Chapter 1121 Encirclement and Suppression!
In the current era, Li Mu can definitely be regarded as an operation master in the entire Internet field. He has a very strong control over the situation. Especially when gaming, he can see the opponent's weaknesses at a glance, and formulate an efficient play that specializes in hitting the opponent's seven inches.
The investment in the movie "Hero" is in the scale of 100 million yuan. Naturally, the financial resources of the producer and the capital should not be underestimated. This can be seen from the other party's behavior of buying millions of box office in one day. If Simply fighting for money, although Li Mu is not afraid of the other party, but that kind of gameplay is not enough for Li Mu.
Li Mu's current thinking is to spend several million for this lottery activity that is closely tied to "The Girl We Chased Together in Those Years", in order to raise the topic of "Those Years" again and further squeeze "Hero" of heat upside.
The event that Li Mu is going to carry out has a very rich set of prize lines. From the highest prize to the consolation prize, there are a total of four grades, and the activity has benefited hundreds of thousands of users. There are so many grades and opportunities. The purpose is to maximize the enthusiasm of users to participate.
The threshold for users to participate in this activity is also set very accurately. As long as yy users have a stub of a movie ticket for "Those Years", they can participate. Those Years", if you are a user who has seen it, you can't participate without a movie ticket stub. If you want to participate in this event, you can only go to the cinema for a second time.
The daily consolation prize of 10,000 people has half-year membership worth 60 yuan, and the maximum movie ticket is only 30 yuan, so the cost of participation is not high, and the enthusiasm of users should be promoted to a certain extent.
If you can take advantage of this event to increase the attention of users, then "Hero" will have no chance to counterattack. If it is better than the information delivery ability, even if the capital behind "Hero" takes out another 200 million yuan, it will It is not an opponent of Muye Technology at all. Muye Technology's current information delivery capability is second only to CCTV in China, and its own resources can be used by themselves, and the cost is so low that it can be ignored.
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The next day, when the technical team of Muye Technology was working overtime to ensure the launch of the event, "Heroes" bought the box office the day before, as well as the media's follow-up and promotion, and the means of touching porcelain "Those Years" had some effect. People who eat melons who don't know the truth choose to go to the cinema to buy tickets to watch the movie because they saw the news.
And the management of "Heroes" decided to make persistent efforts and continue to buy box office, and more than what they bought yesterday!
According to the results of the negotiation between the entire producer and the management team, today's plan is to buy 15 million box office, and then use the media to push a wave to strengthen the concept of "Heroes" box office "going against the trend" and let "Heroes" "Back to the public's attention, at noon, when the "Heroes" team found that Li Mu did not have any comments or feedback, their hearts suddenly moved.
One of the representatives of the producer suggested that since Li Mu, Muye Technology, and Muye Imaging did not respond, then they would simply do nothing and increase today's box office to 20 million, exceeding the single-day record set before "Those Years". 18 million box office records, in this way, the topic of publicity will have a qualitative increase.
After discussions, the entire team unanimously approved this seemingly risky, yet tempting plan.
The cost of buying the box office is not high. After all, the box office itself is shared by the film and television company and the theater chain, and a lot of this money can be returned. Although the remaining cost is fed to the theater chain, the benefits are also Very obvious.
Among them, the most important benefit is that when buying the box office, it will inevitably increase the number of films. The original "Heroes" was not enough. After buying the box office by guaranteeing a 60% attendance rate, the cinema has a 60% guarantee, so Naturally, it is willing to assign more shows that cannot earn such a high percentage to it. In this way, the amount of rehearsal will increase rapidly, and because there is such a gray interest relationship with the theater,
It is also equivalent to further narrowing the distance between the theater and the theater. In this case, you can put your own display materials in the major theaters more smoothly, and further attract users.
Among the cinema audiences, there are quite a number of audiences who decide which movie to watch after they arrive at the cinema. At this time, whoever has the largest amount of films and who has more offline material displays will have a chance to win the box office of this group of audiences. , so sometimes when the audience goes to the cinema to watch a movie, they will find that there are not only large posters of a certain movie in the store, but also a large number of dolls, sculptures and scene displays, which not only represents the strength of the film producer itself, but also represents the production. The relationship between the party and the cinema.
As a rule, if the producer of a movie spends a lot of money at the box office for three or five days in a row, he will get most of the movie lineup in the theater.
The number of screening halls in the theater chain is fixed, and the number of screenings per day is also fixed. If a film grabs a large number of films, it will naturally have a huge pressure on other films in the same period, so that the audience of other films will go to the cinema. However, it was found that the number of films was too small, and there were no screenings in a short period of time. In the end, only high-ranking films could be selected. This is equivalent to using coercive means to plunder the box office of other films themselves.
