Chapter 1113 The Consensus of the Film and Television Industry

On the afternoon of December 5th, the entire Chinese film and television industry was collectively fried.

After a large number of professional film and television practitioners and film critics sold the redemption code for the preview of "The Girl We Chased Together in Those Years" at a high price, everyone couldn't help but exclaim: this kind of thing they thought was naive, depicting high school students Emotional movie, I didn't expect it to be so damn good!

The most frustrating thing is this. As a professional in the film and television industry, you are completely dissatisfied with a subject, but you have received a lot of praise in the market. This not only proves the other party's arrogance, but also proves your own stupidity. x.

While watching the movie, industry insiders sitting in the movie theater did not forget to observe every move of the audience around them. Although this movie has a simple plot and a single main line, it is surprisingly attractive to the audience's attention. Can be completely immersed in the plot, laugh out loud when there is a laugh, and if there is a touching plot, everyone is staring at the screen without blinking. At the end, not only the female audience shed tears, but even the male audience also had red eyes .

No one expected that Makino Imaging's first big movie could get such a high rating from the audience, which caught the entire industry by surprise.

This is the charm of a new type of entertainment industry. In any industry, successful new types are the protagonists that are highly sought after by the market, not only in the film and television industry, but also in games and fields. Tens of thousands or even hundreds of thousands of authors on the starting point Chinese website are published every day. Rack your brains to figure out new genres, because everyone knows that innovation and creating new genres are the real shortcuts to success.

"The Girl We Chased Together in Those Years" was released in this era, and its power is much stronger than it was released in 2011. In 2011, the Chinese film market was very mature, and it can even be said that it has risen.

In the past few years, Feng's comedy has produced several films, each of which can occupy a place in the box office list of the year. Several films of Zhou Xingchi also shine at home and abroad. Zhang Yimou's "The Golden Armor in the City" It has won a box office of nearly 300 million, and there are also various movies such as "Let the Bullets Fly", "Di Renjie", "Ip Man", "The Wind", "Painted Skin", "Red Cliff" and so on. Tangshan Earthquake has set a box office record of 673 million for a domestic film.

In that era, although "The Girl We Chased Together in Those Years" achieved a good reputation in China, it did not achieve good box office results. However, it shined in Taiwan and Hong Kong and was extremely popular. Now, "The Girl We Chased Together in Those Years" is at the best time. It is a good time when Chinese movies are about to rise, and they have not yet risen. The whole market needs good works to stimulate unprecedentedly.

Therefore, in this era of lack of types of film and television works, lack of creativity, lack of sincerity and lack of commercialization, "The Girl We Chased Together in Those Years" attracted everyone's attention like a thunderbolt.

When the 30 screenings were all over in one day, there was already a heated discussion on the Internet.

Because all the lucky viewers who participated in the preview are drawn from the Internet, it is doomed that 100% of these users are netizens. Although a small number of people sold movie tickets to those in the industry, most of them are still Went to the theater and watched the movie from start to finish.

After watching the movie, this group of viewers returned home with excitement. The first thing they did was to go online, and in various places such as post bars, film and television forums, yy groups, etc., they tried their best to show this movie to other netizens. .

Li Mu let Muye Technology's technology conduct keyword capture analysis on all the web pages related to "The Girl We Chased Together in Those Years", and used word cloud to count the most commonly used words when users discussed this movie. keywords.

The frequency of the keywords appearing from high to low are: good-looking, touching, tears, real, pity, first love, nostalgia, high school age, missed, theme song;

At the same time, the most frequently occurring phrases are:

"Too beautiful!"

"So touching!"

"It's so real!"

"What a pity!"

"It reminds me of my first love!"

"It makes me miss my high school days so much!"

"I was the same as the protagonist,

Miss a girl who really loves me! "

"The theme song for the movie is awesome!"

Such a crazy Amway has made a considerable number of viewers who have been following this film itchy, and they can't wait to wait for the film to go to the cinema for a sneak peek immediately after it is released.

Seeing these feedbacks, Li Mu, who is in Guangdong Province, is particularly pleased. What he is looking forward to more at this time is the official launch of "Muying Ticketing" tomorrow.

Muying Ticketing is the brand name of Muye's online ticketing system. It will be directly embedded in the two major products yy and Taobao in its native form. Users on both sides can directly use Muying Ticketing in these two products. And both sides will use Alipay for online payment, which is convenient and fast.

