Chapter 1137 The Dawn of a Turn Over

"Hollywood director Steven Spielberg came to China to discuss cooperation with Li Mu in depth!"

"Makino Imaging will reach an in-depth cooperation with American DreamWorks. The cooperation includes: Makino Imaging and DreamWorks jointly set up 'Muying DreamWorks', in which Makino Imaging holds 70% of the shares and DreamWorks holds 30% of the shares to jointly promote Muye Imaging. The promotion and popularization of the movie ticketing system in the North American market; at the same time, Makino Imaging will conduct in-depth cooperation with DreamWorks on film and television projects. It is reported that the two parties will jointly create at least one movie every year, and Director Spielberg promises to direct it in the next five years. two of them."

After Li Mu and Spielberg reached a cooperation intention, the two companies immediately entered the contract process, and also began to announce the news to the media. Since the Muying ticketing system itself has attracted much attention at home and abroad, the cooperation intention this time was revealed. , which immediately attracted a lot of attention around the world.

Media everywhere are reporting on the cooperation between Li Mu and Spielberg, and the happiest among them is the Chinese people and the North American people, although Li Mu did not explicitly disclose that his cooperation with Spielberg on filming is to promote Huaxia. Related culture, but the Chinese people can feel that Li Mu is using his own strength to tie the Chinese film and television industry and Hollywood together, and the people of North America are rejoicing because they seem to be able to experience this kind of thing soon. Excellent online ticket system, which is definitely a huge improvement for North American people who love to watch movies.

The cooperation between Li Mu and Spielberg also shocked the entire Huaxia film and television industry and the entire Hollywood. The Chinese film and television industry has basically been disabled by Li Mu, because dozens of film and television companies jointly reported the Muying ticketing system, and Li Mu was arrested by Li Mu. After the exposure, they have all become street rats and have been scolded everywhere, but the reputation of Li Mu and Muye Yingxiang in the film and television industry has continued to improve with the continuous fermentation of this incident.

Makino Imaging, which only made one movie, has now become the most influential film and television company in the Huaxia film and television industry, and it is also supported by a Muying ticketing system. At the same time, it has taken the line of Hollywood. The doubt is that in the future, with the support and help of Hollywood, the quality of Makino's movies will be greatly improved. At the same time, YY and Muying's ticketing system will ensure the box office. Makino's movies will basically be invincible in the future. .

The whole of Hollywood did not expect that when everyone flocked to Huaxia but could not even see Li Mu, Spielberg had already reached a cooperation intention with Li Mu, which greatly disappointed many companies. They are extremely recognized in the market space. If it falls into the hands of others, it will inevitably make others passive in the future.

Harvey heard that Spielberg and Li Mu had reached a cooperation, and his nose was crooked and there was no way to do it. Li Mu made it clear that he was not interested in him, so he had no possibility of success from the very beginning.

When Harvey returned to China, Spielberg and Anne Hathaway were still in the market. Although Christmas is approaching, Spielberg's new movie "Cat and Mouse" will also be released in North America, but this time Spielberg Berg didn't want to leave Huaxia. He was waiting for the lawyer in the United States and Li Mu's lawyer to determine the contract template, and then signed the contract in person before leaving with the contract.

The reason for signing the contract in person is also because Spielberg is afraid of unexpected changes, and he can only rest assured when he gets the contract.

...

At the same time, Master Lei, who is in Yanjing, is preparing to launch a new round of promotional activities on Taobao during Christmas and New Year's Day, so as to increase the number of orders and turnover on Taobao at the end of the year. .

Thousands of miles away in Hangzhou, there is a group of people who are also eagerly discussing Christmas and New Year's Day. These people are the core members of Letao's team. They are also discussing how to take advantage of these two festivals. , to further enhance the overall volume of Letao.

The recent development of Letao has been exceptionally smooth. After helping Letao sellers reach in-depth cooperation with some counterfeit manufacturers, it has further lowered the purchase price of Letao sellers.

As a result, a large number of commodities can be reduced in price.

The most important survival soil for counterfeit goods is low price. The lower the price, the greater the market competitiveness. Therefore, Letao's platform has been growing rapidly in transaction volume and developing rapidly.

Boss Ma has now started to prepare a new round of financing. Many capital parties have come to the Letao team to do related due diligence work. In Ma Boss' view, this financing is basically a matter of 100 percent, and the valuation is certain In the hundreds of millions of yuan, if this financing is successful, it will be a great encouragement to the entire Letao team.

And when Boss Ma saw so much news about Li Mu and Spielberg on the Internet, he was in a good mood and specially organized a high-level meeting to cheer everyone up.

After everyone sat down in the conference room, he said excitedly: "Everyone must go all out for the Christmas and New Year's Day activities. This is a good opportunity for us to further shorten the gap with Taobao."

Everyone didn't understand why Boss Ma said that this was a good opportunity to shorten the gap with Taobao. After all, Taobao's development speed was too fast, and it was very difficult to keep up with his rhythm.