For the producer and the capital, this deal is very worthwhile. As long as the initial investment can reverse the decline of the box office, the money will definitely be doubled back. While Li Mu has not given any response now, hurry up and bring a wave of rhythm. , once the rhythm is brought up by himself, it will be difficult for Li Mu to reverse the situation.
However, the production and investment team of "Hero" obviously underestimated Li Mu. Under such circumstances, how could Li Mu sit still? He's the one with the real rhythm at all times.
At seven o'clock that night, when "Heroes" was making big box office purchases all over the country with various ghost fields, and when all the cooperative media were preparing to report vigorously after seven thirty, yy will take you to relive "those years" "The event is officially online!
Li Mu's non-contact encirclement and suppression campaign against "Hero" officially kicked off!
yy Tens of millions of online netizens received this blockbuster push for the first time. When they clicked on the event page to see what was going on, they found that Makino Technology actually played another huge money-losing event!
Every day, 30 lucky spectators are drawn to visit Ludao for free, 70 people get star-signed souvenirs and 1,000yy coins every day, and 10,000 people get six-month yy membership every day, and the most terrifying thing is that three suites are even given out, and it is 120 yy. Feel free to choose within the level! Simply arrogant!
Three houses, plus other awards, the actual cost is only a few million. Most of the companies that can advertise on CCTV's prime time will probably spend more than just advertising on one CCTV platform. Ten million, but these companies will not give users such a shocking feeling of "super rich" and "scattering money", and it is even difficult for users to be impressed, but if these funds are used to give back to users, it will allow users to Extraordinarily shocked and admired, this is Li Mu's operating strategy.
as predicted! As soon as this event was launched, it immediately set off a super hot spot among netizens and other people. Netizens were shocked by the local tyrants of Muye Technology, and the most direct feedback was to immediately find a way to participate.
The way to participate is also very simple. It is nothing more than 30 yuan to go to a movie, and this "The Girl We Chased Together in Those Years" has a very good reputation on the Internet, and it has made people look forward to it. I didn't go to the cinema, either because I didn't want to arrange extra time, or I didn't want to spend extra money, but now with the promotion of Muye Technology, everyone felt that they should watch this movie no matter what, and then participate in this movie. psychology of activity.
At this time, Zhao Kang's navy appeared overwhelmingly!
If the navy hired by the "Heroes" team is a mercenary with uneven strength and less than a thousand people, then Zhao Kang's navy is a regular army of millions.
The navy team that Li Mu and Zhao Kang have poured in for so long, so much energy, and so much money, their combat effectiveness is simply extreme. As soon as the operation started, these navy forces were madly fueling the flames in all corners of the Internet. Through various means , allowing users to participate in "yy takes you to relive those years" without hesitation.
The incitement ability of this batch of navy troops is really too powerful, and they quickly stimulated the enthusiasm of most netizens. For 30 yuan to watch a movie, to win so many opportunities, even if they win the lowest award. Earned, why not do it?
It is under the propaganda of this concept that within half an hour after the event was launched, the theaters across the country were fried!
A large number of netizens flocked to the cinema for this event. At present, most of the cinema chains in the country have not yet completed the access to the Muying ticketing system. Therefore, when a large number of audiences gather in the cinema, all the remaining tickets for "Those Years" will be cancelled. Was swept away!
Crazy users snapped up all the movie tickets for "Those Years" tonight, but a considerable number of users still couldn't buy them, so they took the next step and sold out the tickets for the next day.
Users who have not bought tickets can only make further appeals, requiring theaters to sell tickets for the third day in advance.
Asking theaters to sell tickets for the third day in advance is a concept instilled by Zhao Kang’s navy on the Internet. They have already given subconscious psychological hints to users on the Internet in advance: if the theater has no tickets, let them Tomorrow's tickets are on sale in advance, so that if you have a ticket in hand, you can upload the ticket stub to participate in the event tomorrow!
They also hinted that it doesn't matter if the second day's is also sold out, there's still a third day!
If the third day is also sold out, it doesn't matter, you can also let the theater line temporarily add venues!
The key point of "temporary addition" is very interesting. If there are so many audiences requesting, it is impossible for the theater to not be moved. "Heroes" guarantees 60% of the box office. However, with so many audiences on the scene, as long as you give " In those years", the increase in the schedule must be 100% attendance rate, which is more cost-effective, these theater owners know more clearly in their hearts!