Li Mu's tentative promotion rhythm is: Tomorrow, Muying Ticketing will be officially launched, first use yy to advertise the whole network, and then immediately push a wave of 9.9 yuan movie viewing benefits in Yanjing. Users of Yanjing only need to pass yy or Taobao.com You can enter the Muying Ticketing Service, and then choose the theaters and screenings you are interested in from more than ten theaters of different sizes.

The reason why we want to come up with a big promotion of 9.9 yuan is actually to stimulate the enthusiasm of users to watch movies, and use low prices to attract users to try new things such as online ticket purchases.

At the same time, Li Mu also requested that all the theaters and all the screenings of his own only include the film "The Girl We Chased Together in Those Years".

The duration of "The Girl We Chased Together in Those Years" is 100 minutes, plus the 30 minutes of empty scene time before and after, a scene takes 130 minutes, and the film arrangement after the release is 0:00, and then ten minutes the next day. From the point of view, the film is arranged at 130-minute intervals, and it has been arranged until the last game close to the peak point. In this case, seven games can be arranged every day.

The Makino Cinema Line has a total of 12,590 seats. According to the arrangement of seven shows, it can satisfy 88,000 people watching movies every day.

Therefore, Li Mu asked "The Girl We Chased Together in Those Years" to watch the movie at 9.9 yuan on the first day after its release. If the attendance rate exceeds 90%, it will be raised to 19.9 yuan the next day; if the attendance rate is between 70-90% If the occupancy rate is lower than 70%, it will continue to push the price of 9.9 yuan the next day.

That night, Huaxia's film and television circle had a very active discussion in private, and everyone was speculating whether the movie "The Girl We Chased Together in Those Years" could get a high-box commercial answer sheet.

However, most people in the industry still do not have high expectations for the movie "The Girl We Chased Together in Those Years", because they have seen many movies that are not well received, so they do not think this movie even now. It must be on fire.

The main reason is that the film market in Huaxia is too sluggish now, most of the films are losing money and making money, and many excellent films have suffered box office waterloo, so the film "The Girl We Chased Together in Those Years" is very popular in the industry. According to people, although the audience's response is good, it is a free show after all, which may not really represent strength, and may not really mobilize the enthusiasm of users to spend money. Woolen cloth?

The film and television industry quickly reached a silent consensus: if the film does not sell well, then everyone will inevitably laugh at it; if the film sells, then everyone will copy and imitate this new type of work as soon as possible, take Come out with new things to catch a wave of hot spots!

...

That night, Zhao Kang, who was busy with the Internet cafe chain project, called Li Mu and asked him: "Xiao Mu, "The Girl We Chased Together in Those Years" is about to be released. I read the content of the online discussion. , the reputation is very good, do you need to use the navy to build momentum, and increase the influence by another level."

Li Mu originally didn't think about Shui Jun, he is now a new boss worth tens of billions of dollars, and the pattern and style of doing things are on the rise.

However, this phone call from Zhao Kang reminded him that no matter whether it is a person or a business, it is actually inseparable from the most basic "vulgarity". The help of the Boiling Army.

Which bta does not have a huge navy team? They have been playing the navy for a long time. The navy not only serves as a publicity for themselves, but also to criticize the competitors, and they also have their own public relations team. Immediately carry out crisis public relations for major media, and can also specially mobilize the cooperation of the navy, which has the effect of multiplying the results with half the effort.

Thinking of the combat effectiveness of the navy team in Zhao Kang's hands, Li Mu immediately moved, and told him: "Navy propaganda is necessary, but not now."

Zhao Kang hurriedly asked him: "When do you think it is appropriate?"

Li Mu thought for a while, and said, "Tomorrow, the Muying ticketing will be launched, and there should be a small wave. When tomorrow night, you will first ask the navy to help me build momentum around the Muying ticketing, the purpose is to let more people know and understand Muying. movie ticketing system.”

After speaking, Li Mu added: "After Muye Ticketing is launched and the first wave of users use it to successfully watch the movie, you can use your water army to combine the two things of Muying Ticketing and the movie itself to push a wave."

Zhao Kang said simply: "Okay, then I will arrange it as you said."

Then, Zhao Kang suddenly thought of something and reminded him: "Oh right, I heard that Zhang Yimou's "Hero" will be released on the 14th, a week later, the publicity of this film is quite strong, you can get Hurry up and make more money at the box office before he releases it! After all, with Zhang Yimou's influence, if his movie goes online, your box office will be greatly affected."

""Hero"?!" Li Mu was taken aback by these two words, and then he was surprised to find that he had completely forgotten about the legendary movie "Hero"...

...

ps: I will return to Beijing tomorrow and resume the update rhythm of the two chapters of the daily guarantee!