Chapter 1140 E-Commerce Crackdown Special Campaign!

Christmas December 25th.

Letao's promotional activities were launched vigorously, and Li Mu, who was in Shenzhen, also signed a number of cooperation agreements with Spielberg under the attention of the people of the whole country.

Regarding the cooperation agreement with DreamWorks to develop the film and television ticketing system in North America, and the cooperation agreement with DreamWorks to make films in China, formal contracts have been signed, and about Li Mu's plan to build a film and television training school, Li Mu and Meng The factory signed a memorandum. The memorandum did not stipulate that DreamWorks must invest in the school's project, but they were obliged to provide software assistance after the school's project was launched.

There were a lot of media present. What everyone really paid attention to was the next cooperation between Li Mu and DreamWorks around Huaxia.

For example, casting movies in China, using Hollywood teams to collaborate with people in the Chinese film and television industry, and letting domestic actors go to Hollywood to study and even participate in performances, etc., are the focus of domestic media.

When they found out that Li Mu planned to build a film and television training school and would use all Hollywood teachers, they all became very interested.

In the world's film industry, Hollywood is naturally the leading presence in the world. Except for Hollywood, the film and television industry of any country is a "local film and television industry". Only Hollywood is the "world's film and television industry". All gathered in Hollywood, so that Hollywood has long broken through the restrictions of nationality and become the core of the world film industry.

In this respect, Hollywood is relatively similar to Silicon Valley. If Zhongguancun is the Zhongguancun of China, then Silicon Valley is definitely not the Silicon Valley of the United States. It belongs to the world, the Internet industry of the world, and the holy land of the Internet industry of the world.

When Huaxia Zhongguancun started, although there were not many companies from Silicon Valley, quite a few companies started businesses in Zhongguancun with Silicon Valley money, but the film and television industry is not as tolerant and open as the Internet industry after all, so now the Huaxia film and television industry has not yet Influenced and influenced by Hollywood.

But everything is different now. Li Mu directly brought Hollywood's resources into China, which is bound to have a huge impact on the domestic film industry.

The people applauded Li Mu's introduction to Hollywood. They also hoped that domestic films could continue to improve their strength and reduce the gap with Hollywood. Therefore, in this case, the inflow of top resources is especially necessary, but China's film and television industry is very important. For practitioners in the industry, Li Mu's approach is really hateful.

Most of the domestic film and television practitioners are extremely xenophobic, especially the "wrists" who are already well-known in the country, and they are particularly exclusive to overseas actors and directors.

This group of people is like a closed-off feudal dynasty, who would rather never develop, and do not want their status to be impacted by external factors.

For many practitioners, they hope that the overseas film and television industry will never penetrate into China, and they also hope that overseas films will not have the opportunity to be released in China, and the Chinese people will not have the opportunity to contact overseas films. In this way, they will have the largest market and benefits. have the greatest guarantee.

The reason why they are so exclusive is because they are also very aware of the huge gap between themselves and Hollywood. If Hollywood does not enter, they will be the top in China. If Hollywood enters, they will not even be able to rank in the second tier in China. Hollywood is one side. Looking in the demon mirror is enough to expose all of these people's shortcomings and deficiencies.

Li Mu is now pushing the Muying ticketing system to the whole country at an unstoppable speed. In this case, Li Mu will soon control the lifeblood of the box office, and his online promotion resources are too strong, so he can directly follow the Muying ticketing system. Combining it closely, he pushes a movie, and users can buy movie tickets online if they are interested after seeing it. In this way, there is too much competition pressure for other film and television companies.

In this case, if he were to bring in the Hollywood team, and bring the Hollywood team to the Muying Ticketing System,

Combined with the promotion ability of Muye Technology, it must be an invincible existence in the domestic film market. How can other people survive?

Therefore, as soon as the news of Li Mu's cooperation with DreamWorks was announced, he immediately became the public enemy of most of the Chinese film and television industry.

But this time, these people in the film and television industry can't fight against Li Mu anymore. Last time they jointly reported the Muying ticketing system, they were killed by Li Mu and are still being scolded as a dog on the Internet. The superior leaders immediately expressed their stance and went to the platform for the Muying Ticketing System, which was enough to prove that Li Mu's influence was not something they could shake.

In the Q&A session after the signing ceremony, when answering a reporter's question, Li Mu explained in detail his original intention of cooperating with DreamWorks and the upcoming establishment of a film and television training school in China. He said, "I am a full-fledged film lover. , but to be honest, the domestic film and television industry is still in a stage of urgent improvement in terms of market maturity, film quality, employee quality, actor ability, etc. At this time, if there are top talents in the industry to integrate Coming in, it will definitely bring great improvement and promotion to the domestic film and television industry, and this is the original intention of my cooperation with DreamWorks."

