carrier, it's only about people."

"Every citizen can create their own website on the Internet, you can create your own content, share your own stories, spread your own views and values, and then make it your own private media. ."

"If you feel that you do not have the ability to create a personal website and are interested in creating your own self-media, then I sincerely welcome you to join YY Blog. YY Blog itself is positioned as a self-media platform, which is open to all users. And provide unified technical and product support.”

"YY always maintains supreme respect for products, content and users. Our dedication, coupled with the understanding of hundreds of millions of users in the entire YY ecosystem, will definitely give you better opportunities to show and give you greater You have the opportunity to let netizens know, understand, follow and follow, and you also have the opportunity to have an extraordinary online influence."

Li Mu's concept of "self-media" immediately attracted the attention of countless users. They originally thought that blogs were for celebrities, but now they realize that blogs are actually a "self-media" platform. The real use of the media is to give everyone the opportunity to become an independent media to share their own views and events.

Just relying on the concept of self-media, the status of bloggers in the minds of netizens has undergone earth-shaking changes. In an instant, it has gained a lot of attention from netizens with a very high level of force. At this time, the entire YY system issued the first Two pushes about blogs, the titles of the pushes are:

"Li Mu: How to Kill a Progress"