At this time, Boss Ma said with a smile: "Look at the recent news, Li Mu is busy establishing a cooperative relationship with Hollywood. In my opinion, he has no time and energy to ask about Taobao. One of the two key players is also busy with Taobao logistics, so only Lei Jun is responsible for the operation of Taobao."

After speaking, Boss Ma paused for a moment and said, "I believe that without Li Mu's leadership, Taobao.com will soon be in a state of being on its own. Isn't this a good opportunity for us to catch up?"

Others have also paid attention to Li Mu's recent news. His cooperation with Spielberg has almost exploded the headlines of all media. Thinking about it carefully, Boss Ma is indeed right. Li Mu is a genius in operation, and there are often some Incredible operation strategy, and the results are surprisingly good, this is what Boss Ma has always been afraid of.

Li Mu's perverted level of operational capability is like a powerful engine, driving Taobao to move forward rapidly, and often even develop by leaps and bounds. Boss Ma was deeply aware of Li Mu's perversion when he was chasing Taobao before. At this point, if Li Mu has always been the main driving force for the development of Taobao, then Letao will never have the opportunity to shorten the distance between Taobao and Taobao.

Well now, Li Mu's energy is completely off Taobao, and the time for Boss Ma to catch up has finally come.

This time, Boss Ma put a lot of thought into the promotion of Letao. Combining with Li Mu's experience in many operations, he also launched a number of activities such as full discounts, one-yuan instant kills, random discounts, and bargaining together.

Among them, the random reduction and price haggling are all new promotion methods that Boss Ma thought of himself.

The general logic of random reduction is: for each order during the event, the user has the opportunity to get a random amount reduction, the minimum is 1 yuan, and the maximum is free;

The general logic of bargaining together is: if the user likes a certain product during the event, he can apply to the seller for bargaining first through the “Baggain” function, and the seller will give a more favorable price, but the requirement must be paid together Only a certain number of people can haggle and buy together to enjoy;

For example, for a pair of fake Nike shoes priced at 99 yuan, the seller gives a threshold of 89 yuan for "bargaining together". As long as ten people "bargain together", they can enjoy the price of 89 yuan. In addition, the seller may Multi-level bargaining will also be set, such as 89 yuan for ten people, 79 yuan for twenty people, and so on.

In fact, it is an operation plan for group purchase discounts, but using this form of "bargaining together" can make users feel more initiative psychologically, and at the same time, it can also promote their voluntary promotion of activities, such as The user likes a certain product, and there are still a few people who can bargain successfully. At this time, he is likely to go to his relatives and friends to place an order together, so as to enjoy the discount of successful bargaining.

For this event, Boss Ma has invested nearly 10 million publicity funds in advance, but in order not to leak rumors, he has been holding his hands and observing Taobao's actions.

When he found that Li Mu himself was not in charge of Taobao's operations at all, when he found that Taobao had no sign of doing promotional activities on Christmas and New Year's Day, he decided to save all his propaganda power and not do long and soft activities. The propaganda offensive is to accumulate strength. When Christmas is approaching, it suddenly raises high and pushes a wave, and uses a short and violent propaganda offensive to quickly grab the attention of the people and take Taobao by surprise.

At the meeting, Lu Zhaoxi was also very excited and said, "Li Mu hasn't stayed in Yanjing much since he returned to China, and he hasn't been on Taobao. The science and technology thing is not too far off. Instead, a lot of energy has been put into the entertainment industry and the film and television industry. Some time ago, the Muying ticketing system was full of troubles, and now it has begun to get involved with Hollywood again. It seems that Li Mu's recent The focus of development is the film and television entertainment industry, which is a bit of putting the cart before the horse.”

Boss Ma sneered: "Li Mu is so devoted to the entertainment industry, it can be seen that he is still very impetuous. He just wants to brush his presence in the film and television industry through the stars and celebrities in the industry. A bunch of stars and famous directors are holding it like a crowd of stars holding the moon, and they are simply not doing their jobs."

Speaking of this, Boss Ma said very seriously: "The more Li Mu is not doing his job properly, the more opportunities we have to catch up with Taobao! This time, if our activity can achieve the level we expected, I believe our platform has a very fast transaction volume. It can rise to about 20% of Taobao’s, and when our new round of financing is successful, we will increase our investment next year and make persistent efforts, and soon we will be able to face off against Taobao and compete with each other!”

The whole conference room was full of joy. Everyone was beaten by Li Mu and Taobao for so long, and now it is finally time to see a glimmer of dawn!

At the same time, just when Boss Ma was actively mobilizing the enthusiasm of the team and preparing to take advantage of the opportunity at the end of the year to rush for a round, the senior leaders had to discuss the temporary management method of e-commerce fake sales after many rounds of closed-door discussions and repeated discussions. Finally, the formulation was completed. In order not to delay this matter until next year, the senior leaders have decided that the temporary management measures will be officially announced to the whole society on December 25, which is Christmas day!