Li Mu did not express his motives for wanting Hollywood to help promote Chinese culture, because this kind of thing should be done subtly and silently. Words reach the ears of people overseas, and they will reject it to some extent.

After Li Mu answered a round of questions from reporters, the reporter turned his attention to Spielberg. When Spielberg answered the reporter's questions with the help of a translator, Li Mu suddenly received a text message and opened a Look, it was sent by Brother Liu.

"Le Tao has made great efforts. They organized a Christmas event with a large scale and the market responded well."

After reading the text message, Li Mu couldn't help frowning.

His own rejection of fake goods made Boss Ma take the opportunity to find a gap for survival, but this man is really not a person who can rest in a corner. Even if he lives in the gap, he has to keep tossing and tossing the gap more and more. Come bigger, like Xiaoqiang who can't be killed.

However, Li Mu knew in his heart that once he entered the differentiated competition, he would not be able to directly attack him. His main focus was the business that he was not involved in, and there were good opportunities brought to him by the national conditions, so he felt like a duck to water.

It has to be said that this person has too poisonous eyes and can always seize any opportunity.

Li Mu couldn't help thinking of the rise of Boss Ma in his previous life. In fact, when he thought about it carefully, he really borrowed a lot of power from various aspects to build such a huge e-commerce empire in his previous life. One of the big boosts was the abnormal development of domestic real estate.

In the past life, many people commented on Taobao, saying that Taobao had a great impact on the domestic real retail economy. In fact, it is not the case. The real impact on the domestic real retail economy is the skyrocketing real estate market in China.

When the cost of the offline physical retail industry is getting higher and higher, the profit margin is getting lower and lower, and the closures are becoming more and more frequent, a large number of people will inevitably transfer this economic form from offline to online. It has exacerbated the decline of the offline physical retail industry and increased the proportion of the online retail industry.

Boss Ma took advantage of this opportunity to rise. It seems that he has helped a large number of retail industry personnel transfer from the overburdened offline to a completely free online platform, but what about a few years later? 50% of the profit of the online store owner is not contributed to the high rent of the shop, but to the advertising bidding system of the e-commerce platform.

To a certain extent, this is equivalent to taking people out of a puddle dug by others and kicking them into a fire pit dug by oneself.

In Li Mu's opinion, it is right to take advantage of the situation to develop, not to mention the general trend. Under the general trend, even if you do not take advantage of the situation, it will not affect the development process of the whole society, but Li Mu feels that the most important thing is to take advantage of the situation. Must be disciplined.

You can take advantage of the opportunity to develop e-commerce, but when you can’t take advantage of the opportunity to develop e-commerce, you secretly acquiesce or even encourages the sale of counterfeit goods to harm unidentified consumers, and at the same time use various bidding advertising systems to squeeze the platform to the greatest extent. merchant's profit;

Just like when the food delivery o2o industry was in the air, the operating cost of offline store catering was getting higher and higher. Many catering practitioners shifted their attention from offline to online, and then gave birth to a large number of home kitchens, even without Black workshops operated by licenses, a hungry xx platform can take advantage of the situation to develop its own food delivery o2o business, but it cannot acquiesce to those unlicensed and unsanitary workshops operating on its own platform for the sake of profit. Food that threatens consumers Safe and healthy.

Thinking of this, Li Mu couldn't help feeling indignant.

The need for e-commerce legislation has been raised for so long, why is there no actual news yet? Could it be that the phenomenon of online counterfeiting is becoming more and more serious and widespread? If it continues like this, then the game that I have opened for Huaxia E-Commerce will eventually be led astray by those who have no integrity. Once there is a shortcut to take, who else will take the right path?

Distraught, Li Mu even wanted to leave immediately and write a blog criticizing online counterfeiting, but after much consideration, he resisted the urge.

If you criticize the film and television industry for boycotting progress, this kind of thing is a matter within the industry, no matter how much tossing it. If you criticize online counterfeiting, it is not a matter within the industry, and government agencies will also be involved.

Not touching politics is a string that is always tense in Li Mu's heart.

At the same time, Minister Zhen of the Economic and Trade Commission suddenly received a report from the secretary: Letao's Christmas promotion is very large, because Taobao has no activities during the same period, so the influence of Letao's promotion is also extraordinary, and based on experience and visual judgment , This event basically has more than 80% of the promotional products are fake and shoddy products.

Upon hearing this, Minister Zhen couldn't sit still.

He immediately put down what he was doing and blurted out: "Immediately publish the documents originally scheduled to be released this afternoon! The special campaign against counterfeiting in Internet e-commerce will start immediately!"